Inviting Entrepreneurs

1
U-Like Media

• Inviting Entrepreneurs

2
Introduction

• Objectives of U-Like Media.
• Proposed TV Channels
• Broadcasting
• Coverage
• Strengths and Opportunities
• Breakdown of revenue
• Contact

3
Objectives

• To establish Global TV Channels in Indian
  languages, mainly Telugu and Tamil (Estimated
  215M South Indians)
• To provide authentic Indian content to India
  origin residents and NRI
• To provide reality based content to Indian
  audience
• To be a Bridge between West East
• To be a leader in Entertainment Business
• To provide various services worldwide
• To transmit Telugu/Tamil information to the
  worldwide community

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Proposed TV Channels

• Channel 1 ManaTelugu TV for Telugu speaking
  viewers based in UK/USA/Middle East/Far
  East/South Africa/India - launched on 11th June
  2007 in UK
• IPTV for Telugu - launched on 11th June 2007
• Approx. 105M people can watch Telugu channel
• ManaTelugu means Our Telugu
• Channel 2 Channel Chola for Tamil speaking
  viewers based in UK/USA/Europe/Middle East
• Approx. 110M people can watch
• The name Chola reflects the great Chola Dynasty

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Mana Telugu TV (Telugu)
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Mana Telugu TV

• Planned 7 beams/TV Channels (7 satellites)
  worldwide
• 1 UK Ireland / 2 USA Canada / 3
  Australia New Zealand / 4 South Africa / 5
  Singapore Malaysia / 6 Middle East / 7
  India
• Content advertising depending on the content
  rights
• IPTV will be only one version and broadcasted
  worldwide
• Currently Mana Telugu TV is available on SKY UK
  818 and worldwide via IPTV
• Approx. viewership 40,000 a day
• Potential viewership - 105M worldwide

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Channel Chola (Tamil)

• Planned 7 beams worldwide
• 1 UK Ireland / 2 USA Canada / 3
  Australia New Zealand / 4 South Africa / 5
  Singapore Malaysia / 6 Middle
  East / 7 India
• Content advertising depending on the content
  rights
• IPTV will be only one version and will
  broadcasted worldwide
• 110M watching worldwide

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The Team

• The Board
• Kumar Vuppala Founder, Director ( Also
  Founder to Instasap Limited - A IT Consulting
  Company based in Harrow , UK).
• Sridevi Aitha Director (Also Founder to Fast
  DBA Limited - A IT Consulting Company in Wembley
  , UK).
• Sukbinder Heer (Non Executive Director) Ex
  Robson Rhodes, chief operations officerSince
  becoming a partner in 1994, Heer has been deeply
  involved in the management of the firm and as
  chief operating officer was the man chosen to
  deliver Robson Rhodes' bold message that it would
  grow to a 200m turnover by 2007. On current
  figures, that would take the firm from twelfth to
  around fifth or sixth in the country.
• John Sanderson (Non Executive Director) John
  has long experience in the creative sector.  He
  was a leading leisure and media investment
  analyst for 10 years before becoming a director
  of Hydra, partly owned by the marketing and
  strategy consultancy SRU, focusing on business
  development in the electronic media sector. 
  Clients included EMI, BSkyB, and Channel 4.  John
  is currently principal of JFWS Ltd, where he
  combines advisory work with directorships and
  investment.  In addition he acts as an
  independent consultant through MC Ventures,
  through which he is registered with the FSA.  He
  is chairman of three AIM-listed companies and is
  chairman and a non-executive director of several
  others including Somethin' Else Sound Directions
  (an independent radio production business) and
  Audio Networks (a library of music for film and
  TV). John is a member of the London Council of
  the CBI.
• Ami Sharma (Non Executive Director) A
  well-known Media personality in Asian TV
  Industry with 21 years Media Management
  experience. Ex CEO to Vectone TV (Owns 9 TV
  Channels) , RTV Group (owns 6 Asian TV
  Channels).
• Rammohan Rao Doppalapudi (Non Executive
  Director) A Businessman Based in India.
• Raman Subba Row (Non Executive Director) Fourth
  cricketer of Indian origin to play for England.
  Subba Row played 13 Tests for England, but became
  more famous as a match referee.

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Goals and Objectives (Telugu Tamil)

• Expected Subscribers by 2012
• United Kingdom 10000
• USA 125000
• Australia 10000
• India 4.5M
• South Africa 50000
• UAE ME 20000
• Far East 20000
• Expand the services worldwide.
• Expected Revenue by 2012 4.2 Millions Per
  Month.

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Broadcasting

• Proposed Satellites for Mana Telugu are
  EuroBird, HotBird, IA5, Insat2E, PAS 10 or
  Telstar 10 etc.
• Proposed Satellites for Channel Chola are
  EuroBird, HotBird, IA5, Insat2E, PAS 10 or
  Telstar 10 etc.
• Proposing own Play out from UK office work in
  progress
• Own TV studios in India, UK, USA, UAE, SA,
  Australia etc.
• Currently we have 1GB fibre connectivity. (More
  than 45 TV channels can play out from UK HQ )
  Invested about 5M on Fibre Equipment.
• EPG UK Compliance recording will be done from
  UK office.
• India Compliance recording from India office.
• State-of-art infrastructure in UK office (HQ)
  with Virtual Reality (VR) enabled studio, sets
  latest TV camera technologies
• India (Hyderabad office) is already operating
  with more than 187 permanent staff and 319 Media
  Artists producing 85 of content to UK.

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Content ( Software ) Planning.

• UK 80 from India rest 20 from local
  (Live/Interactive Shows, Events Coverage's,
  Interviews of NRIs, Local News, Locally Produced
  Movies or Tele Films).
• USA 60 from India rest 40 from local
  (Live/Interactive Shows, Events Coverage's,
  Interviews of NRIs, Local News, Locally Produced
  Movies or Tele Films).
• Middle East 95 from India rest 5 from local
  (Live / Interactive Shows, Events Coverage's,
  Interviews of NRIs, Local News (is allowed) ).
• Australia NZ 90 from India rest 10 from
  local (Live/Interactive Shows , Events
  Coverage's, Interviews of NRIs).
• South Africa 90 from India rest 10 from local
  (Live/Interactive Shows, Events Coverage's,
  Interviews of NRIs).
• Far East 90 from India rest 10 from local
  (Live/Interactive Shows, Events Coverage's,
  Interviews of NRIs).
• India 60 from India , 40 from Abroad.
  (Viewers will view a Serial or episode with a
  well known overseas location or Costumes or
  mannerisms or culture or life style or all in one
  this concept is no doubt a driving factor
  to force common viewers to watch spend no of
  hours in-front of TV.)
• East to West West to East. (Unique business
  model).

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Unique Business strategyMobile TV Studios

• Planning to introduce Mobile (Walk-In-
  TV-Studio) TV Studio in Bus Stations, Train
  Stations. This will be a part of digital signage
  a new concept which will bring a lot of revenue
  to promoters.

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Unique Business strategyMobile Interactive TV.
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Unique Business strategy IPTV

• Mana Telugu TV first IPTV in Telugu Media . Mana
  Telugu IPTV launched on 11th June 2007 as
  world first Telugu IPTV. As on today
  Approximately 3,00,000 Viewers are watching the
  TV channel as FTA ( Free to Access ). Adopting
  the new technologies in initial stage of the
  project naturally protects capital invested by
  promoters.
• IPTV (Internet Protocol Television) is a system
  where a digital television service is delivered
  by using Internet Protocol over a network
  infrastructure, which may include delivery by a
  broadband connection. A general definition of
  IPTV is television content that, instead of being
  delivered through traditional broadcast and cable
  formats, is received by the viewer through the
  technologies used for computer networks.

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Unique Content strategy

• Serials based on Science Fiction Based on
  Ancient Indian Technologies, UFOs, Aliens .
• Based on Fantasy Back to Future aka Time
  Machine.
• Based on IT Comedy Tracks for Targeted IT
  community.
• Game Shows Not in India but in North America to
  show to India.
• Kids Learn Telugu with Telugu Balashiksha.
• Live Shows targeting youth and families.
• Kids Game show like Kids Kitchen.
• Also Serials Targeting Large House wifes.
• Devotional Programmes with daily astrology based
  on UK/USA Longitude / Latitude .
• Live Puja.

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Unique TV Launching strategy.
Idea is to initiate Telugu Chariots from 8 Places
with horses/elephants'/ poets/ Artists / film
personalities / Telugu Samskrithi contributors
etc. All the way they will preach the usage of
telugu and culture and finally reaches to Hyd
then TV channel will start.
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Coverage HotBird

• Located 13 Degrees East
• Over 1000 TV and Radio Channels
• 100 Million Viewers Estimated
• Channels include B4U, Zee, ARY,
• Sony, Sun TV, etc.
• Covers Most Of Europe / Middle East

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Coverage EuroBird

• Euro bird satellite at 28.5E
• delivering Mana Telugu Channel on
• the BSkyB platform.
• Advantage There is no Telugu
• channel on SKY.
• 10M homes in UK / EU.

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Coverage IA25/AMC 4

• Located 97 Degrees West
• Popular Ethnic programming
• 5 million DTH homes
• USA Canada

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Coverage INSAT 2E

• MPEG-2 DVB Compression
• Statistical Multiplexing
• QPSK Modulation
• C-band Uplink to MCPC platform on Insat-2E
• satellite at 83.0 east
• 2Mbps Space segment for Manatelugu TV on
• Insat-2E satellite

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Strengths and Opportunities

• Strengths
• Cost effective production through India Centre
• Innovative and highly entertaining Content
• Over 40 localised content (India, UK and USA)
• Strong Media background and experience.
• Huge workforce of skilled Technicians and Artists
  with rich experience
• Build-once-distribute-many Model means reduce in
  cost
• Centralized content distribution from London as
  HQ
• Proven successful with UK Launch
• Multi channel telecast capabilities
• State of the Art Studios in India and UK
• Planned studios in USA and Middle East

• Opportunities
• Worldwide Market opportunity of 210M people
• Estimated revenue - 50.4M per annum
• Wider reach of worldwide population and markets
• Untapped markets UK (Cable and DTH), Canada
  (Cable), USA (Cable) and Middle East (Cable) and
  Australasia (Cable and DTH)
• Assured and rapid growth due to huge gap in
  market
• Large Non Resident Indian community of Telugu and
  Tamil people with higher income earnings
• Big scope for scaling up the operations

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Notes

• Required Investment - 40M (20M)
• Promoters Investment as in June 2008 - 20M /
  10M
• Successful project model of global channels (Ex
  Sony, B4U and Astha earlier).
• Expected Revenue by 2010 4.2M per month,
  approx. 50.4M per annum
• Substantial scope for increase in Net profits on
  long term due to Movie Rights, Distribution and
  Marketing
• IPO proposed in India / USA / UK Stock markets.
• Exit Strategy possible with 200 to 300 within
  next 6-8 years through IPO model
• High growth prospects in Media Industry
  worldwide.
• HQ in London non political background and
  conveniently located

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Breakdown of 4.2M
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Contact for further information Kumar
Vuppalakumar_at_u-like.co.ukUK 0044 7764985202UK
00442084228330India 00919908524700www.manatel
ugu.tv ANNA P PA to Kumar Vuppala44 (0)208
426 5359annap_at_u-like.co.ukCorporate Office
U-Like Media Communications Limited, 2nd
Floor , Ambassador House,Cavendish Avenue,
Sudbury Hill, Harrow HA1 3RW, UK.