Attracting Major Donors

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Attracting Major Donors

• Gerry Beldon FInstF

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First Question

• What is a Major Donor?
• Is there an objective answer?
• What does Major Donor mean?
• Are they right for my charity?

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Basic Strategy

• Where would Major Donors fit within the Funding
  Strategy?
• Do we have the resources to attract them?
• Do we have the resources to maintain them?
• Should we be investing elsewhere?

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Sources of Funding
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Go for it!

• http//business.timesonline.co.uk/tol/business/spe
  cials/rich_list/
• www.ukwhoswho.com/
• http//www.nebusiness.co.uk/business-people-in-nor
  theast/

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What do they want to hear?

• What have you got to sell?
• Be crisp, concise and business-like
• No Stories without Numbers no Numbers without
  Stories ( New Philanthropy Capital)
• What gets you out of bed in the morning?
• Not the tools but what the tools can achieve

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Why Me?

• Use your connections
• Who do your Trustees know?
• Give, get or get off (Andrew Carnegie)
• Get your message in front of potential donors
• Persistently!
• Invest
• Give it time