Emerging Light

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Prof Gilly Salmon
Penguins and other animals e-learning strategy
development and embedding
23rd Nov 06 Paris
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Full-time/Campus 57 (9911)
University of Leicester Modes of learning 2006
Part-time 8 (1325)
Distance 35 (5962)
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Government Cumulus
Mount Administration
Research Heights
Peaks of Duty
Isle of Instead Of
Shadowlands Techno Jungle
Early Adopt River
Temple Of Pedagogy
Techie Firewall
Management Camp
Spring of Innovation
Crafters Plain
Digital landing
Opportunity Falls
Digital immigrants
As Well Bay
Dot.com Marsh
E-learning University Land
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a sleuth of bears to a murder of crows.

• Colony of penguins
• Crèche of penguins
• Huddle of penguins
• Parcel of penguins
• Rookery of penguins

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Making e-learning strategywith capacity building
in mind

• Strategy goals integration with
  organisational mission
• Capability structure to achieve the strategy
  plus culture
• the right sorts of people,
• in the right numbers
• with the right attributes,
• motivated,
• rewarded,
• equipped,
• trained
• managed

Salaman Asch 2003 Strategy and Capability,
Blackwell
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research
development
peripheral
Present
core
Mission / Market
New
Present
New
Pedagogy/ Technology
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5 ways to change which way for us?
2. efficiency
1. fit
3. resource
4.modification
5. adaptive
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Understanding Organizational Capacity Building
in HE

• 3.Resource Build the strategy on organisational
  strengths and core capabilities
• Assumption
• We can identify capabilities that are strategy
  relevant

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The Leicester choice

• 3.Resource Build the strategy on organisational
  strengths and core capabilities including its
  specialness values, habits, patterns of
  relationships and co-operation.
• Version of form of fit but in reverse
• Durability of internal resources depreciate more
  slowly than technology or environmental drivers
• Take advantage of and exploit existing strengths
• They must be something customers perceive and
  value, durable, hard to copy, deployable in new
  markets
• Capabilities must be not only maintained but
  renewed

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Key Principles
Core capabilities strengths
What does the competitive world want?
Peripheral technologies
Core technologies
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The capacity to innovate

• Core technology forms the basis of current
  activities, must be continuously maintained
• Peripheral technologies on the edge of
  mainstream activity, need be tracked. Some may
  become mainstream over time

Chandler 1962
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e-Learning strategy
strengths
research
Present
Mission / Market
New
Present
New
Pedagogy/ Technology
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Present
flex diversify engage access scale add
value blend, enthuse, enable develop
Quadrant 1
Mission / Market
20th C to 21st C distance 4th generation
courseware communication, quality effectiveness
efficiency
New
Present
New
Pedagogy/ Technology
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e-Learning strategy
Quadrant 2
Present
New learning technologies especially mobile
broadcast Blends combinations Take a few
risks Some innovators needed
Mission / Market
New
Present
New
Pedagogy/ Technology
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e-Learning strategy
Present
Mission / Market
Business development Transferability
of capabilities approaches, Collaborations new
to you countries, new to you disciplines new to
you challenges
Quadrant 3
New
Present
New
Pedagogy/ Technology
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Quadrant 4
Present
Mission / Market
Respond to weak signals viable
opportunities collaborations exploit research
findings
New Students New Technology
Quadrant 4
New
Present
New
Pedagogy/ Technology
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e-Learning strategy
Present
Mission / Market
New
Present
New
Pedagogy/ Technology
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Media zoo

• www.le.ac.uk/beyonddistance/mediazoo

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• CALF
• Creating Academic Learning Futures
• Can we engage learners in helping us to consider
  the future for learning, using the newer social
  networking and mobile technologies?
• How can educational institutions prepare to
  optimise achievements in learner-centred
  approaches, using new technologies?

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6-9 months in Benchmarking -

• Substantial internal consultation and
  self-reflection to inform future planning
• Review of early stages of new e-learning strategy
  and ways of measuring progress in the future
• Ideas for developing new e-learning programmes

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Benefits of benchmarking

• Implementation of the new e-learning strategy
• Reports for discussion
• Identified strengths and weaknesses not
  previously surfaced and articulated
• Vehicle for ongoing discussion around a wide
  variety of e-learning issues
• E-learning in the Universitys strategic
  discussions
• Benching as an aspect of a wider change strategy

process was everything with benchmarking as a
vehicle
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12 -15 months in

• Convergence and equivalence Leicester Online
  personalised online pre-induction through to
  graduation and beyond everything BUT
  e-learning
• Strategic Integration e.g. revision of Learning
  Teaching Strategy

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Thanks a lot for listening

• www.le.ac.uk/beyonddistance/mediazoo
• www.impala.ac.uk
• www.le.ac.uk/adelie
• www.e-moderating.com
• Gilly.salmon_at_le.ac.uk

Learning Futures Conference at Leicester 9-10th
January 2007 Be there!
Beyond E-moderating An online course for those
with experience www.atimod.com
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• Reap.ac.uk