JumpStart Coalition:

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• JumpStart Coalition
• Recommendations for Participating in America
  Saves Week
• Nancy Register
• America Saves Campaign
• Consumer Federation of America
• October 2008

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Consumer Federation of America
CFA is a non-profit association of more than 300
consumer groups, with a combined total membership
of more than 50 million people. CFA was founded
in 1968 to advance the consumers interest
through advocacy and education.
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What is America Saves Week?

• An annual opportunity to help individuals to
  assess and improve their savings habits
• An organizing opportunity to engage more partners
  and spur more financial action
• By focusing activity within a Week, there is a
  boost in
• Media exposure
• Recognition from public officials
• The number of participating organizations
• The number of people reached through
• direct and indirect contact
• Saver enrollment

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• America Saves Week
• In 2008, over the course of America Saves Week,
  conducted Feb. 24 March 2, 2008
• More than 600 hundred organizations, agencies,
  financial institutions, non-profits and companies
  participated by reaching out to employees,
  customers, members or the general public
• Over 75,000 people attended over 1,800 events
• Over 25,000 enrolled as Savers through America
  Saves or affiliated local Saves campaigns, or
  took the Military Saves Pledge
• Over half a million people saw information about
  America Saves Week on the web
• Millions were reached through press in major
  markets including Washington, DC, New York City,
  Los Angeles, Chicago, Phoenix, Miami, among many
  others
• A new website, www.AmericaSavesWeek.org, provided
  info and advice to individuals and organizations
  and,
• Saves Week was recognized with a resolution in
  the U.S. House of Representatives, sponsored by
  Congresswoman Stephanie Tubbs Jones (D-OH).
  Several mayors and elected officials supported
  the Week through proclamations and statements of
  support.

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• America Saves Week 2009,
• February 22 March 1
• Goals
• 75,000 Savers enrolled
• 20,000 savings products opened or added to
• 80,000 people attending 2,000 events
• 40 million reached through internet and press
• Over 100 national groups participating and
• Over 1,000 local groups participating.

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• Organize Roll Your Change Week
• What it is One time, Once a year
• Students roll their change and deposit at a
  financial institution during the Week
• Students open or add to existing accounts
• Loose change at home is already money saved but
  not active, Coinstar estimates over 12 billion
  in loose change, approx. 99 per household
• It needs to be deposited into an account or it
  will be spent or remain inactive
• Students can enroll as a Youth Saver, on line,
  and commit to themselves to save for a goal and
  save regularly, and receive reinforcement
  benefits
• Financial institution partners can provide
  incentives to open and add to accounts
• Entering the 5th year of RYCW in Cleveland, Ohio
  almost 1,000,000 in new deposits

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• Benefits to Students
• Students save some money and potentially begin
  saving regularly
• Look forward to next year because it was fun,
  easy, interesting and they see savings grow
• Begin to develop a positive savings habit
• If they enroll as a Youth Saver receive monthly
  eCoach emails, quarterly America Saver, special
  features (Auto Saves video) and survey to gauge
  saving regularly

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• Benefits to JumpStart
• Encourage financial action and lead on behavioral
  change that can be measured
• New partnerships emerge at local and state level
• An opportunity to establish the new school
  banking program for this time period
• Data regarding reach, commitments to saving
  goals, aggregate dollars, financial institutions,
  and location ( City/State) that helps to promote
  the work of JumpStart
• Use existing resources and materials that
  co-brand
• Create new competition/event
• An event that can be institutionalized and
  annualized

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• How to Organize RYCW
• At a school, a teacher and /or student leaders
• Recruit a bank and/or credit union partner ask
  them to provide an incentive for opening and
  adding to accounts during the Week ask them to
  provide change sleeves
• Choose a date for the Week (ideally with America
  Saves Week, February 22-March 1, 2009)
• Adapt the flyer/poster for local use or create
  own flyer and marketing materials (prize
  opportunity)
• Promote the Week, include letter home to parents
  notifying them of opportunity
• Organize field trip to the bank to make deposits
  or have bank come and pick up, or students go on
  their own/with parents
• Can organize contests, events, competitions with
  other schools
• Create a Youth Saves Day as part of the Week with
  motivational speakers on why save and enrollment
  using school computers
• School and FI Partner can release a joint press
  release, ex As a JumpStart Initiative we are
  participating in America Saves Week by organizing
  a Roll Your Change Week .
• School and FI Partner can issue a joint press
  release one month later indicating results

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• How state coalitions can cooperate with existing
  campaigns to participate in America Saves Week
• Organize Roll Your Change events statewide
• Encourage its members to participate in other
  local events, for instance by serving judges for
  local Piggy Bank Pageants or organizing and
  participating in other contests or give-aways
• Encourage members to serve on local planning
  committees
• Volunteer to teach savings lessons in local
  classrooms with an America Saves partner
• Notify your network of teachers on how they and
  their students can take advantage of America
  Saves Week

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Youth Saves Poster www.AmericaSavesWeek.org
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• www.AmericaSavesWeek.org
• February 22 March 1, 2009