Doing Well While Doing Good The Power of CauseRelated Marketing The other CRM

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Doing Well While Doing GoodThe Power of
Cause-Related Marketing (The other CRM)
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Cause-Related Marketing lets Dentists and
StaffBring out the best in peoplefor people!
How?
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By offering you a powerful practice building
tool that involves

• No cost
• No selling
• Helping others
• Having Fun!

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CRM allows you to

• Enhance Staff Morale Build The Team
• Enhance Patient Loyalty
• Enhance Patient Referral
• Make a Positive Difference
• Get (Back) into the Best Shape of your Life
  (DCFAC or similar)
• HAVE FUN!

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Any Worthwhile Cause Will Do!

• Find your own Cause about which you are
  passionate, and show your Clients how their
  support of your efforts results in a win-win!

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Implementation/Case Study

• Participant Belmont Dental Care (Frank Wolf, DDS)

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Belmont Dental Care Held a Staff Meeting to

• Achieve Consensus and Confirm Acceptance by Staff
  to Support the Cause by having a Gala Celebration
• Assign Tasks
• Secure a location for Post-Event Celebration
• Secure donations of food, drink,
  music/entertainment, etc.
• Receive Raffle Prizes
• All donors offered opportunity to promote their
  product/service
• Promote Party through
• Patient Mailings
• On Hold Message
• Press Releases
• Meeting local area merchants
• Use of In-Office Display Material
• FUND RAISING WEB PAGE e.g. CLIMB FOR A CAUSE
• Demonstrate how everyone who participates WINS!

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A Word About Ethics

• Ethics and Marketing are not mutually exclusive!

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Refer to

• The Dental Angle, 5/98
• Take The High Road in Marketing Your Practice
• Daniel A. Bobrow
• Briefly

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• Dentists are to conduct themselves in such a
  manner as to maintain or elevate the esteem of
  the profession. Publicizing your practices
  involvement in a worthwhile cause surely
  constitutes elevating the esteem of the
  profession!
• Dentistry Code of Ethics
• And

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• Corporations have an entire department whose
  goal is to demonstrate the companys commitment
  to "giving back." That there are benefitsfrom
  such efforts cannot be denied. That does not
  matter to the recipient ...the more money, the
  better they like it!

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TESTIMONIAL"We are most satisfied with the
exposure our sponsorship of Climb For A Cause has
yielded. More important, we are gratified to know
the funds raisedwill have such a positive impact
on so many people."Alisson Farey, Senior Vice
President, The Matsco Companies, Emeryville, CA
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TESTIMONIAL "It is our pleasure and privilege
to support your efforts in making a difference in
the lives of those less fortunate."Steve
Harris, Harris Kessler Goldstein, Chicago, IL
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• The Dentists Climb For A Cause executive team
  during its August, 05 Fact-Finding Mission to
  Sichuan China (posing with officials of The
  Sichuan Red Cross)

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TESTIMONIAL "Thanks to the challenge of climbing
Mt. Whitney, I achieved a fitness level I'd not
experienced in over twenty years. As if that was
not enough, the local television stations
featured me in their evening news program. You
just can't buy that kind of publicity. Thank you
for all your efforts"Mark Connelly, DDS
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Cause-Related Marketings power to
transform your practice and that of your clients
is fueled by your ENERGY and IMAGINATION.Put it
to work for you and your Clients Today!
WWW.ClimbForACause.orgdirector_at_ClimbForACause.o
rg800-723-6523