Statistics in the Smoke: PseudoScience in the Fight Against Cigarette Health Evidence

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Statistics in the Smoke Pseudo-Science in the
Fight Against Cigarette Health Evidence
By Rebecca Barros
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• 1930
• First Use of Statistics in Advertisements

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KOOLS
Does winter make your head feel stuffy?... Then
you've three extra reasons for changing to KOOLS.
They're mildly mentholated. Light up and feel
that instant refreshment.
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Nicotine Knockout

• Readers Digest 1941
• You smell so strong you will cough in your
  sleep and you will have many diseases and die
  young

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• 1946- Dr. Harris B. Parmele, chemist of Lorillard
  Cigarette Company sent a memo, stating that
  medical authorities
• have claimed for many years that the use of
  tobacco contributes to cancer development in
  susceptible people. Just enough evidence has been
  presented to justify the possibility of such a
  presumption.

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Now!... 10 months Scientific Evidence for
Chesterfield.. After 10 months, the medical
specialists reports that he observed no adverse
effects on the nose, throat and sinuses of the
group from smoking Chesterfield!
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-The claim to slower burning cigarettes with less
Nicotine was never proven
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These Scientific tests, confirmed by an
independent consulting laboratory, prove Lucky
Strike mildest of 6 major brands tested!
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11,105 doctors say Lucky Strikes prevent throat
irritation
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The Doctors Choice is Americas Choice
In a survey of 113,597 doctors, from California
to Maine, more doctors preferred Camels to any
other brand of cigarettes.
According to the recent Nationwide survey!
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FALSE BELIEFS -Reduced levels of tar -Ranked as
healthier than regular cigarettes -Less likely to
cause cancer
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Ranked in Terms of Health Effects

• Scale from 1-10 (1healthiest, 10worst for
  health)
• Potential-Reduced Exposure Tobacco5.4
• Light Cigarettes 5.8
• Regular cigarettes8.2