NgeeAnn Polytechnic

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Be Info Smart
S kills to gather informationU nveil the
treasures of the Web R efine your search F ind
relevant resources
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Objective of Research Skills
To teach fundamental search skills that will help
you to retrieve the necessary information and
materials needed for the AEM Fundamentals of
Tourism Management Assessments.
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Please take note
We seek your cooperation not to access other
sites other than those needed for the scavenger
hunt during this session
Lets play a game quiz Treasure hunt in the
cyberworld
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Research SkillsCycle
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Choose a topic
I already know something about this
This is interesting!
I think there are lots of information on this
Which topic should I choose?
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Explore the forms of information
LIBRARY
INTERNET
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Primary vs Secondary Sources

• PRIMARY SOURCE
• Original documents autobiographies, diaries,
  e-mails, interviews, letters, minutes, news film
  footage, official records, photographs,
  government documents or data, speeches
• Written by the author or organisation that
  collects the information

• SECONDARY SOURCE
• Explains or reviews research works
• Examples textbooks, newspaper articles,
  encyclopedias written by a reporter who had
  nothing to do with the actual research.

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DictionariesTo find meaning of words

• Librarians Top Picks
• Dictionary.comhttp//dictionary.reference.com/
• Merriam-Webster Onlinehttp//www.m-w.com/home.htm
  
• BioTech Life Science Dictionaryhttp//biotech.icm
  b.utexas.edu/search/dict-search.html

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EncyclopediasTo find overview of a topic

• Librarians Top Picks
• Encyclopedia.comhttp//www.encyclopedia.com/
• About.com ( Biology)http//biology.about.com/
• Columbia Encyclopediahttp//www.bartleby.com/65/

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Reference Sources Dictionaries, Encyclopedias,
Directories, Almanacs etc.

• Librarians Top Picks
• Bartleby.comhttp//www.bartleby.com/
• Ref Desk.comhttp//www.refdesk.com/
• Library Spothttp//www.libraryspot.com/
• Wall Street Executive Library
  http//www.executivelibrary.com/

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Construct a Search Strategy
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Construct Search Strategy
Step 1 Identify main ideas
Project
Marketing of tourist destinations
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Search StrategyList Alternative terms
Step 2 Find alternative terms
Keywords
Alternative terms
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Search StrategyBoolean Operators
Step 3 Combine keywords with Boolean operators
OR, AND, NOT

• OR broadens search

or
marketing
advertising
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Search StrategyBoolean Operators
Step 3 Combine keywords with Boolean operators
OR, AND, NOT

• AND narrows search

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Search StrategyBoolean Operators
Step 3 Combine keywords with Boolean operators
OR, AND, NOT
NOT limits search
marketing and destinations NOT shopping
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Search StrategyWildcards
Step 4 Use of wildcards (, ?, )
Useful for searching variations of a root word

• market
• market, markets, marketing etc
• touris
• tourist, tourists, tourism
• destination
• destination, destinations

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Search StrategyPhrase/Parenthesis
Step 5 To group parts of terms for meaningful
search
market AND touris AND (destination OR
attraction OR holiday spot)
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Search StrategyConstructing Search Strategy
Form meaningful search phrases using Boolean
operators and wildcards
Use search phrases to search in Library OPAC
Internet
Marketing of tourist destinations
SEARCH STRATEGY (market OR advertis OR
promot) AND tour AND (destination OR
attraction) NOT shopping
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Sources of Information
Materials available inNational Library or NP
Library How to locate?
Search for Web resources Use search engines
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OPAC
2. Click the blue Subject button for Subject
Search
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OPAC
3. Type in one or two keywords for your topic
e.g. corporate sponsorship
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OPAC
You will get a list of Subject Terms containing
the word you typed
4a. Click on one of the Subject Hyperlinks
4b. Or to select more than one subject, place
checkmarks beside subjects of interest, click
Display Selections
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You will then be presented with a results list
OPAC
5. If you are interested in a particular title,
click on the Title hyperlink.
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OPAC
The Subjects field describes the content nature
of the book Expand your search with these subject
terms
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OPAC - Lifestyle
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LIFESTYLE COLLECTION
The Book Collection is categorised under the
following clusters
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OPAC
Lets try another topic in the Subject Search
e.g. food beverage
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OPAC
You may sometimes encounter this screen in
OPAC. Usually due to wrong use of words.
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OPAC
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OPAC
1. Type the your keywords into Quick Search and
do a Title Search e.g. food beverage
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OPAC
2. Click on one title which is most relevant.
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OPAC
4. Click on New Search icon
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OPAC
5. Click the Subject button for Subject Search
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OPAC
6. Type the subject terms noted earlier e.g. food
service management
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OPAC
7. You will get a list of Subject Headings
related to the topic of interest
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OPAC
Another useful type of search is the Advanced
Search
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Select field to search in. To expand your
search, choose Anywhere.
Search for OPAC Videorecordings
OPAC
Type keywords. Use to expand your search.
Select Boolean Operator to use.
You may also choose to limit the material type.
e.g. Videorecording
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Search for OPAC Videorecordings
Type in your subject term here e.g. tourism
Run the search
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Search for OPAC Videorecordings
Browse through your results list
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Finding information via NLB OPAC
Search NLB online catalogue

• National Library Boards OPAC books, magazines
  and AV in public libraries
• Call numbers used follows the Dewey Decimal
  Classification
• Use the advanced search option in NLB catalogue
  to limit your searches (by year, language form
  of material)

• 000 Generalities
• 100 Philosophy Psychology
• 200 Religion
• 300 Social Sciences
• 400 Language
• Natural Sciences Mathematics
• 600 Technology
• 700 The Arts
• 800 Literature
• 900 Geography and History

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Go to NLB website
http//www.nlb.gov.sg
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List items on Tourism Marketing
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Scavenger Hunt 1 Find a library book

• I would like to find a book on fast food
  restaurants from a public library.
• What is the subject heading used for the book
  entitled Resisting McDonalization?
• Name one library where I can find this book.

Answers
Hint Search NLB OPAC (Keywords Search)
(http//www.nlb.gov.sg)
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Specialised Web Sources

• Newspaper / Magazine Articles
• Current and up-to-date information
• Subject Specific Web Directories
• Business-related websites and information

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Newspaper ArticlesCurrent Back Issues

• Librarians Top Picks
• AsiaOne.com Gateway to local online
  newspapers.http//www.asia1.com/
• Yahoo! Singapore news News search
  enginehttp//sg.news.yahoo.com/
• Singaporenews.net updated news headlines with
  links to local newspapers http//singaporenews.net
  
• AllYouCanRead.com online directory of magazines,
  newspapers and news from Singapore
  http//www.allyoucanread.com/news/singapore_n
  ews.asp
• Newslink Gateway to foreign and local
  newspapers.http//newslink.org/
• Online Newspapers.com Covers newspapers
  worldwide.http//www.onlinenewspapers.com/
• Asian News Archives on the Web Archives to
  local and foreign newspapers.http//www.ibiblio.o
  rg/slanews/internet/asia.htm

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AsiaOne.com http//www.asia1.com/
Type keywords of your search
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Newspaper ArticlesCurrent Back Issues
The following requires subscriptionStraits
Times Interactive (http//straitstimes.asia1.com.s
g/) 7 days archives Business Times Online
(http//business-times.asia1.com.sg/) 7 days
archives
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Find back-issues of newspaper articles at
National Library
Newspaper ArticlesCurrent Back Issues

• Use the Multimedia Stations at all branches of
  National Library
• The news database is called Factiva
• The charge for using the multimedia station is 3
  cents per minute
• Printing at 0.30 per A4 page. No saving on
  diskette. You can send e-mails of the articles.
• Pay with Cashcard

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Scavenger Hunt 2 Find newspaper articles

• Find a newspaper article about the winning
  design of the winner of the IR bid.
• Which newspaper did the article appear and what
  is the date of the featured article?
• 2. What was the design that won the hearts of
  the judging architects in paragraph 5?

Hint AsiaOne.com website (http//www.asia1.com.sg
/)
Answers
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Magazines/PeriodicalsTo find relevant articles

• Librarians Top Picks
• FindArticles.com collection of full-text
  articles from over 500 publications
  http//www.findarticles.com/PI/index.jhtml
• E-journal articles (Open access) electronic
  gateway to global journal literature in open
  access domain
  http//openj-gate.com/
• Google Scholar search for article across the Web
  http//scholar.google.com/
• HighWire a collection of scientific and medical
  journals http//highwire.stanford.edu/
• MagPortal.com a free service that helps you find
  individual magazine articles posted on the Web
  http//www.magportal.com/

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Magazines/PeriodicalsTo find relevant articles
Type the keyworde.g. ASEAN tourism industry
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Magazines/PeriodicalsTo find relevant articles
Click on any title of interest
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Magazines/PeriodicalsTo find relevant articles
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Scavenger Hunt 3 Find a magazine article

• I would like to find articles about resort
  management.
• Double Diamond Cos. is the owner of what type of
  resort?
• Which system is used to centralise their
  operations?

Hint Find Articles (http//www.findarticles.com)
Answers
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Finding treasures on the Web
Major Search Engines Subject Directories
Which search engines subject directories to
use?
Web dilemma
Local Search EnginesWhen do I use local engines?
Specialized Search EnginesWhen do I use local
engines?
Meta Search Engines When do I use meta search
engines?
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Search Engines Tips
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Search Engines Tips

• Read Help / Search Tips
• Use lower case when typing in keywords
• Be specific when using keywords
• eg. marketing tourist destinations
• Consider synonyms and alternative terms
• eg. marketing or promoting (use or)
• Consider British American spelling
• eg. organisation, organization organi (use
  wildcard)
• Use more than one search engine to be more
  comprehensive

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Search Engines Tips

• For definitions of words or phrases, use either
  define word or defineword
• Examples
• define itinerary
• defineitinerary
• To search for particular file type, use
  filetypeextension
• Examples
• filetypepdf
• filetypedoc

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MAJOR SEARCH ENGINES SUBJECT DIRECTORIES

• Librarians Top Picks
• 1st
• http//www.google.com
• 2nd
• http//www.yahoo.com
• 3rd
• http//www.msn.com

• Search engines use spiders or crawlers (robot
  programs) to find the sites you want
• Query the search engine by typing keywords
• Nowadays search engines are accompanied by
  subject directories
• Web resources are organised under broad subject
  headings for easy browsing (subject directory)
• Use more than one search engine

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• Fast, ranking of relevant websites by popularity
• Award-winning, has over one billion URLs
• Winner of Outstanding Search Service
• Retrieves websites linked by many others

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Search by keywords
Browse by subject areas
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World Wide Web Local Search Engines
Librarians Top Picks 1st
http//www.sg Powered by Google!

• 2nd
• http//www.yahoo.com.sg
• 3rd
• http//www.msn.com.sg

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Specialized Search Engines

• Allows you to find information within different
  fields
• Focused searching

• Librarians Top Picks
• http//smealsearch2.psu.edu/index.html/

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Scavenger Hunt 4 Find information from
SMEALSearch

• I am interested in finding a web article on
  marketing tourism
• What is the title of the first article retrieved?
• Name at least three topics that are covered in
  the article.

Answers
Hint smealsearch.com (http//smealsearch2.psu.edu
/index.html/)
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World Wide Web Meta search engines
Unleash the power of Meta-search engines

• Also known as metacrawlers
• Concurrently searches many search engines
• One-stop shopping search site

• Librarians Top Picks
• 1st
• http//www.dogpile.com/
• 2nd
• http//clusty.com/ (Vivisimo)
• 3rd
• http//search.ask.com/

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World Wide Web Meta search engines
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World Wide Web Meta search engines
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Scavenger Hunt 5 Use Meta Search Engine

• Use Clusty search engine to find information on
  dark tourism.
• What is the other term used for describing dark
  tourism?
• What is dark tourism usually associated with?

Answers
Hint Vivisimo (http//vivisimo.com/)
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Analyse evaluate your results
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Images

• Librarians Top Picks
• Google multimedia searchhttp//images.google.com/
  
• Altavista multimedia searchhttp//www.altavista.c
  om/sites/search/simage
• Clip Art Galleryhttp//school.discovery.com/clipa
  rt/index.html
• Getty Imageshttp//www.gettyimages.com/
• Creative Commons http//creativecommons.org/
• Pics4Learning
  http//pics.tech4learning.com/

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Images
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Scavenger Hunt 6 Find images

• I need a photo of tourism products.
• What is the title of the news article that was
  retrieved in the results?

Hint Google Images (http//images.google.com/)
Answers
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Overview
Search for Web resources Use search engines
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Research SkillsCycle
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THE END!
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Scavenger Hunt 1 Find a library book

• I would like to find a book on fast food
  restaurants from a public library.
• What is the subject heading used for the book
  entitled Resisting McDonalization?
• Consumer behavior, Franchises (Retail trade),
  Marketing, Consumption (Economics), Capitalism,
  Fast food restaurants, Industrial management,
  McDonald's Corporation.
• Name the branch library where I can find this
  book.
• Lee Kong Chian Reference Library

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Answer to scavenger hunt 1 Find a library book
Type some keywordsof the title
Search by subjects
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Answer to scavenger hunt 1 Find a library book
Click on the subject heading
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Answer to scavenger hunt 1 Find a library book
Click on the relevant title
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Answer to scavenger hunt 1 Find a library book
Look under thesubject field
Branch library that holds the book
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Scavenger Hunt 2 Find newspaper articles

• Find a newspaper article about the winning
  design of the winner of the IR bid.
• Which newspaper did the article appear and what
  is the date of the featured article?The Straits
  Times, 27 May 2006.
• 2. What was the design that won the hearts of
  the judging architects in paragraph 5? The
  design had three slanting hotel towers
  overlooking three low-rise waterfront domes with
  roofs like waves.

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Answer to scavenger hunt 2 Find a newspaper
article
Type the keywords e.g. IR and win
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Answer to scavenger hunt 2 Find a newspaper
article
Click on the title to retrieve the full text
article
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Answer to scavenger hunt 2 Find a newspaper
article
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Scavenger Hunt 3 Find a magazine article

• I would like to find articles about resort
  management.
• Double Diamond Cos. is the owner of what type of
  resort?
• Golf resort and spa.
• Which system is used to centralise their
  operations?
• Micros Systems OPERA Enterprise Solution

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Answer to scavenger hunt 3 Find a magazine
article
Type the keywords e.g. resort management
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Answer to scavenger hunt 3 Find a magazine
article
Click on the hyperlink
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Answer to scavenger hunt 3 Find a magazine
article
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Scavenger Hunt 4 Find information from
SMEALSearch

• I am interested in finding a web article on
  marketing tourism
• What is the title of the first article retrieved?
• Rural Tourism An Annotated Bibliography
• Name at least three topics that is covered in the
  article.
• Topics covered include tourism planning and
  development, tourism marketing, tourism and rural
  development, tourism and sustainable development,
  economic and other effects of tourism, heritage
  tourism, nature-based tourism/ecotourism, and
  agritourism.

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Answer to scavenger hunt 4 Use SMEALSearch
search engine
Type the keywords
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Answer to scavenger hunt 4 Use SMEALSearch
search engine
Article title
Read the abstracts for topics covered
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Scavenger Hunt 5 Use Meta search engine

• Use Clusty search engine to find information on
  dark tourism.
• What is the other term used for describing dark
  tourism?
• Thanatourism
• What is dark tourism usually associated with?
• It involves traveling to sites associated with
  death and suffering.

Hint Vivisimo (http//vivisimo.com/)
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Answer to scavenger hunt 5 Use Meta search engine
Type thekeywords
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Answer to scavenger hunt 5 Use Meta search engine
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Answer to scavenger hunt 5 Use Meta search engine
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Scavenger Hunt 6 Use Meta search engine

• I need a photo of tourism products.
• What is the title of the news article that was
  retrieved in the results?
• Turn off-road events into tourism products

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Answer to scavenger hunt 6 Find images
Type the keywords