The Dutch first brought Arabica coffee to Indonesia, particularly to Java and Aceh, in 1690 from the

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ACEH HEADS TOWARDS A NEW CONFLICT OVER A NAME OF
A COFFEEa conflict between trademark GI

• The Dutch first brought Arabica coffee to
  Indonesia, particularly to Java and Aceh, in 1690
  from the port of Mocha in Yemen, The coffee was
  named Gayo after the Gayo people who process the
  beans. The coffee is a favorite among Europeans
  and Americans for its strong premium taste and
  long shelf life.
• Gayo coffee is produced only in the area of Aceh
  Tengah and Bener Meriah, known as the countrys
  second largest coffee bean plantation.

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GAYO COFFEE

• Geographic area Gayo Highland, Central Aceh,
  Northern Sumatra.
• 1,000 m to 1,500 m altitude, fertile volcanic
  soil, wet climate, near to equator (north).
• Estimate annual production 20,000 35,000 ton of
  green beans.
• Type of processing arabica fully washed washed
  arabica (big processor) and wet hulling
  (smallholders).
• Very good aroma and complex coffee flavour, good
  acidity and medium body to strong body.
• Mostly organic farming system under shade trees.
• Ethnics Gayonese, Javanese, others.

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• Gayo tribe in Aceh Nanggroe Darussalam may
  already have lost the right to use their own name
  in international trade for their own brand of
  coffee after a Dutch firm officially claimed Gayo
  coffee as its trademark. Made from one of the
  worlds finest varieties of Arabica beans grown
  only in central Acehs highlands, the Gayo
  trademark coffee can only be used in
  international trade by Amsterdam-based company
  Holland Coffee B.V. CV Arvis Sanada, the
  Indonesian company Holland Coffee has asked to
  give up the name, and to stop exporting its
  coffee under the name of Sumatra Arabica Gayo.
• The Sydney Morning Herald. February 16, 2008,
  also see http//www.indonesialogue.com.

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WHAT THE INTERNATIONAL PERSPECTIVE to maintain
the rights

• TRIPs Basic level of protection
• Art. 22.2-3
• Interest Parties must have legal means to
  prevent any use which
• - mislead the public as to the geographical
  origin of good.
• - constitutes an act of unfair competition (art
  10bis Paris Convention)
• Refusal or invalidation of trademark if use of
  the GI in trademark would
• mislead thepublic as to origin.
• Thanks