Creative Sheffield

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Why is nurturing talent important? John
Hudson Creativesheffield
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Competing in the Global Economy

• In China the 25 of the population with the
  highest IQ
• is greater than the total population of the
  USA
• In India it is 28
• They have more honours kids than the US have
  kids

3
From the Sheffield Economic Master Plan

• We under produce against our peers within the
  National
• economy
• Gross Value Added (GVA) per head is more than
  2000
• below the England average
• This prosperity gap represents a shortfall of
  more than
• a billion in Sheffields potential economic
  output each
• year

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The diagnosis Sheffields Prosperity Gap
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Skills and Employment
2005

• A qualified workforce is essential to becoming a
  knowledge driven City
• Challenge to up-skill the workforce to levels 3
  4
• Fundamental change to re-distribute employment
  into higher productivity sectors

120,500 Low Productivity
74,500 Medium Productivity
60,500 High Productivity
2020
101,500 Low Productivity
96,000 Medium Productivity
77,000 High Productivity
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So What are we doing?
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NAMTEC

• Graduate Development Programme
• Graduate development programme to improve the
  supply, quality
• and capabilities of graduates.
• Encourage highly skilled workers into Advanced
  Engineering and
• Metals (AEM) companies.
• Education Intervention Programme
• Increase awareness of opportunities available
  in the AEM sector
• for 13-16 year olds.
• Improve supply/quality entering AEM sector
• through 16 18 year old apprenticeship
• full/part time further education

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Creative, Digital and Media Sector
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Key trends / findings
Creative, Digital and Media

• 20 growth in employment
• High level of present vacancies
• Time to fill vacancies lengthening
• Average salary 30k
• Greatest demand
• Software engineers / programmers
• Project/programme management
• Technical project management

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Creative, Digital and Media
Recruitment, Attraction and Retention
MAKE
PROPOSITION
BUY

• Aggregate Demand
• Reduce Costs 20 to 30
• Increase Labour quality/quantity
• Geographical targeting
• UK/International
• Outside of City Region
• Toolkit with quality of life
• message/additional support
• Talent 2 Sheffield
• Internship/Placement
• Come Back to Sheffield
• Alumni

Invest in medium/long term Design
Programmes Teach Programmes Executive
Education Enterprise Internship Funding
Sector Lead / CS Support Sector Timescales
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Coming Soon!
Executive Education SMEs
(UoS/SHU) MBA Students
C D M Sector (Nesta)
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Opportunities?

• Public Sector
• NHS
• Local Authority
• HE/FE
• Police/Fire

• Convergence
• At the intersection
• Across sectors
• Public and Private
• Co-opetition

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Thank You