Benelux SCTE Lecture Day 2005

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Benelux SCTELecture Day 2005

• Yves Panneels
• Media Relations Corporate Affairs Euro1080
• Jacques Schepers
• External Technical Director Euro1080
• Amsterdam, 13th September 2005

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The 5 Levels in the HDTV Chain to Succeed
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The 5 Levels in the HDTV Chain to Succeed

• Broadcast equipment (Thomson,...)
• Users TV Facilities (Alfacam)
• Distribution (satellite, cable, IP)
• Broadcasters
• Consumer products (Loewe, Pioneer, Panasonic,
  Sony...)

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• A Belgian TV facilities provider
• Owns today 22 television trucks, of which 14 in
  HDTV
• Records more than 1200 events per year, of which
  more than 60 in HDTV
• Some references World Cup Football 2002
  Japan/Korea, Euro2004 Football Championship
  Portugal, Athens Olympics 2004, Rolling Stones,
  Elton John, Madonna, Night of the Proms London
  Antwerp, TMF-MTV Awards, La Traviata (London),
  Queen Elisabeth Music Competition, Red Bull Air
  Races, Robbie Williams, Torino 2006 Winter
  Olympics and many more...

• Until 2004, there was no platform available for
  HDTV in Europe in order to broadcast these HDTV
  images
• Launch of the 1st European HDTV channel on 1st
  January 2004

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Alfacam

• Homebase Belgium, but also in D, NL, F, P, PL and
  RSA
• Provides TV services to broadcasters and
  production companies
• 4 in Belgium, 70 in Europe, 26 outside Europe
• 1200 productions per annum of which 60 in HD
• Started HDTV in 2001 with 8 cameras now 108 out
  of 200 in total
• In 2001, one OB vehicle in HDTV now 14 out of 22
  in total

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The 5 Levels in the HDTV Chain to Succeed

• Broadcast equipment (Thomson,...)
• Users TV Facilities (Alfacam)
• Distribution (satellite, cable, IP)
• Consumer products (Loewe, Panasonic, Pioneer,
  Sony,...)
• Broadcasters
• To stimulate the CONSUMER,
• one needs to stimulate all 5 levels
  simultaneously

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The 5 Levels in the HDTV Chain to Succeed

• THE MISSING LINK
• BROADCASTERS

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(No Transcript)
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• Pan-European HDTV Channel
• A lot of live content
• 4 themes Sports, Music, Xplore, Trends
• 24/7 on air since 1st January 2004
• Target group European households

• Focussed channel
• Target groups European households pubs,
  taverns and cinemas, B2B
• Major and mainly live events
• Free or Pay-per-event
• Launched Summer 2005

• Demo and information channel
• Launched Summer 2005

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What does one needto watch Euro1080?
HDTV Signal via Satellite, Cable, Terrestrial,
IP, MMDS
HD DISPLAY ( plasma, LCD, projector )
A Conditional Access Card
HDTV Set Top Box
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Broadcasters Make the Switch
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HDTV Key Topic

• Enormous HDTV success in US, Japan, Australia and
  South Korea
• Impressive increase of flat panel display sales
• New technologies make HDTV transmissions
  commercially viable
• The introduction of HD-DVD and Blu-Ray DVD the
  production of the WC Football 2006 in HDTV and
  follow-on sports events will lead to the
  break-through of HDTV in Europe

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Developments Issues

• No major production issues (all tools available)
• Consumer will request HDTV as screen sizes are
  increasing. Broadcasters must follow
• Future proof
• Standard discussion is not an issuerelatively
  compatible (MPEG2 to MPEG4)
• Quality improvement from HD camcorders, HD DVD,
  Blueray competition to broadcasters -)

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Developments Issues

• Cost of surround 5.1 is underestimated affects
  more the cost than HD production
• Upconversion and transition formats are possible
  but not desired as consumer expects top image
  quality
• Existing non-HD libraries will be devaluated
  faster than some might wish
• HD is the major change that TV is faced in this
  decade

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The Near Future...

• Majority of all new TV productions will be in HD
• Most of movie, sports, documentary channels in HD
• 100 HDTV channels available
• Transition to digital completed in all core
  markets
• Astra Satellite will be frontrunner for HDTV

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2015 90m Homes with HDTV
Households in million
Others
Nordic countries
Spain
Italy
France
United Kingdom
Germany
Derived from HDTV in Europe, Key Economics and
Prospects to 2015 (July 2005) A Euroconsult
report, in partnership with NPA Conseil
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Reception Modes
Satellite Reception
Cable 65.84 Mill. (31.1)
SMATV-IF 5.06 Mill. (11.9)
Satellite 42.57 Mill. (20.1)
SMATV-CH 3.81 Mill. (9.0)
DTH 33.70 Mill. (79.2)
Terrestrial only 103.49 Mill. (48.8)
Base 42.57 Mill. DTH / SMATV Households in
Europe
Base 211.91 Mill. TV Households in Europe
30 countries (incl. 7 additional CEE countries
Belarus, Bulgaria, Estonia, Latvia, Lithuania,
Romania and Ukraine) Source SES ASTRA, Satellite
Monitors
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Sirius
Astra
Eutelsat
HellasSat
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Cable Carrying Euro1080

• Netherlands
• Cai Krimpen a/d Yssel, Schiedam, Kabel Midden
  Holland (Gouda..), CAI Westland, Cai Ouderkerk,
  Cai Henrik Ido Ambacht.
• Started regular negotiations with Essent and
  Casema
• Monte Carlo
• MC Cable signal on cable
• Germany
• ISH contract signed
• Kabel BW signal on cable
• on cable Kabel Deutschland
• Austria
• Li-West

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Cable IP Carrying Euro1080

• Sweden
• Comhem contract negotiations
• Denmark
• FDA IP Operator
• Norway
• Lyse (IP)
• Belgium
• Agreement with Interkabel (Integan, Interelectra,
  WVEM, PBE)
• Telenet under negotiation
• Informal meetings with Coditel, Brutélé, UPC,
  Wolu-TV, Canal, Netmanagement, Teledis Alé,
  Brutélé Charleroi

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Cable Carrying Euro1080

• Switzerland
• Swiss Cable contract negotiations
• France
• NOOS, Numéri Cable, France Telecom
• Signal tested on cable and available in Darty
  Shops
• Finland
• HDTV test signal on cable telecom operator
• Israel
• HOT, Yes

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Technical Topics

• HDTV DVB-T investigation
• IP first experience
• MMDS investigation
• More satellite carriers (TR RUS)
• Cost terrestrial transmitters in each country?
• VHF and UHF transmitter or MMDS
• Licence in each country, legal issues
• MPEG2 or MPEG4?

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Borderlight (S) IP

• Provide Triple Play platform for Landlords
  Metro Networks
• Services
• Internet
• IP Telephone
• IP TV
• Video on Demand
• Building automation
• Number of new services

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Appartment Installation

• Includes
• Shared 100 Mbps
• 2 IP telephone lines
• 1 Set Top Box for IP TV
• Appartment network with 2 x Kat.5E in every room
  
• Single Mode Fiber uplink
• 6 hours of backup power for IP telephone to
  secure emergency calls

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Appartment Node
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Area Node
Single Mode Fiber pair to every appartment
node 500 2.500 customers per node 6 hours of
backup power to secure emergency calls Redundant
2 x Gigabit or 10 Gigabit uplink
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Business model for Telephony Internet
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Business model for TV services
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Trends

• Quantity vs Quality ?
• Menu or à la carte ?
• Distribution Cable vs Telecom, Satellite vs
  Terrestrial
• HDTV is clearly a choice of the consumer
• who is looking for IMPROVED QUALITY

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thank you