Using Facebook and other social networks for Politics

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Using Facebook(and other social networks)for
Politics

• Jon Worthjon_at_jonworth.eu www.jonworth.eu
• Download www.jonworth.eu/downloads/facebook-polit
  ics.ppt

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Facebook the bottom line
Its possible,but itsgettingharder
Creative Commons / Flickr - http//www.flickr.com/
photos/photojonny/2268845904/
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Why should you use Facebook?

• 200 million users worldwide, fastest ever
  technology to reach 50 million users, demographic
  ageing fast
• Top social network in 11 of the 17 largest
  European countries, 314 growth in 2008 in Europe
• 22 million users in UK, 14 million in France, 12
  million Turkey, 11 million Italy, 4 million
  Germany

Stats Facebook overall - http//www.allfacebook.co
m/2009/04/facebook-continues-growth/Stats
Facebook in Europe - http//www.allfacebook.com/20
09/04/facebook-1-social-networking-site-in-europe/
Photo CC / Flickr - http//www.flickr.com/photos
/twose/887903401/
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How to use a PROFILE

• Use profiles for individuals that will actually
  use Facebook - is Martin Schulz on Facebook
  actually Martin Schulz?
• Dont use a profile for an organisational
  presence on Facebook do you want an
  organisations intern seeing your personal
  pictures?
• Expectation is that Facebook is for real people,
  not a persons staff

Photos CC / Flickr - http//www.flickr.com/photo
s/bistrosavage/2131827/ http//www.flickr.com/phot
os/nareas/415605445/
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How to use a GROUP

• Quick and simple to create usethem for one-off
  campaigns oractivities
• Everyone on Facebook is used togroups
• Can message all members ingroups of up to 5000
  members(but do people read the messages?)
• Limited tools hard to follow discussions

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How to use a FACEBOOK PAGE

• More flexible and multi-faceted than a group
  resembles an individual profile in the new
  Facebook design
• Use to develop an individuals or an
  organisations presence in Facebook
• Draw in content from other sources
• Staff can work on a page for a politician or an
  organisation

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How to use EVENTS

• Invite supporters (from pages) to events, try to
  target
• Use fbCal fbcal.com to keep an eye on
  theevents youre signed up to

How to use APPLICATIONS

• Causes application useful to generatesupport for
  petition-style actions
• Quizzes dominate the new Facebook develop one?

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Some more thoughts
?

• Be creative can you get people to donate their
  profile pictures for one day? Write their
  Facebook status to support you? New, quirky?
• Dont over-do it many Facebook users are
  Facebooked out they receive too much
  communication via Facebook
• New Facebook design hard to use other services
  like Twitter currently more vibrant?

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What about Twitter?

• Cross between text message and a blog 140
  character messages
• You follow people and they follow you note
  the vocabulary
• Super quick interactions, aim to share
  information, share links
• People on Twitter help each other more than on
  Facebook
• Excellent integration with mobile devices,
  desktop clients

Facebook is for the people you know, Twitter is
for the people you would like to know
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Other Social Networks

• Professional networks lack vibrancy, tools for
  politics
• Favourable demographics?

• Similar in style to Facebook, tools not as
  developed
• Users depend on national context
• Younger demographic than Facebook

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Using Facebook(and other social networks)for
Politics

• Jon Worthjon_at_jonworth.eu www.jonworth.eu
• Download www.jonworth.eu/downloads/facebook-polit
  ics.ppt