Danuta Gray

1
Danuta Gray Chief Executive Officer, O2 Ireland
2
Consumer co-creation in a converged world

• Danuta Gray, Chief Executive O2 Ireland
• TIF Conference, 19th October 2006

3
I will tell you what I want, when I want it and
how !
4
Consumer Creation
5
Power of consumer creation and technology
Breaking news
Creating news
6
The Web
I want Speed Convenience
I want to Communicate
I want to be Entertained
I want to Belong
7
New online consumer habits in Ireland

• 94 of under 17 year olds have internet access in
  some shape or form and 54 of them access the
  internet daily
• 30 generate their own media
• Average online session is 3 hours
• Social networking is a phenomenon with Bebo the
  most visited site for the longest period - 75
  mins, followed by Google and MSN
• 45 have experimented with their own blog
• The internet is now the 2nd most popular source
  of information for students aged 11 to 16 years,
  after asking a parent or other members of the
  family
• Source generator research

8
Mobile broadband to bridge digital divide
Photographs
Broadcast (TV/radio)
Music
Calendar
How I share
Internet
Content I consume
Content I carry
Contacts
Music/videostreaming/ download
Money
Sharing
Chat
P2P voice/video
Messaging/email
9
O2 Ireland leading the way
10
Consumer co-creation in a converged world

• Danuta Gray, Chief Executive O2 Ireland
• TIF Conference, 19th October 2006