People Solutions

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People Solutions attract - recruit -
retain November 2004
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Disclaimer
The information contained in this presentation
has been prepared by Berkeley Scott Group Plc
(the "Company") to provide background information
about the Company. This presentation and its
contents are confidential and are for
distribution in the United Kingdom only to
persons of the kinds described in Article 19(5)
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intend to purchase shares in the proposed placing
are reminded that any such purchase may only be
made solely on the basis of the information
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Agenda

• The Board
• Strategic Overview
• Berkeley Scott Today
• The Growth Opportunity
• Financial Performance and Dynamics
• Conclusion
• Appendices

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The Board of Directors

• Non-Executive Chairman
• Jeremy Hamer, FCA Appointed to Board in 1999,
  and Chairman in 2004.
• An NXD of a number of AIM listed companies
  including Inter Link Food Plc Glisten Plc
• Executive Directors
• Roddy Watt, CEO, BSc Hons, FHCIMA Founder of
  Berkeley Scott in 1984. Hotelier by background,
  previously with Hyatt International and ITT
  Sheraton
• David Oakley, CFO, FCA Appointed in 2001.
  Previously with Chelsfield, Wentworth Group and
  Lex Service Group. Also has hotel management
  experience
• Non-Executive Directors
• Roger Taylor, FCA Appointed in 2000. CFO of
  Carphone Warehouse Plc. Previously CF partner
  with BDO Stoy Hayward - first became involved
  with BSG in 1997
• Rupert Bayfield Appointed in 1996. Established
  Computer People, and subsequently set up Best
  People

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Strategic Overview Employment Solutions
to the Consumer Sector
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Berkeley Scott Current Strategy
Capitalising on the wider consumer marketplace
People Solutions for the Hospitality and
Leisure sectors

• Scope for extensive organic growth
• Infrastructure for rapid expansion
• Penetration of related vertical markets
• Retail, FMCG, facilities management, travel
  tourism
• Client candidate crossover

• A well established brand
• 20 year track record
• A clear business concept
• National network of 15 offices c.140
  consultants
• Executive search, management temporary
  recruitment
• Full range of value-added services

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Berkeley Scott Current Strategy Combining
vertical markets and value added services
The Developing Group

Executive Search
Perceived Market Split
Hospitality Berkeley Scott
Travel Tourism
Facilities Management
Retail
FMCG
Temporary
Permanent

Value Added Services

Support Functions
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Berkeley Scott Current Strategy Why Float?

• Why float?
• To fund expansion of business model into related
  consumer sectors
• To provide a currency for future strategic
  acquisitions
• To access working capital to support organic
  growth opportunity
• To provide liquidity for stakeholders
• Why now?
• Recruitment markets demonstrating increasing
  confidence and growth
• Core BSG markets enjoying improving trading
  conditions
• Appropriate time in the companys development
  well positioned to exploit current opportunities

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Berkeley Scott today
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Berkeley Scott
People Solutions Business Model
The Employment Cycle A full range of
value-added services
CASE STUDY 2002 Berkeley Scott won tender to
devise UK resourcing strategy for launch of
Queen Mary II 2003 Developed a tailored solution
involving online (web) and offline
(advertising), national poster campaigns.
Held a series of open day programmes.
2004 Queen Mary II launched with BS supplying
over 200 Hospitality crew members to
Cunard Retention of people recruited by Berkeley
Scott has proven to be very high relative to
cruise industry standards John McGirl, VP Human
Resources, Cunard
Plan
Attract
Berkeley Scott
ISIS
Outsourcing
Recruit
Retain
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Berkeley Scott
Recruiting at all Levels

• Generalist Search Co.s
• Heidrick Struggles
• Korn/Ferry
• Russell Reynolds

ISIS c. 0.5m
80K

• Industry Specialist Co.s
• Portfolio Int. (PSD)
• Chess Partnership
• Profile

Berkeley Scott c. 5.3m
20K

• High Street Generalists
• Blue Arrow (CSG)
• Reed Employment
• Adecco

Berkeley Scott c. 9.4m
10K
Volume
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Berkeley ScottPeople Solutions - a Full Range
of Services Differentiators

• Capability to recruit at all levels of the market
  temporary and permanent
• Range of value-added services enabling a
  consultancy approach
• Award winning in-house on-line capability (70
  of candidates sourced)
• Recruitment management web-based software package
  Sourcerer
• Award winning advertising, design
  communications agency
• Human Resource consulting and executive coaching
  business
• Established recruitment outsourcing capability
  contracts
• National network of 15 offices
• Links forged into Eastern European labour markets
• Database of over 100,000 Hospitality Leisure
  job-seekers
• Strategic investment in IT infrastructures and
  software
• Excellent reputation borne out by recent
  independent market research
• Experienced management team - many with
  long-service records

Source Employer Survey, December 2003 Sample
1,823 Employers 2,145 Job Seekers Commissioned
by Berkeley Scott, conducted by RBI Research
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Berkeley Scott
Leading in a Broad Market Hospitality Leisure

• Recent Independent Research
• Highest unprompted recognition - 80 v 55
  recognition of nearest rival
• Used by twice as many employers
• Rated best by twice as many employers
• Used by more job-seekers than any other
• Rated 100 higher in terms of overall reputation

Hotels Leisure Large, high profile employers
with temporary needs and high staff
turnover Pubs, Bars Restaurants High volume,
high speed marketplace linked to consumer
confidence Commercial Retail Catering High
volume, robust market with major temporary needs.
Linked to economy and consumer
confidence Contract Catering Very resilient
market populated by relatively small number of
large employers with major temporary
requirements.
Source Employer Survey, December 2003 Sample
1,823 Employers 2,145 Job Seekers Commissioned
by Berkeley Scott, conducted by RBI Research
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Berkeley Scott
A Long-standing Blue Chip Client Base

• The Hospitality Leisure
• Employment Market
• 2 million people employed - 110 of UKs
  workforce
• Acute skills shortages
• Highly mobile workforce
• Significant international element to workforce
• One of highest staff T/O of any sector - 46
  21 - (2002)
• A big logistics management exercise

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The Growth Opportunity
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The Key Growth DriversOrganic growth of the
core and acquisition in synergistic markets

• A Range of Growth Drivers
• Organic growth of existing Hospitality Leisure
  teams
• Further penetration of existing blue chip
  client base
• Promotion of full range of value-added services
  People Solutions
• Capitalising on on-line and outsourcing
  capability
• New offices opened in Glasgow Southampton
• Further offices planned for Newcastle, Liverpool,
  Guildford, Belfast Dublin
• Strategic stepping stone acquisitions to
  facilitate synergistic market entry
• Roll out of acquired business services across
  existing network
• Substantial operational and financial leverage

• Berkeley Scott - Well Positioned to Exploit this
  Opportunity
• Existing national network of offices
• Recruit from senior management to shop floor
• People Solutions business model
  consulting-based relationships
• Established outsourcing capability
• Record of successfully integrating acquisitions
• Experienced management team

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Financial Performance and Dynamics
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Financial Track Record 4 Year Performance
Pre non-recurring costs of 155K
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Financial Track Record 4 Year Analysis Net
Fee Income
Current Trading October Revenues 9, NFI 16
year-on-year
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Financial Track Record Pro Forma Balance Sheets
- Pre and Post IPO
Balance Sheet post IPO includes working capital
debt of 0.5 m.
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Placingand major holdings pre and post IPO
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Summary
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SummaryBerkeley Scott

• Is currently a provider of market-leading
  employment-related People Solutions to the
  Hospitality and Leisure sectors
• Permanent and temporary recruitment, and
  executive search
• Range of value-added services including web
  services
• Has an excellent blue chip client base with
  long-standing relationships
• Has a national network of offices and support
  infrastructure
• Has scope for significant further organic growth
• Now has the opportunity to capitalise on the
  wider consumer market place
• Will augment its organic-led strategy by making
  stepping stone acquisitions to replicate the
  companys successful business model in other
  closely associated vertical sectors

Source Employer Survey, December 2003 Sample
1,823 Employers 2,145 Job Seekers Commissioned
by Berkeley Scott, conducted by RBI Research
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Appendices
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Berkeley ScottKey Milestones

• 1984 - Berkeley Scott Group established
• 1996 - Phase One development strategy
• 1997 - Acquired Number One Bureau funded
  internally
• 1998 - Acquired Sherwoods Personnel mezzanine
  debt from NatWest
• 1999 - Acquired Roche Recruitment - Elderstreet
  and Downing Classic
• - Argyll Street office opened
• 2001 - Hammersmith office opened
• 2002 - Phase Two development strategy
• - Edinburgh office opened
• 2003 - Management team restructured
• 2004 - Southampton and Glasgow offices open
• - IPO and Placing

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Berkeley Scott The Management Structure
The Board
Jeremy Hamer Non Executive Chairman
Roddy Watt CEO
David Oakley CFO
Roger Taylor Senior Non Executive Director
Rupert Bayfield Non Executive Director
The Operations Board Roddy Watt David Oakley in
addition to those below
Tony Aylward Operations Director Hotel
Operations Specialist Disciplines
Kathryn Davies Commercial Director
Holly Addison Operations Director Hospitality
Leisure, BSAC, Web Solutions and Outsourcing
ISIS The Talent Partnership
David Henshaw Operations Manager National
Network Temporary Recruitment
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The Operations BoardAn experienced Management
Team

• Executive Directors
• Roddy Watt
• David Oakley
• Operations Directors
• Kathryn Davies 7 years service. Previously
  director of a main competitor, Portfolio
  International. A temporary recruitment and
  multi-site specialist
• Holly Addison Rejoined approximately 1 year
  ago. Previously worked for the company for over
  6 years. A specialist in the hospitality
  leisure sector
• Tony Aylward Re-joined the company 2 years ago.
  Previously worked for the company for 2 years.
  Had an interim period with Best International
  Group Plc. A specialist hotel sector recruiter
• David Henshaw Joined the Group when it acquired
  Roche Recruitment in 1999. A temporary and
  multi-site management specialist

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Client Penetration The Opportunity
Areas of limited opportunity Areas of significant
opportunity
Limited penetration ? Significant
penetration ?? High penetration ???