Microsoft

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Microsoft E-Commerce

• Paul Hsu
• Sr. Manager
• E-Commerce Group
• Microsoft Taiwan

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Agenda

• Microsoft strategy for next-gen Internet
• Microsoft upcoming E-Commerce products

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Microsoft Strategy for next generation Internet
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Browsing Era
Positives Global connectivity Simplicity Mainstre
am
Negatives Read-only No user control Too many
islands Keyboard only
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Beyond Browsing

• Personalized, multiple sites, any device
• Reading, writing, annotating
• Natural interface
• No barriers between users, devices

We are on the brink of a new computing revolution
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XML Is The Core

• Simple, open, broadly adopted
• Continues the Webs open standards
• Enables powerful distributed apps
• A universal data exchange format
• Impacts the evolution of all software

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Microsoft .NET A Platform for the Next-Gen
Internet

• Facilitates a new world of experiences
• Integrated privacy, security
• Information when you want it Information Agent
• Includes client, server and services

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A Natural Evolution
As big a transition as from DOS to Windows
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.NET Developer Products And Services
Third-Party Developed Services(Internally or ASP
hosted)

• Microsoft DNA.NET Servers
• Windows Server
• SQL Server
• Exchange Server
• BizTalk, Commerce, App Center Servers, etc.
• Hosted internally or by ASP

• .NET Building Block Services
• Identity
• Schema and Storage
• Rules and Preferences
• Notification, Messaging, Mail, and Calendar
• Device Management

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.NET Building Blocks

• Highly distributed, XML-based
• Work on offline system, corporate server or
  across the Internet

Identity Notification, Messaging Personalization X
ML Storage Calendar Directory and Search Software
Delivery
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New Internet User Experience

• Communications centric
• User can access their information anywhere
• Information Agent Notification, customization
• Creativity Web links, annotation, views, new
  style guide
• Natural Interfaces
• Handwriting
• Speech
• Vision

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Hardware Breakthroughs

• Broadband
• Wireless
• Smart cards
• Incredible PCs with microphone, camera
• Tablet PC
• Pocket PC, screen phone

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.NET Servers

• Client-Server-Service symmetry
• Software scale and -abilities
• Federation Flexibility to mix use of services
  with servers
• Innovation to support ASPs

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A Day In The Life Of Steve Masters
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Empowering Developers And IT On The Next
Generation Internet

• Rapidly build rich Internet user experiences
• Transform Web sites into Web services
• Orchestrate multiple Web services
• Integrate Web services and corporate services

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Empowering Developers And IT On The Next
Generation Internet

• Rapidly build rich Internet user experiences
• Transform Web sites into Web services
• Orchestrate multiple Web services
• Integrate Web services and corporate services

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How Did It Happen?
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.NET Developer Products And Services

• Drag and Drop Web Services Development
• Make every Visual Studio developer (6 million
  worldwide) a .NET developer
• Open, extensible environment

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Orchestrating Web Services
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BizTalk

• New developer and ITsolution from Microsoft
• Allows business professionals to easily
  orchestrate business processes
• Within the company
• Across the Internet
• Natively based on XML standards and technology

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Microsoft upcomingE-Commerce Products
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ScalabilityTwo complementary approaches to
scalability
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Windows DNA 2000Next Generation Web Application
Platform
Application LogicTier
Client Tier
DataTier
Application Services IIS/ASP, COM/MTS,
MSMQ. ADO/OLE DB Data Access, Active Directory,
XML, Commerce
Data Access andStorage
ASP/COM Application
Browser
SQL Server
Rich Client
Devices
Internet (TCP/IP, HTTP, HTML, XML)
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Commerce Server 2000
For Quickly Building Your Effective Online
Business

• Comprehensive system for tailored e-commerce apps
• Profile know your customers trading partners
• Optimize the user experience increase returns
• Tailor your order process merchandising
• Easily manage millions of products
• Get to market faster
• Out-of-box B2C B2B apps let you focus on
  tailoring, not plumbing
• Designed for extensibility Best-of-breed
  partners
• Integrate easily through BizTalk Server Host
  Integration Server
• Empowered business managers
• 360-degree business decision support beyond
  click-stream
• Web-based management to respond quickly
• Common management interface across site

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BizTalk Server 2000
The foundation for standards based application
integration within and between organizations.

• XML-based application integration infrastructure
• Integrate applications without platform or
  organizational boundaries
• Supports industry standard data formats schemas
• Supports end-to-end integration via adapters for
  major ERP and legacy applications.
• Transactional workflow and process automation
• Quickly design and create new business processes
  with integrated visual design environment
• Intelligent rules-based workflow engine
• Supports multiple transaction types -
  asynchronous, synchronous or long running
• Reliable, Secure data interchange over the web
• Secure XML exchange for digital marketplaces
• Integrated tracking tools for business analytics

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Application Center 2000
The deployment and management tool for high
availability Web applications built on Windows
2000.

• Simplified application management
• Reduce application management complexity
• Manage many servers as one
• Streamlines application deployment
• Software scaling made easy
• Application load balancing
• On demand scalability
• Simplified operations
• Mission critical availability
• Fault tolerance
• Performance health monitoring
• Automated event detection response

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Thank youpaulhsu_at_microsoft.com