10 tips towards safe

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10 tips towards safe corporate blogging
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Before stepping into the blogosphere

• 1. Do your homework
• Learn how blogs work
• Learn who the key bloggers are
• Learn about what makes them tick
• And what makes them sick

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Before stepping into the blogosphere

• 2. Stop and think
• Do I have to be there?
• Do I have what to tell the blogosphere?
• Do I have time to do it properly?
• Do I have the guts to take the feedback in?

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When commenting on blogs

• 3. Lose the management slang
• In the blogosphere, formality is reprimanded
• Hierarchies do not count
• Talking like a manager or a PR person makes you
  look ridiculous
• 4. Be yourself, while remembering who you are
• 5. Remember that your answers give credit to the
  blogs

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When building your own blog

• 6. Consult your PR people, but do it yourself
• 7. Bear in mind anyone can read the Internet at
  any time youd better be consistent!
• 8. While you can control the content of your
  blog, you cannot control the content of other
  blogs that link to it

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When networking with other bloggers

• 9. Remember that many bloggers are journalists as
  well
• 10. Remember that people whom you meet in the
  real world can be bloggers
• 11. Blogging cannot replace official
  communication, but needs to be remembered as a
  complement to any comms strategy

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Influencing bloggers

• Is a blade that cuts both ways
• Balance audience with content
• Prepare to be rejected
• Look for bloggers with a degree of affinity
  towards your products/ industry
• Dont try to impose your opinions, let them
  experience for themselves
• Be aware that you can not control the results,
  and you can never silence the negatives

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Thank you!