Television Broadcasting

1
Television Broadcasting
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Broadcast Ratings

• The ability for your event to generate ratings
  and a perceived audience is a priority
• A.C. Nielson (USA)
• Rating percentage of households watching a
  particular program against the total number of TV
  households in the country
• Share the percentage of households watching a
  show compared to the total number of households
  that are watching TV at a given moment in time

3
Cable Television

• Fill the gap in the TV market if one does not get
  on the majors
• ESPN, FOX, etc.
• Many alternative events get on cable
• There are many specialised stations in the USA

4
Network Audience

• Certain sports programming reaches a broad
  audience
• If you can create the right event, you can be an
  audience builder to the network (opportunity to
  expand the audience as well)

5
Local Outlets

• May be a limited option in Australia (especially
  Canberra)
• Regional networks
• Local community TV stations

6
Syndication

• Create your own network
• Take your show and shop it to each TV market to
  create scenario in which your show airs in every
  market without going through a network
• Very difficult way to go

7
Satellite

• Opened up 15 years ago in the USA
• Abuot 7 million homes receive satellite in the
  USA
• Part of the 500 channel universe

8
Pay-Per-View

• First of the major broadcast alternatives
• Closed circuit TV
• Not very viable unless potentially a huge
  attraction

9
Other options

• Home video
• CD-Rom
• Internet
• Must watch what develops in the way of broadband
  to make any predictions

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Getting on the Air

• The Proposal
• Talent
• Theme
• Sponsorship
• Limitations on airing
• Most important elements on the deal
• Location
• Payment Schedule
• Promotion
• The Pitch

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Getting on the Air

• Opening Discussions
• Air Date
• Time Slot
• Length of Show
• Taped versus Live
• Financial Options
• Rights Fees
• Barter
• Buy-On
• Joint Venture

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Television Contract

• Term
• Territory
• Trademark
• Creative control
• Commercial inventory
• Right of First Negotiation
• Promotional Benefits
• Music, Footage,and other clearances
• Deal Memo

13
The Show

• Producer/Director
• Running Order
• Production Needs
• Camera Placement
• Hiring a Production Company
• Budget
• Credits