Internet Phones The End to End Solution Wireless I.T.

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Internet PhonesThe End to End SolutionWireless
I.T. 99

• Dave Marutiak
• Business Development Manager
• Wireless Telephony Business Unit
• Microsoft

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Information Access
Servers
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Relative Roles
ISVs Value added software OEMs and
IHVs Platform hardware, other components
End Users
Microsofts Software Platforms
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Pavilion Partners

• Compaq Wireless LAN
• Socket Phone cards for GSM, CDMA
• WirelessKnowledge Revolv
• AvantGo Avantgo.com, Enterprise Server
• LiveMind WishPad Synch and Wireless
• MobileQ.com - MobileQ.com Software Platform

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Pavilion Partners (cont)

• SmartServ Online - Pocket IQ
• Infowave Software - Infowave for the Net,
  Infowave for Exchange, Symmetry
• GoAmerica - Wireless ISP
• Sierra Wireless - Air Card 300
• BellSouth - Wireless Data Network
• RIM - BlackBerry Service

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Market Directions

• Wide Variety of Devices
• Wide Variety of Content
• Wide Variety of Connectivity Options

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Which Path Will It Take?
Phones are with you, so they grow larger screens
over time
Sweet Spots
Palm sized devices are more useful, so they grow
wireless
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How Many Will There Be?
Sweet Spot?
Neopoint
ISVs
Casio
Ericsson
Denso
Nintendo
Epson
Palm
Nokia
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Device Categories

• Basic services phone (voice only)
• Feature Phone (on-line functionality only)
• Smart Phone (on/off-line functionality)
• PC Companions (e.g., Palm PC, Handheld PC)
• Horizontal Devices (e.g., automotive)
• Vertical Devices (e.g., trucking fleets)

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MSN Mobile - Objective

• Give mobile users best-in-class services that
  provide users optimized access to their
  information relevant content anywhere, anytime
  and on any device
• Provide open platform that integrates carrier and
  3rd-party services to ensure differentiation

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MSN Mobile Strategy (Cont.)

• Provide a platform for integrating MSN and
  carrier or 3rd-party services
• Private labeling, co-branding
• Platform supports
• Passport
• Synchronization
• Personalization
• Aggregation
• PC as management console for wireless services

Investor
Expedia
Sidewalk
Carrier
Hotmail
Address bk
3rd Party
Platform
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Properties

• Hotmail
• Email
• Contact List
• Expedia
• Directions
• Itinerary
• Travel Information
• Investor
• Quotes
• Business Headlines

• Sidewalk
• Directory
• Entertainment Listings
• MSNBC Partners
• Local News
• National News
• Weather
• Sports
• Entertainment

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What will the content be?
Mobile HTML (Medium)
Wireline HTML (Heavy)
Mobile HTML (Light)
Todays providers of content to mobile devices
face a growing problem!
Mobile CHTML
Mobile WML
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XML/XSL
XSL For WAP Phones
XML Pages
XSL For HTML Phones
XSL For CHTML Phones
The W3C has provided the long term solution
XSL for TVs
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Trends and Forecast Groupware Seats
Source Gartner Group
By 2000 groupware seats will double to reach 110
million seats
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Enabling Corporate Access

• Available today via many of our partners, as seen
  in the Pavilion
• Moving to explicit support at the platform level
  of our products
• Windows 2000
• Exchange 2000 Server
• Active Directory
• Moving to software as a service
• Scalability and reliability improvements
• Carrier hosting options

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Mobile Access to Corporate Data
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Scalable Platform
Extension of Desktop

• Data IntensiveVertical Applications
• Full E-mail - attachments
• Access to the Web - graphics
• Full Desktop Synchronization

• InteractiveVertical Applications

Interactive

• PIM
• Selective E-mail, Fax, Voice
• Voice Integration

• Query Web Sites/Intranets
• Interactive paging

• Acknowledgment
• Broadcast

Alerts

• Alphanumeric
• Voice paging
• Numeric

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Product DirectionsClients

• PC Companion Connectivity
• Microbrowser Technologies
• Phone Operating Systems
• Automotive Applications
• Smart Card Offerings

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Wireless Communications Kit

• CF card and connection cables from vendors (such
  as Socket Communications)
• CD ROM that includes
• Set-Up Wizards
• Web/Email/Content clients
• ActiveSync 3.0
• Supports PPCs and HPCs
• Lower retail prices
• Carrier branded/distributed
• Supporting a wide variety of protocols and
  carriers

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Wireless PPC/HPCs

• Wireless TCP/IP
• Bluetooth capabilities
• Pocket Internet Explorer
• IMAP4 Email Access
• Server side synchronization
• Tunneling protocols (PPTP)
• SMS/Push Notification capabilities
• And future capabilities such as
• Multi-mode microbrowsers
• GPRS capabilities

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Popular Palm PC Services

• Video Clips

• Fans Zines

• Audio Player

Casio E100

• Maps

• Gaming

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Browsers Vary by Clients
MS Microbrowser (HTML/HTTP or WML/WSP)
Pocket Internet Explorer (HTML / HTTP)
Internet Explorer (HTML XML / HTTP)
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MicrosoftsMicrobrowserTechnologyforFeature
Phones
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MMT V1 Features

• Configurable start/launch pages
• Support simple HTML text display
• Browsing and link selection
• Direct connection to web servers
• Favorites/bookmarks
• Cookies
• vCard, and interface to in-phone directory
• Multilanguage support with run-time selection
• Alerting - Support for SMS 1-way/URL launching
• OEM User Configuration options

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Wireless Product Adaptation Kit

• The WPAK is the integration environment for OEMs
  to incorporate MMT into products
• There is no charge for the WPAK or MMT
• WPAK includes
• Full source code for MicroBrowser
• Fully documented isolation APIs
• Emulation software
• Test suites
• Localization software
• OEMs and ISVs have considerable flexibility in
  building new devices and clients

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What about WAP?

• Microsoft joined WAP as vendor/ISP
• Microsoft has clear goals for participating in
  the WAP Forum
• meet customer needs and directions
• actively work to evolve WAP
• convergence with Internet standards
• support for existing content formats
• end to end solutions for customers
• Both W3C and WAP have agreed to work towards
  wireless convergence

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MMT V2

• WML/WAP support
• Dual mode (HTML/WML) browser
• Graphics support, color support
• Additional offline data access
• Associated applications support
• etc.

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Network Topologies
WAP Applications Gateway MicroBrowser
WAP Gateway
App/Web Server (Exchange/MCIS)
WAP MicroBrowser
Binary
WML
W3C Architecture Applications MicroBrowser
App/Web Server (Exchange/MCIS)
HTML MicroBrowser
HTML/XML
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MicrosoftSmartphoneTechnology
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Smart Phone Technology

• On/Off-line functionality
• Device consolidation w/PDA phone pager in
  single device
• Rich multimedia and Internet applications
• Standards based microbrowser technology
• Optimized Windows CE OS
• Next generation network (2.5 and 3G) ready

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What are these phones?

• No, were not announcing well build phones
• Microsoft has built a few dozen phones
• using off the shelf hardware components
• GSM was selected due to the size and availability
  of RF modules
• We will use these phones
• to demonstrate prototypes for OEMs and carriers
• conduct internal trials
• develop service concepts
• usability testing

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Summary of Microsoft Phone Products
Today Microbrowsers Feature Phones
In the works Dual Modes for Operating
Systems Feature Phones for Smart Phones
Wireless OS
Wireless OS
HTML and WAP Microbrowser
HTML Microbrowser
WAP
Real Time OS
RTOS
RTOS
Bearer Channels (CDMA, TDMA, GSM, PDC, PHS, etc.)
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Windows CE For Wireless Automotive Applications
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PC Companions FrequentlyUsed in Cars

• Personal Information
• Not location dependent
• Same as my PC Comp
• PIM, Email, etc.
• Automotive Specific
• Navigation
• Traffic
• Diagnostics
• Location Based Information
• Retail locations
• Shopping opportunities
• Advertising

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Two Auto Subnetworks

• A system for controlling and monitoring the
  vehicles functions
• A system to integrate information and
  entertainment devices
• plus.
• A system to provide wireless communications with
  the world

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Auto PC Capabilities

• Forms/region manager
• Audio manager
• Tuner control
• Vehicle I/O
• Speech recognition
• Position/navigation
• CD file system
• Critical Process Manager
• Address Book

• Power Management
• Inbox
• Infrared
• Telephony control
• Common GUI Controls
• Wave I/O
• CD Changer
• Core Windows CE

Guinness Book of World Records 1999, pp 274
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AutoPC Directions

• Larger screens, built in at factories
• Games and other entertainment
• DVD video
• MS Audio
• Connectivity and synchronization
• Laptops, PDAs, desktop, servers via Irda, CF,
  wireless (cellphone, bluetooth, paging networks)
• In-Car Network wired or wireless
• Portable devices can communicate
• Speech Recognition
• Continuous, conversational interaction
• Dictation

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Smart Card Products

• A logical extension to Windows, enabling
• developers to build smart
• card applications for
• Corporate IT
• Medical
• Mobile Phone
• Personal ID
• Travel and Entertainment
• Credit/Debit/ECash

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Value Chain Proven Model

• Business
• Application
• Developer
• ISV
• Issuer

• Embedder
• Card Manufacturer
• Chipmaker

• Issuer
• Service Bureau
• In-house

Bus. Apps

• Back Office
• SC for Windows
• Outlook
• Internet Explorer
• Personalization
• Application Management

• SC for Windows
• Configurable OS
• Simulator
• VB tools and RTE

Chip Mask
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Windows Smart Card
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Focus on Solutions

• A logical extension to Windows for developers to
  build applications for
• Corporate IT
• Secure log on, Dial up Networking
• Internet Companion
• Secure Web access
• Personal and Medical ID
• Credit/Debit
• Ecash
• Loyalty

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GSM SIM Card Support

• Support for GSM 11.11 and 11.14
• Native SIM libraries configured in during
  solution manager
• SIM Toolkit API support through extensions within
  smart card Run-Time Environment
• Same mature toolchain
• Ships with Option Pack in 1Q 00
• Products shipping in Q1 00

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Supporting Carrier Deployments

• Wireless Knowledge
• BellSouth Wireless Data
• British Telecom Phase 1
• Focus on Feature Phones
• British Telecom Phase 2
• Focus on Smart Phones
• NTT DoCoMo
• Focus on Corporate Access
• Deutsche Telekom MobilNet

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LAN and PAN Directions

• 802.11 - business applications
• 2-11M speeds (and ever higher)
• Already supported within Windows CE
• homeRF - consumer applications
• .8-1.6 M speeds
• Bluetooth - replace IR and tethers
• 1M for consumer and business apps

Enabling many new devices, services, and
application classes
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Summary

• Microsoft continues to ramp up our commitment to
  wireless telephony
• Wireless Knowledge services
• Wireless support for Exchange
• MSN Mobile content offering
• Microbrowsers
• Phone operating systems
• Automobile applications
• Smart cards and SIMs
• Additional LAN and PAN support