Personalization features to accelerate research

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Personalization features to accelerate research

• Presented by Armond DiRado
  Account Development Manager
  a.dirado_at_elsevier.com

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Topics

• What is personalization on the Web?
• Why personalize Web sources?
• Research on personalization of scholarly websites
  and services
• Why did Elsevier introduce personalization
  features for the online solutions?
• User feedback on personalization
• How to set up personalization features
• Questions

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What is personalization on the web?

• tailoring a consumer product, electronic or
  written medium to a user based on personal
  details or characteristics they provide. More
  recently, it has especially been applied in the
  context of the World Wide Web.
• Web pages are personalized based on the
  interests of an individual. Personalization
  implies that the changes are based on implicit
  data, such as items purchased or pages viewed.
  The term customization is used instead when the
  site only uses explicit data such as ratings or
  preferences.
• Wikipedia

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Why personalization of web sources?

• In todays world of information overload, many
  users rely on personalization and similar
  technologies as a way to filter and organize the
  data most important to them.
• my personalization trend will increase as the
  next generation moves into higher education and
  the workplace and Web users become more
  sophisticated
• User studies indicate researchers spend less time
  searching. Session times go down but number of
  articles requested goes up

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Study results on personalization access to
scholarly articles and services

• Some conclusions from a qualitative user
  evaluation study
• Personalization was found to be associated with
  efficiency optimization, compared to traditional
  searching
• Functionality, e.g.,, 'search alerts', was
  emphasized as being a critical success factor
• The ability to choose what content and services
  to access, was regarded a potentially useful
  method to reduce information overload.
• Trust was found to be a critical factor both in
  connection to profile based and behavior based
  personalization.
• From My e-journal - exploring the usefulness of
  personalized access to scholarly articles and
  services, Jette Hyldegaard and Piet Seiden
  Department of Information Studies Royal School
  of Library and Information Science, Copenhagen,
  Denmark

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Why did Elsevier introduce personalization
features for the online solutions ?

• Request and need from users to make the research
  process faster and more efficient
• Get people to the content they are looking for in
  less clicks and thus less time
• Less time searching ? faster research output
  ?more research output ? higher chances for
  institutional funding

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Examples of personalization features

• Personalized alerts
• Search Alert
• I want to be alerted as soon when new research
  is available online connected to my personal
  search query
• Citation Alert
• Send me an email when my article is cited by
  somebody else in another research article
• Topic Alert
• Alert when new research comes out in my area of
  interest
• Volume / Issue Alerts
• I want to be alerted when the next issue of the
  Lancet is available online
• Recent actions
• I remember I read this interesting article
  online two weeks ago but don't remember how I got
  to this article or in which journal it was
  published
• Most Recent searches
• Most Recent full text articles visited
• Most Recent journals of books used
• Favorite Journals Books Lists
• (on your own ScienceDirect homepage)

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User cases prove increase research efficiency due
to personalization features

• by using personalization features like alerts and
  recent actions users arrive at the content they
  are looking for 50 - 75 faster than those who
  dont
• Users that set up personalized alerts use almost
  twice as much research data on the platform then
  people coming in from others sources
• ScienceDirect and Scopus usage reporting

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User feedback on personalization features

• I obtain regularly information regarding topics
  I am interested in without wasting time.
• (Senior Researcher, Engineering Technology,
  Slovenia)
• Email alerts are very impressive for me, because
  I have new information sooner than they published
  in print form.
• (Researcher, Materials Science, Czech Republic)
• it is great that it sends me emails when my own
  journal articles have been cited.
• (Researcher, Social Science, New Zealand)
• Is good because you dont have to make a search
  just to see if something new comes out in a
  particular subject. I have set an alert, but
  since then I think no new article has been
  released. But gives me confidence that as soon as
  it will be released I will have it in my
  mailbox.
• (Student, Medicine, UK)
• ScienceDirect and Scopus annual Benchmark Study
  2007

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How to personalize ScienceDirect and Scopus?

• Easy 2 step process
• On the www.sciencedirect.com or www.Scopus.com
  homepage click on not registered in Top right
  corner and create a username and password
• In my settings / my profile in the navigation
  bar you can amend all your personal preferences
• If the remember me box is ticked on the
  registration part of the homepage it will open up
  with your personal homepage every time you go to
  sciencedirect from that computer. If you dont
  work from the same computer all the time simply
  enter your Username and password.

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Questions?

• More information on personalization on
• ScienceDirect
• http//www.info.sciencedirect.com/using/personaliz
  ation/set_preferences/
• Scopus
• http//www.info.scopus.com/setup/promo/usertools/
• For registration
• www.scopus.com
• www.sciencedirect.com