The Future Age Trends impacting an Ageing Community

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The Future Age Trends impacting
an Ageing Community
Retirement Village Association WA
10th August 2007 2007 WA Regional
Conference Perth
W Australia Keynote

• Annimac Anni Macbeth
• Futurist Trend
  Forecaster
• 
  www.annimac.com.au

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(No Transcript)
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Future speed of change

• 1 Change we have in 1 day
• Grandfather had in 1 year

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Future speed of change

• 2 Differing rates
• Younger means faster

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Im never having kids. I hear they take
nine months to download.
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Future trends for RV

• Current issues impacting RV industry
• Future megatrends
• Key drivers
• Implications for thriving

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• Current trends issues
• Government policies - privatising
• land shortage
• land cost
• destabilised money market
• large vs small operators

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• Current trend issues
• range of facilities
• underskilled management
• enviro friendliness
• hi tech
• diversification of consumers

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Megatrends W A

• Climate change is here
• Peak oil has happened
• Boom without bust
• Perth now global city
• Technology

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Megatrends W A

• 1. Climate change is here
• WA climate highly vulnerable
• Tropics moving south
• Desert moving west
• All rainfall temp changing
• 2 temp rise 1 metre ocean rise

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Megatrends W A

• 2. Peak Oil has happened
• The Big Rollover
• Demand gt Supply
• global OG industry 2005 said
• happen in 2007 2012
• Feb 2007 industry said Now !

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Megatrends W A

• 3. Boom without bust
• Rources driven boom
• Austs strongest economy
• Austs most stable economy
• Australia globally robust
• continue 20 years - a generation

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Megatrends W A

• 4. Perth Global city
• GC international vs domestic trade
• real estate immediate indicator
• reduced domestic fluctuations
• increasing migration pressure
• changing socio demographics

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Megatrends W A

• 5. Technology
• driving all change
• 70 jobs in 2020 not exist now
• 80 technology not imagined yet
• Under 20s

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Likely RV jobs in next 15 years ? !

• Biotech Homes Consultant
• Director of Emerging Thought
• Generational Values Translator
• Hacker Relations Manager
• Holistic Lifestyle Coach
• Holographic Display Modeller
• Home Mood Enhancement Adviser
• Nano Technology Info Officer
• Online Client Life Consultant

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Future Receptionist ? Display RV
guide ?
Japanese Robanoid 2006
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Key drivers of trends

• Technology
• Economy
• Consumers
• Socio demographics
• Generational attitudes values

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Key drivers of trends

• Technology
• Economy
• Consumers
• Socio demographics
• Generational attitudes values

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Key drivers of trends

• Technology
• Economy
• Consumers
• Socio demographics
• Generational attitudes values

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Key drivers of trends

• Technology
• Economy
• Consumers
• Socio demographics
• Generational attitudes values

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Key drivers of trends

• Consumers
• Socio demographics diversities
• Boomer power
• Boomer wealth
• Boomer sophistication
• Migrants - lifestyles
• Family repatterning

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Key drivers of trends

• Consumers
• Generational attitudes values
• Elders 60 existing RV residents
  conservative
• family ties safety health
  conscious

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Baby Boomers

100 for speeding 250 for misleading the
public
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Key drivers of trends

• Consumers
• Generational attitudes values
• Boomers 45-60 new RV residents
• individualism varied lifestyles
  SKI demanding options
  struggling pensioners confused

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Gen X Lifestyle Dog
What ! No lemon wedge ?
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Key drivers of trends

• Consumers
• Generational attitudes values
• Gen X 30-45 wheeler dealers
  materialistic unfamily no ties
• Gen Y DotComs 20s immediacy mobile
  secure driving
  change

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Ferals to 15
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Implications for RV Thrival

• Speed of change - exponential
• expect greater change
• question assumptions
• listen to consumers
• global perspective
• shift from economic rationalism
• environmental / cultural sustainability

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Implications for RV Thrival

• Consumer Power
• increasing influence - on govt biz
• less trust of Big Boys - Ec Rats
• greater individualism
• lifestyles
• multicultural
• relationships
• greater demands expectations
• greater generational differences
• learn culture of generations

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Implications for RV Thrival

• Facilities
• consumer demands increasing
• diversity options ranges increasing
• greater partnership with residents
• location
• scale
• design
• financial markets diverging
• pensions, superannuation, savings variable
• cost of borrowings unstable
• general economic climate good
• Ec rats lose consumer support

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Implications for RV Thrival

• Land
• Govt long term planning unreliable
• global city - costs increasing
• perimeter expanding rapidly
• public transport greater importance
• enviro friendly non negotiable
• large not necessarily better
• size of villages
• size of operators
• mixed use desireable

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Implications for RV Thrival

• Management
• relationship vs accounting legal skills
• consumer driven
• consumers demand personal attention
• Walk the Talk
• enviro sustainability
• multicultural sensitivities
• no isms - esp ageism sexism
• technologically up to speed

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Parallel Universes Long term Growth
of RVs ?
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Facing the future in the RV industry

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thank you www.annimac.com.au