Case Western Reserve School of Management

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Mitigate Panic During A Pandemic Ensure
Business Continuity
Case Western Reserve School of Management
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Mitigate Panic During A Pandemic Ensure
Business Continuity
Business Continuity Defined

• Maintaining Essential Business Services for the
  Customer
• Minimizing Downtime
• Mitigating Losses (Personnel, Property,
  Customers, Reputation, )
• Practicing Informed Communications
• Planning for the Future Event

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Mitigating Panic During A Pandemic Ensure
Business Continuity
Focus Driven Business Continuity
People-CentricBanking, etc.
Product-CentricManufacturing, etc.
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Mitigating Panic During A Pandemic Ensure
Business Continuity
Emergencies, Disasters and Pandemics

• Emergencies
• Generally local in nature ( chemical spill,
  boiler explosion)
• May or may not include personal injury or
  death
• Communication available outside of emergency
  area
• Support infrastructure remains in place
• Short term time line

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Mitigating Panic During A Pandemic Ensure
Business Continuity
Emergencies, Disasters and Pandemics

• Disasters
• Regionalized occurrence (floods, earthquakes,
  tsunami)
• High potential for loss of life and property
  damage
• Loss of communication systems
• Loss of support infrastructure
• Extended duration of impact on business

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Mitigating Panic During A Pandemic Ensure
Business Continuity
Pandemic

• Exceptionally widespread disease outbreak
• Impacts major population on national or
  world-wide basis
• Wholesale closing of businesses, schools,
  community activities
• Flu outbreaks, plague, AIDS, malaria
• Serious threat to human health

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Mitigating Panic During A Pandemic Ensure
Business Continuity
911 Twin Towers, Hurricane Katrina, Regional
Forest Fires

• Statistics on Business Failures Post Incident
• 70 failure rate after major data loss,
  immediately
• 90 failure rate after major data loss within 2
  years
• 30 failure rate after a major fire
• 25 loss of daily revenue in the first 6 days
  after disaster

www.continuitycentral.com
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Mitigating Panic During A Pandemic Ensure
Business Continuity
Why the extreme failure rates of well established
businesses?
1993 IBM research shows80 of businesses
suffering a major computer disaster failed Those
businesses without a Disaster Recovery Plan
(DRP) 2004 study showed that 20 of companies
will experience fire, flood, power failure,
terrorism or hardware/software disasterAND 80
failure in just over 12 months 43 never
re-open 93 experiencing major data loss fail
within 5 years
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Mitigating Panic During A Pandemic Ensure
Business Continuity
Plan versus No Plan The case for the DRP to
maintain Business Continuity
Having a PLAN results in a response Having NO
PLAN results in a reaction
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Mitigating Panic During A Pandemic Ensure
Business Continuity
Assembling the Disaster Recovery Planning
Teamthe DRP Team
Membershipselected few, specific skills,
outsource Motivationtime, interest,
availability long term Mobilization ...when to
meet, alternate sites, back-fills Moneydiscretio
nary funds for equipment, training,
contractors Meansauthority to act, to make
decisions Managementcommand control
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Mitigating Panic During A Pandemic Ensure
Business Continuity
Facility Manager Rolein time of CrisisLeader

• KNOWS
• the business
• the departments
• local suppliers
• local authorities
• logical decision maker role

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Mitigating Panic During A Pandemic Ensure
Business Continuity
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