Statewide Sports Initiative

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Statewide Sports Initiative
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What are we talking about?

• Sports versus Sports Marketing
• Whats the point? Whats the goal?
• Room nights
• How do you get started?
• Identify strengths and partners
• Inventory your venues
• Determine your need periods or available dates
• Hotel partners

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• Bidding on events
• Who should respond?
• Bid fees
• Creating events
• Control, cost effective
• Lots of work
• Common Terms
• Event Rights Holder
• NGB, LOC, USOC, NASC

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What is Sports Virginia?

• Sports Virginia is a new statewide collaboration
  of professionals from local convention and
  visitor bureaus, sports commissions, parks and
  recreation offices and facilities.

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Key Components

• Partners
• Logo
• Cooperative Advertising
• Portrait of Passion
• TEAMS Travel, Events and Management in Sports
• Tradeshow display
• Logo wear
• Client event
• Website SportsVirginia.org

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SportsVirginia.org
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Website Features

• Venues searchable by region of state
• Venues searchable by sport type
• Whats New highlighting new facilities
• List of top events hosted in Virginia
• Local sports marketing contact information
• Interactive Map
• Advertising opportunity Feature on home page

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Sample listing
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Sports Marketing Recap

• Partner with VTC and leverage limited resources
• Partner with VTC at the TEAMS Conference
• Cooperative trade Advertising Media
  opportunities
• Advertise on www.SportsVirginia.org
• Free venue listing on www.SportsVirginia.org
• Get on list for Leads
• Register to receive the monthly Dashboard!