Knowledge

1
Knowledge Practice Exchange

• Produced by the
• National Knowledge Intellectual Property
  Management Taskforce
• In Association with
• Information Technology Association of America
• and
• Morrison Foerster

2
January 26 Overview

• Continuation of the discussion with Steve Durant
  Seth Brown about how a new industry has sprung
  up wherein companies that neither produce IP,
  products or services have acquired critical
  technology in the form of Intellectual Property
  and begun to invite infringers to license
  their IP or face the threat of a willful
  infringement lawsuit.
• Willful infringement of course means treble
  damages.
• So the corporate target must get an expensive
  legal opinion or settle early OR get a legal
  opinion and litigate.

3
Purpose of the Exchange

• The purpose of the Exchange is to
• Create a safe place to discuss issues among your
  peers.
• Build better ideas and creative concepts by
  bouncing those ideas off one another.
• Share successes and failures that will help your
  colleagues be more successful within your own
  companies.
• Identify issues that need to be researched and/or
  developed.

4
Protocols!

• This format is designed to enable you to discuss
  those things that concern you with real people
  who are, have or will be facing the same kinds of
  problems.
• Every one is an expert here because each one has
  a unique set of experiences and situations that
  must be considered.
• There are only 3 protocols
• Be courteous considerate
• Offer suggestions rather than the expert
  opinion
• Interject humor so we can all enjoy the time
  together

5
A Roundtable Discussion

• Dr. Kim Clary, Director of IP, Targen Genetics
  Corp.
• Tim Worrall, Associate, Morrison Foerster, LLP
• Bob Shearer, CEO, Center for Advanced
  Technologies, Producer Moderator
• Eerik Kreek, Director of Software, ITAA,
  Associate Producer and Announcer
• Bitsy Thomas, Director IC Programs, Taskforce,
  Producer

6
Todays Focus Invitations to License

• IP is becoming a new focal point in business
  strategy. How you engage your colleagues in other
  departments commonly determines the effectiveness
  and efficiency with which you can help them
  become knowledgeable and effective in the
  creation, protection and extraction of value in
  your company.
• One of the more salient issues now emerging are
  how to deal with the new growing industry of
  Stick Licensing so that you and your company
  may develop better strategies to deal with this
  growing concern.
• Please be advised that nothing said on this web
  cast is
• or should be construed as legal counsel.

7
Discussion Items

• Whats the big deal? Thats why we have
  patents to protect our creative and innovative
  process.
• Why should we care whether or not the patent
  falls into the hands of a entity whose sole
  business is extracting value from that patent.
  Wouldnt a good licensing operation anywhere be
  doing the same thing?
• We used the word extortion in a tongue in
  cheek reference in the title, but would we want
  to stop this practice would we want a different
  set of protocols new laws?

8
Questions Answers

• Eerik Kreek will provide instruction verbally and
  field your call.
• Others who want to answer will be able to make
  their comments as well at Eriks prompt.

9
Summary

• A Summary report or CD of this web cast may
  be obtained by contacting Bob Shearer
  bshearer_at_km-iptask.org
• or
• Eerik Kreek ekreek_at_itaa.org

10
E-Mail Question for Dec email responses to
bshearer_at_km-iptask.org

• Would your company be interested in participating
  in a study to define the impact of nuisance
  infringement letters and law suits on business
  activity and economic growth during the next 4
  months?
• If yes, please send an e mail to
  bshearer_at_km-iptask.org with your contact
  information

11
Taskforce Plan

• 3 Steps to Define the Problem Take Action.
• Convene a Roundtable discussion to provide the
  scope and design for a survey of corporations
  regarding this new industry/tactic. (Early March)
• 2. Conduct a survey of corporations under the
  aegis of the Taskforce ITAA. (April)
• 3. Convene a summit where the report is discussed
  and action steps are explored and developed.
  (May)