Advanced Technology for the Senior Economic Development Professional

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Advanced Technology for the Senior Economic
Development Professional

• Monday, October 6, 2003
• Dean F. Whittaker, CEcD
• Mark J. James, CEcD

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The Impact of Technology on ED

• Why-
• Speed
• Efficiency
• Differentiation

• How
• What

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Hardware

• Flat Panels
• CPUs
• Memory Sticks
• DVD/CD- RW

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Hardware

• Wireless Mouse
• Scanners
• Digital Cameras
• Web Cams

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Hardware
http//www.cardscan.com
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Software
For Palms! (www.adobe.com)

• Word processing
• PDFs
• File Sharing
• Publishing to the Web
• Spreadsheets
• Databases

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Cool Tools

• Customize Your keyboard- dev-labs.com/kr 15
• Recapture Hard Drive Space
• Atomic Clock Sync-worldtimeserver.com
• Put all Passwords in one place- Yodlee.com

• Passkey 32
• Megaconverter.com
• GoToMyPC.com
• TheTrip.com
• Whatis.com

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e-mail-

• Types-
• Outlook, Yahoo
• Hotmail, Hushmail, Ziplip
• AOL
• Use
• Netiquette-
• http//www.albion.com

Get email on the road with www.mail2web.com

Post date your email EmailAlibi.com
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Take the Netiquette quiz!
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Screen Capture

• Presentations
• Insertion in Documents
• Grabbing Graphics

http//www.softwarelabs.com
PC World Best Buy- Print Screen
Deluxe www.americansys.com
http//screencapture.com
Conversions Plus From DataViz (69)
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Network Economy

• Connected
• Speed is King
• Post DotComs- a new profit model
• Compatibility/Standards (wireless application
  protocol (WAP)
• Bluetooth
• 802.11B
• Wire, wire, whose got the wire- wireless town
  squares?

http//www.w3.org/ Standards Organization
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Broadband

• Wireless
• Networks
• VPNs
• Convergence

• Streaming Video
• Application in Web Sites
• Distance Leaning
• Prospect Servicing (?)

i-OP.com Streaming Video- http//www.streamingmedi
a.com/ Sample- http//www.cnn.com
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Visual Pulse
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Internet Applications

• How big is the Pipe going to get
• Streaming Video
• IM- not just for our kids anymore!
• Web Conferencing
• Centra
• Placeware
• WebEx
• Integration Among Devices

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BLOGS

• Simple web publishing and posting service
• Useful for work with prospects, members, allies
• Some good sites are
• Blogger.com- www.ed-futures.blogspot.com
• Bigblogtool.com
• Greymatter.com

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911??
PDA Built In
Fast Internet!!
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Getting Wired

• Communitys Access to Broadband
• Cable
• DSL
• Wireless
• Fiber, Copper, RF
• The ED Office
• Web Sites- server issues, backbone
• Wired on the road

(ID whats available in a community) www.getspeed.
com
Get email on the road with www.mail2web.com
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Privacy/Security

• Privacy
• Windows XP registration/system updates
• Cyber tracking
• Magic Lantern
• Security
• Data
• Personal information
• Bill of Rights

The Cloak Anonimyzer IDZAP
http//www.epic.org/ Prominent Privacy Advocates
http//rr.sans.org/start/free.php (takes you step
by step through how to Protect your PC)
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Spyware
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Adware
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XCleaner by Xblock.com
Really cool!!!
Spybot- http//www.pcworld.com/downloads/file_desc
ription/0,fid,22262,00.asp
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Tell me Stevens, what are your plans now that
youre obsolete?
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Email Tracker
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Visual Route
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Geographic Information Systems

• Mapping
• Self directed
• Tours
• Examples
• GIS Planning
• Tiger Files

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Gadgets and Gizmos

• Lets take a closer look at Net meeting and
  Centra..

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Charge your cell phone from your laptop!
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Collaboration

• Teamware
• eRoom- http//www.documentum.com/solutions/collabo
  ration/collaboration_tour.html
• Teamware- http//www.teamware.com/
• Suretrack- http//www.primavera.com/products/sure.
  html

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Communicationi-OP.com

• Virtual interviews over the Internet
• Multi-pathed, skip questions
• Constructed visually
• Real time data reports
• 60 response rates
• Dialogue strategy
• Can launch email auto responders, video, web
  sites, etc.

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Patriot Act

• Sneak and Peak
• No Warrants
• Hold Indefinitely
• More or less Free?

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Self Directed

• Finalist

Dennis Donovan- by 2005, ED professionals will
be involved in only the last 20 of the process!!
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Should all our information be placed on our web
sites?
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http//www.siliconbay.org/
Excel Tables
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What Makes a Good Web Site

• Content
• Structure and Navigation
• Visual Design

• Functionality
• Interactivity
• Overall Experience

http//www.webbyawards.com/judging/criteria.html
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Evaluating Your Web Site

• Http//netmechanic.com
• http//watson.addy.com/
• Http//www.websitesthatsuck.com
• Http//www.wilsonweb.com
• Http//www.agency.com

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Web Site Traffic Analysis
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Search Engine Optimization

• Bizresearch.com
• Beyond meta tags-
• Keyword purchases
• Matching content to keywords
• Extensive log file analysis
• Can be useful in lead generation
• Costs range from 1,200-50,000/annually

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Search Engine Optimization

• Separate URLs for every page.
• Separate title and description for every page.
• Be aware of relevance crawling.
• Look for keywords throughout the site.
• See handout.

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Search Engines

• New ones to try-
• Vivisimo
• WiseNut
• Teoma

MSN is only one Which still looks At Meta tags
Google
Alta Vista
Ask Jeeves
Yahoo!!
Dogpyle
http//school.discovery.com/schrockguide/mystery/m
ystery1.html
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Search Engine Budget
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Future Watch

• Times compressed. Geographys Irrelevant.
• Speed is THE thing.

• Whats this mean for ED?

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Summary

• Smaller, Smarter, etc.
• Whos watch the watchers?
• Web Stuff
• More Web Stuff
• And still more Web Stuff
• Techno Trash

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Who to blame
Mark J. James, CEcD ED Solutions, Inc. 9433
Traceyton Dr. Dublin, OH  43017 614.792.9102 614.5
78.6702 Cell 413.383.6943 e-fax mark.james_at_solutio
nsED.com www.solutionsED.com
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Where to send the money

• Dean F. Whittaker
• President
• Whittaker Associates, Inc.
• 44 E. 8th Street, Suite 420
• Holland, MI 49423
• 616-396-4500
• dean.whittaker_at_whittakerassociates.com
• www.whittakerassociates.com