Best Connected Software from Ireland Enterprise Irelands strategy for the development of the indigen

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Best Connected Software from IrelandEnterprise
Irelands strategy for the development of the
indigenous software industry 2009 -2013

• Jim Cuddy
• Software and Public Procurement division

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Opportunities - Worldwide IT Market 2008 -
1.44Trillion

• Average Annual Growth 2001-08 5-7
• February 2009 0.5
• Forecast slow recovery to 2012 6.0
• Source IDC February 2009
• SaaS growth 2009 (enterprise application
  mkts) 21
• Forecast CAGR 2008-2013 20
• Source Gartner May 2009

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The New Software Economy

• Software Industry Global Market Drivers
• New Market Driven Business Models
• Changes to the Software Value Chain
• Driven by new emerging technologies
• Highly challenging economic environment

Global Market Drivers gt New Software Economy
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• NSE - New Market Driven Business Models
• Pay Per Use
• Software moving from Capital to Current spend
  pay per use!
• Software as a Service - Flexibility supplier
  choice
• Strong focus on ROI
• Vendors to become service providers
• or partner with hosted service providers
• Charge by some measure of "consumption
• Changed model for product development, release,
  support
• Implications for funding, valuations etc
• Established vendors changing the way they do
  business
• New market entrants with innovative business
  models

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NSE - Networked Value Chain
From a conventional Porter schema - to a
linked model with components supplied from a
variety of sources
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• NSE - Changes to the software value chain
• Response to the challenge of Globalisation
• Independence of location provided by the
  Internet,
• 24/7 operation irrespective of time zone
• Increased focus on emerging markets
• Importance of Partnership
• Electronic Delivery

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• NSE - Driven by new emerging technologies
• Cloud Computing
• Transfer Traditional IT Services to the Cloud
• Scope for the creation of substantial new
  businesses
• Software as a Service (SaaS)
• Existing Companies developing complementary
  business
• New innovative entrants
• Web 2.0
• Internet Applications
• Blogs, Wikis, Social Networks, Mashups,
  Podcasting,
• Widgets, RSS
• Service Oriented Architecture

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Enterprise Irelands Strategy for the development
of the indigenous software industry 2009
2013 Vision Statement
By 2013, Ireland will be internationally
recognised as having a "best connected" New
Software Economy successfully delivering
innovative solutions on a global scale
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Growing an Industry of Scale in Ireland - Three
Pillars
The New Software Economy - Utilise market trend
toward New Business Models and the adoption of
emerging technologies
Focus on Clusters - Build on existing cluster,
identify and develop new areas of opportunity

Best Connected Networks Capitalise on the
Networked value chain to leverage assets in
MNCs, Diaspora, Academia, Industry Bodies etc
to create virtual scale and address global
markets
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Pillar 1 - New Software Economy
New Business Models
Skills
Route to Market
Funding
Emerging Technology
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• Pillar 1 New Software Economy
• SaaS Transition Programme
• Internet Acceleration Programme with IIA
• Specific Management Development Initiatives
• Product Management Pilot Master class - May
  2009
• Routes to Markets
• Partnerships programme
• Funding
• London international VC forum
• Technology Awareness Events
• Cloud Computing, Technology Roadmaps

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Pillar 2 Focus on Clusters
Key Established Clusters operating in
significant established markets
Finance (237M) eLearning (218M) Telecom (210M)
Growing clusters operate in attractive market
sectors
Public sector (117 M) Travel and Aviation
(30M) Security (14 M)
Potential emerging and new opportunity areas at
an earlier stage of cluster development.
Web 2.0 Healthcare Mobility Customer-centric
Stimulate and support cluster activity among
companies within sectors
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Pillar 2 Focus on Clusters

• Market based activities
• Missions, Events, Trade Fairs
• Collaborative marketing
• Branding
• Networking
• CEO Forums
• Technology focussed
• Industry Led RD agendas
• Telecommunications Standards Initiative

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Pillar 3 Best Connected Software from Ireland
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Pillar 3 Best Connected - Leveraging Connections

• Technologies Global IP Academia
• Skills Academia MNCs
• Market Access Diaspora MNCs
• Funding VC, MNCs, Private Investor Networks
  Diaspora
• Best Practice MNCs Global Academia

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The Scale of the Opportunity

• The potential to double the size of the SW
  sector- to over 2.5bn by 2013
• Developing an increased cohort of companies of
  scale
• Ensuring a strong flow of innovative start up
  companies
• Position Ireland as a key player in this New
  Software Economy globally