How network theory is different from other perspectives Wasserman

1
?How network theory is different from other
perspectives?-Wasserman Faust-
Granovetter(1985)

• What are major concepts in network study?
• Wasserman Faust
• Granovetter(1973)

2
How Different is Social Network from Others?

• Wasserman Faust ch.1
• Network analysis is distinctive in terms of
  assumption, unit of analysis, focus and goal.
• Comparison with regression model

3
Regression VS. Social Network

4
Granovetter, Economic action Social Structure

• Critique on the conception of human actions
• Undersocialized conception (Economics) Hawthorne
  Experiment
• Oversocialized conception (Sociology)
• Actions are embeded in social context and
  relations.
• Institutionalism vs. social relations(embededness)
  
• The problem of trust and malfeasance arrangement
  of institution vs. reputation through social
  relations
• The problem of markets and hierarchies social
  network in the business world(social relations
  among business elites) Williamson overestimates
  the hierarchal power(Daltons study)

5
What are Major Concepts?

• Wasserman Faust
• Actors, Relational ties, Dyad and Triad, Group
  and Subgroup, and Social network
• Exploratory Study of Social Network
• - Granovetters the Strength of Weak Ties

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Weak ties as a bridge
All bridges are weak ties not strong ones. -
From the logic of forbidden triad
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The Strength of Weak Ties

• The significance of weak ties
• - In egocentric network In the job seeking
  study, job changers gain crucial information from
  the weak ties.
• At the community level why some communities fail
  to be organized for common goals?
• The case of West End in Boston West End
  failed because community partitioned in cliques
  so that each person did not have many weak ties
  as a local bridge.
• - Roles of weak ties weak ties are more likely
  to link members to different groups while strong
  ties tend to be concentrate in particular groups.

8
Synthesis

• Social network analysis has its own distinctions
• Social network links micro interactions and macro
  structure
• Through network analysis, social scientists
  might study what other perspectives missed

9
Discussion

• Social Network as a Theory or Methodology?
• Impact on Actors Behavior How can individual
  manipulate the social structure?
• Provide examples.