An Introduction to events

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An Introduction to events

• mr. steven melzer

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Generic benefits

• Those which distinguish events from permanent
  attractions. Such benefits are likely to be
  expected by a visitor regardless of the tangible
  event. Generic benefits of an event fit into
  the following categories.
• THE SPECTACLE
• RITUAL
• GAMES
• SENSE OF BELONGING
• AUTHENTICITY

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Defining types of events

• Events Sectors

• Events are a unique form of tourist attraction,
  ranging in scale from mega-events such as the
  Olympics and Soccer World Cup, through community
  festivals to recreational events at parks.

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Event sectors

• Recreational event segment

• Sports event sector

• Amusement Events
• Recreational Sport and Games

• Professional
• Amateur

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Business and trade event segment

• Fairs, markets, sales
• Trade Shows
• Expositions
• Meetings
• Publicity Events
• Fundraiser Events
• Incentive Events

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Political event segment

• Inaugurations
• Investitures
• VIP Visits
• Raffles

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Event sectors continued

• Cultural events

• ARTS Entertainment event segment

• Concerts
• Award Ceremonies
• Various Performances

• Festivals
• Carnivals
• Religious Pageants
• Parades
• Heritage Commemorations

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EVENTS SECTORS continued

• Private event segment

• Educational event segment

• Personal
• Anniversaries
• Family Holidays
• Rites of Passage
• Social
• Parties
• Galas
• Reunions

• Seminars
• Workshops
• Clinics
• Congresses

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EVENTS ARE A UNIQUE FORM OF TOURIST ATTRACTIONS,
RANGING SCALE FROM MEGA EVENTS SUCH AS THE
OLYMPICS AND WORLD CUP SOCCER, THROUGHT COMMUNITY
FESTIVALS TO RECREATIONAL EVENTS AT PARKS
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A DEFINITIONAL FRAMEWORK

• EVENTS ARE TEMPORARY OCCURENCES, EITHER PLANNED
  OR UNPLANNED, WITH A FINITE LENGTH OF TIME
• PLANNED EVENTS HAVE A LENGTH OF TIME THAT IS
  USUALLY FIXED AND PUBLICIZED
• SPECIAL EVENTS CAN BE DESCRIBED AS ONE-OFF OR
  INFREQUENTLY OCRRUING OCCASSIONS OUTSIDE OF THE
  NORMAL PROGRAM.

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CORE ATTRIBUTES OF SPECIAL EVENTS

• -Being out of the ordinary
• -Having a significant economic impact
• -Attracting media attention
• -Raising awareness of a region or enhancing its
  image or profile
• -Being one-off or infrequent occerrences
• -Being of limited duration
• -Offering a social experience
• -Attracting tourists or tourism development

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• Major Events are large scale (usually national or
  international) special events which are high in
  status or prestige and which attract large crowds
  and media attention
• Hallmark Events can be referred to as those
  events that mark an important historical
  anniversary

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Attributes of hallmark events

• Are large in scale
• Can be held on an international or national scale
• Are tied to a specific place
• Attract funds to the region
• Attract large crowds
• Are of infrequent occurrence
• Incorporate festivals or other events
• Incur large costs
• Involve prestige and status
• Involve tradition

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• Mega Events can attract very large numbers of
  event visitors or have a large cost or
  psychological effect.
• Cultural Events. The most common form of
  celebrating this type of events Is through a
  festival. Festivals are mostly traditional with
  long histories.
• Business or Trade Events. Fairs have a long
  tradition as periodic exhibitions and markets.
• The term Exposition or Expo is also applied to
  trade and consumer shows which fall into two
  types TRADE SHOWS CONSUMER SHOWS

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Meeting and educational events

• Term applicable to a group of people assembled
  for any purpose, usually refers to a small
  business private event
• Retreat describes a meeting that gets people away
  from their normal environment.
• Seminar, Clinic, or Workshop are terms used for
  meetings focused on education.
• Conclave is a very private or secret meeting

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Sports events

• Deals with organized and competitive occurences
• Meets describes a sports event or meeting that
  is organized for the purpose of competition
• Championships are meets within leagues to
  select winning team they can be athlete focused,
  designed to select the best performer from
  members in a sport.
• Tournament describes a meet organized to select
  a winner from teams or participating players.

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ART EVENT CATEGORIES

• Participatory
• Where there is no separation of audience and
  performers
• Performing
• Usually involving performers in front of
  audiences (drama/dance/music)
• Visual
• Painting, sculpture, and handcraft

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MAJOR TRENDS

• Based on our discussions and exploring on the
  internet find one trend for each of the major
  trends in events.
• Sponsorship Special Event Venues Legal Issues
  
• (hint google search trends in sponsorship)

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Forces that impact events

• Economic Forces
• Discretionary Time
• Population and Demographic Interests
• Urban Conditions
• Political Forces
• Technological Forces
• Values
• Cultural Diversity