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CULTURE

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Title: CULTURE


1
CULTURE
2
CULTURAL DIVERSITY
  • When studying culture the science of sociology
    focuses on a number of variables
  • Language, art, ceremonies, rituals, religion,
    rules of behavior, social organization, food, and
    work to name a few

3
The Meaning of Culture
  • Culture consists of all the shared products of
    human groups and include both physical objects as
    well as beliefs, values, and behaviors.
  • Each human group (ex Americans) have their own
    distinct culture

4
The Meaning of Culture
  • Before we go any farther consider the difference
  • 1. A society is a group of interdependent people
    who have organized themselves so that they all
    use and share a common culture and sense of
    unity. (PEOPLE)
  • 2. Culture are the uniform constructs of material
    and nonmaterial products that they share.
  • (THINGS)

5
Culture
  • All of the physical objects the are created and
    used by a group constitute their material
    culture.
  • In the U.S. for example there are
  • Automobiles, computers, clothing, jewelry, TVs,
    etc.

6
Culture
  • Abstract creations by a society form a category
    called nonmaterial culture (intangible concepts
    and ideas created by a society)
  • Examples in the U.S. include
  • family patterns, ideas, language, work
    practices, educational practices,
  • etc.

7
Culture
  • Culture shock Oh my goodness what is wrong with
    these people.

No AC!
NO AC!
8
  • There Is No Natural Way Of Life For Human Beings!

9
Components of Culture
  • Though differences can be found within cultures,
    most cultures share a common components they are
  • Technology physical objects and the rules for
    using them.
  • In the U.S. the automobile and the laws needed
    to drive one.
  • A computer and skills to use it.

10
Components of Culture
  • Symbols any word, gesture, image, sound,
    physical object, event, or element of the natural
    world that represents something else and has a
    shared meaning attached to it.
  • In the U.S. hello, the middle finger,
    waving, a flag, stop sign, a badge, a tie, a
    baseball hat, etc.

11
Components of Culture
  • Language organization of written and spoken
    symbols into a standardized system. When
    organized by rules of grammar words (abstract)
    can symbolize anything.
  • Imagine your life in a society where you do
    not speak the language.

12
Sapir-Whorf Thesis
  • Language shapes the world we see.
  • Therefore can we appreciate or understand
    objects, situations, occurrences etc., that our
    language does not identify as existing?
  • Consider
  • The language of certain Nomadic Arab tribes has
    dozens of words for sand.
  • What do you see?

13
Traditional Inuit languages have nearly a hundred
words for ice and sea ice.
14
Components of Culture
  • Values shared beliefs about what is good or bad,
    right or wrong, desirable or undesirable.
  • Values effect many things the character of a
    groups people, material/nonmaterial culture, how
    young will be raised, etc.
  • Beliefs commonly held ideas or premise as to
    what is true and valid.

15
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16
Real Americans
17
American Value System
  • One must first recognize that studying American
    culture is inherently different from that of any
    other nation.
  • Our diverse society creates a culture that is as
    different as it is uniform.
  • What is often referred to as American culture is
    more or less Traditional American Culture

18
Traditional American Values
  • Though not complete and easily disputable most
    sociologists studying American society would
    agree that U.S. culture contains most of the
    following values.
  • Personal Achievement supported by long held
    values such as individualism and competition.
    Evident in regards to the amassing of wealth and
    power. Manifest factorsgt high-paying/high-power
    jobs leading to material gains and status.

19
Traditional American Values
  • 2. Individualism individual effort personal
    achievement. Success and all of its attachments
    can only come with hard work and initiative. By
    and large individual effort was the cornerstone
    of American entrepreneurial ship or the saying
    Pulling yourself up by the bootstraps. Downside
    is that if one does not succeed they in some
    manner are to blame. Social services v. limited
    govt intervention

20
Traditional American Values
  • Work Generally speaking Americans value ideals
    such as discipline, dedication, and hard work and
    attach them as signs of virtue. For this reason
    work is highly regarded irregardless of rewards.
  • Attached to this mindset would be the viewing of
    those who choose not to work as lazy, immoral, or
    lacking.
  • Also consider that we as a culture work more than
    almost any other industrialized nation on the
    planet.

21
Traditional American Values
  • 4. Morality and Humanitarianism The U.S. was
    founded as a religious nation, incorporating a
    strong belief in justice, equality, and charity
    to those less fortunate. Therefore generally
    speaking, morality (right and wrong) factor
    largely in regards to personal and societal
    decisions and actions.

22
Traditional American Values
  • 5. Efficiency and Practicality Americans tend to
    be by nature pragmatists that is we are
    pragmatic. Every issue or challenge has an
    efficient/practical solution to solve it.
    Therefore Americans judge objects or actions as
    useful or not according to their ability to get
    things done. In addition would be the notion that
    what solves a problem easier and with less waste
    is superior throughout.

23
Traditional American Values
  • 6. Progress and Material Comfort American
    society has always relied on technological
    advances and inventions to move us forward.
    Coupled with this belief, would be the position
    that living standards and life in general will
    improve.
  • This progress has usually relied on science and
    technology to make changes.
  • All of this connects with the reliance on and
    high value placed on material comfort.

24
Traditional American Values
  • 6. Equality and Democracy Many Americans feel
    that to have human equality there must be equal
    opportunity and an equal chance of success as
    outlined in the Declaration of Independence as,
    that all men are created equal. Equally as
    important to Americans is the importance placed
    on our form of govt, Democracy. Americans feel
    that they have a right to express their opinions
    and complaints in regards to their representation.

25
Traditional American Values
  • Freedom Particularly close to the hearts of
    Americans are personal freedoms. Religion,
    Speech, Press, Right to Assembly, Right to Arms,
    Secure in our Private Effects and others. We
    place a much higher value on individual
    initiative than the collective best interest.
  • In addition Americans feel that our lifestyles as
    well as business dealings should be free from the
    most basic of government intervention.

26
Traditional American Values
  • 8. Education Americans place a high value on the
    attainment of education. From the completion of
    mandated K-12 schooling to the advancement to
    Higher Education, Americans feel that the path to
    success, achievement, and material comfort is
    through education.

27
Traditional American Values
  • Honesty/Punctuality Americans place great value
    on the noble act of being honest in all ones
    person and business affairs. Those who are not
    are met with disapproval and sometimes shunned or
    stripped of their accolades.
  • Another uniquely American/Anglo concept is that
    of being on time. American culture dictates you
    usually should not be early but never late, and
    if you are call.

28
Traditional American Values
  1. Romantic Love Concepts such as dating, marriage
    based on love, casual sex, and informal relations
    between the sexes in many ways originated in the
    U.S. before spreading to other parts of Western
    culture.
  2. Religious Principles Though observation of a
    specific religion is not given importance, the
    living of ones life by religious ideals is
    important to the majority of Americans.

29
Traditional American Values
  • 12. Patriotism Because of our isolated and
    individualistic society, Americans have always
    gained notoriety in their sense of both
    nationalism and patriotism to the causes and
    interests of their nation.

30
Our Changing Values
  • Though they would not be considered widespread
    and have not endured for a long enough period of
    time, many burgeoning values in the U.S. are
    beginning to take hold and affect how policies
    and opinions are formed.
  • Self-fulfillmentleisure, youthfulness, physical
    fitness, healthy eating, tanning,
    plastic-surgery, etc.gt many sociologists are
    defining this growing trend as narcissism (or
    extreme self-centeredness) and label it as a
    personality disorder or at least detrimental for
    our society and culture.

31
Our Changing Values
  • Environmental Concern Protecting the environment
    even if it means slowing economic growth is
    gaining favor amongst Americans at large. In all
    Americans are realizing Industrial growth must be
    matched with valuing the environment.

32
Components of Culture
  • 6. Norms Shared rules of conduct that tell
    people how to act in specific situations. Keep in
    mind that norms are expectations for how to act
    and not actual behavior. It is against our
    societys norms to steal but many still do it.
  • Norms are however a rather broad category and
    to distinguish between the essential and the
    desirable, sociologists create (2) categories

33
NORMS
  • 6a. Folkways norms that describe socially
    acceptable behavior but do not have great moral
    significance attached to them. They in many ways
    outline how we should act in everyday life.
  • Ex dont spit your gum on a sidewalk, dont cut
    someone in line, be quiet in the movies, dont
    keep people waiting

34
NORMS
  • 6b. Mores norms that have great moral
    significance attached to them. Rules that when
    violated endanger societys well-being and
    stability.
  • Ex embezzlement, murder, cheating on taxes,
    etc.
  • Laws written rules of conduct enacted and
    enforced by a government, to stabilize society in
    terms of mores and to discourage against the
    breaking of less severe folkways

35
How Does Culture Get Itself To work?
  • Social Control
  • Every society develops norms to define its
    culture and society. Therefore, for every society
    to run smoothly, these norms must be enforced.
    Enforcement (arrest, disgrace, embarrassment
    etc,) comes in (2) forms
  • Internalization
  • Sanctions

36
Social Control
  • Overview
  • The enforcing of norms internally or externally
    is called Social Control.
  • The principal means is internalization, when that
    fails, external agencies such as police, courts,
    religion, family, an public opinion step up.
  • Core Concept All of these components must work
    interchangeably. When or if they fail social
    order is jeopardized. When social order is lost
    social stability cannot prevail, and in the end
    no society can survive without a system of social
    control.

37
What Do We REALLY Learn?
  • IDEAL v. REAL Culture
  • Identify a society's cultural components and we
    now know what is important to its people. Yet
  • it does little to predict what people will
    do.

38
We value free enterprise yet 700 Billion?
39
Cultural Variation
  • How are we as a culture similar to these three
    countries?

40
Subcultures
  • Within every culture exists subcultures.
  • Subcultures develop from different age groups,
    genders, ethnicities, geographic areas,
    religions, social-classes, occupations etc.
  • What are some subcultures you belong to?

41
Subcultures
  • Subcultures (e.g. Little Moscow) do not reject
    all of the values and practices of a larger
    society. They however have traits that are not
    shared by the larger society.
  • Most do not threaten the larger society
  • Modern society needs subcultures to perform
    various roles
  • Allow society to be diverse and over time change

42
Countercultures
  • Countercultures (e.g. Anarchists) a sub cultural
    group that rejects the major values, norms, and
    practices or a larger society and replaces them
    with their own. (directly challenging the
    dominant society)

43
Countercultures
  • When a subculture rejects a larger societies
    values, norms, practices and replaces them with
    their own they become a _ _ _ n _ e _ culture.

44
Social Change
  • Key Concept All cultures change over time. Some
    change faster than others depending on their
    complexity and structure, yet in the end either
    in small or large steps change comes.
  • What the is important for sociologists is to
    identify and analyze the Sources of Social
    Change.
  • Lets Look At a Few!

45
Sources of Social Change
  • Values and Beliefs People in any society
    interact and influence each other. With that
    said, it is then usually quite clear how the
    introduction of transformed values and beliefs
    can have far-reaching and noticeable consequences
    on the society as a whole.
  • A. Ideologies are systems of beliefs that
    support the social, moral, religious, political,
    or economic interests held by a group.
  • B. Ideologies often spread through Social
    Movements which are lasting efforts to promote or
    prevent social change.

46
Sources of Social Change
  • Continued..Ideologies and Social movements
  • B. Social Movements Ex. Prohibition, womens
    rights movt, peace movt, gay rights movt,
    civil rights movt, gay marriage movt
  • Using the example of gay marriage, one could
    analyze how the social movt surrounding gay
    marriage could in time change the ideology of the
    larger group (in this case the U.S.)

47
Sources of Social Change
  • Technology the knowledge and tools people use to
    manipulate their environment .
  • Inventions such as automobiles, atomic fission,
    penicillin
  • but also as ideas (such as the assembly line)
  • or as patterns of behavior (religious movements,
    increase in healthy lifestyles)

48
Sources of Social Change
  • Population the change in the size of a
    population may also bring about changes in a
    culture.
  • A rapid increase or an increase of people with
    different traits and values can sponsor and
    change a culture. Ex immigrants to the U.S. and
    their influences
  • Pop. increases and decreases can change culture
    through a number of diff. avenues.
  • 1. Increased demand on services and goods,
    increase or decrease in employment
  • 2. Increase less space (overcrowding), demand
    on schools, transportation, crime rates,
    sickness, traffic etc.
  • 3. Changes in the age of a population

49
Sources of Social Change
  • 4. Diffusion the process of spreading
    traits(ideas, beliefs, material objects) from one
    society to another. (In today's global society
    w/travel and communication almost instant,
    diffusion happens constantly)
  • Material goods are usually accepted easier and
    quicker than values and beliefs.
  • When a culture accepts some traits of another
    (think of political systems)and adapt them to
    suit their needs it is called Reformulation.

50
Sources of Social Change
  • 5.Physical Environment the natural environment
    can provide conditions that encourage or
    discourage cultural change.
  • What foods can or cannot be grown effects culture
    and lifestyle.
  • Natural Disasters (floods, hurricanes, tsunamis)
    cause destruction which can cause change or force
    people to adapt (which causes change)
  • Natural Resources (lack of, or the destruction
    of) examples such as oil shortages, or embargos,
    destruction of forests, polluting of lakes, and
    oceans all have profound effects on culture and
    change

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Sources of Social Change
  • Wars and Conquest not as common, but bring about
    the greatest change in the least amount of time.
  • War causes loss of life and destruction as well
    as the rise/rebuilding of new cities towns.
  • War causes changes in economic conditions as well
    as advancements in technology and medicine that
    transfer over to civilian life.
  • Wars also causes changes in political leadership
    as well as economic policies and rights.

53
Resistance to Change
  • Key Concept Cultural change rarely if never
    happens without opposition. There are always
    those on the personal or societal level who
    reject or resist change. For that reason some
    ideologies slowly or never take hold in a
    specific society.
  • 1. Ethnocentrism Remember! The tendency to view
    ones own culture or group as superior to others.
  • Americans ignoring the culture or laws of a
    foreign country for the reason that they feel
    they are inferior would be an example.

54
Resistance to Change
  • 2. Cultural Lag Some traits change rapidly, but
    on the flipside the transformation of others may
    take a long period of time.
  • -the long summer break observed by most states.
    It was needed in the late 1800s but is obsolete
    in our present-day modern nation
  • -the lagging of some schools to prepare students
    for the advanced technological world because of
    cost and importance
  • -the inability of the government to adequately
    keep up with predators who surf the burgeoning
    and uncharted world of cyber-space

55
Resistance to Change
  • 3. Vested Interests some people because of their
    ideologies or self-interest are resistant to
    change for the reason that it will affect them.
  • -the oil industry has a vested interest to
    exhaust all oil supplies before the modern world
    relies on alternative fuels
  • -land developers have a vested interest to
    dissuade or challenge acts that preserve or
    conserve natural places
  • -many subcultures, special interest groups (the
    elderly in AARP/Firearm Owners w/the NRA) or even
    industries lobby the government to protect their
    personal interests from being infringed upon.

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Ethnocentrism and Cultural relativism
  • Ethnocentrism tendency to view ones own culture
    or group as superior.
  • Pros can help give
  • a society a sense of group
  • Unity.
  • Cons can narrow
  • and stagnate a group
  • to its own harm.

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60
Ethnocentrism
  • How might an ethnocentric mindset label a person
    as ignorant?

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62
Cultural Relativism
  • Cultural Relativism the belief that cultures
    should be judged by their own standards rather
    than by applying the standards of another
    culture.
  • All cultural practices need to be studied or
    looked at from the point of view of the society
    being studied.

63
Cultural Relativism
  • Would it be useful to the American public if they
    were aware of some of the differences between
    Middle Eastern countries and our own and reasons
    behind these differences?

64
Cultural Universals
  • As different as a culture may be from another,
    all cultures/societies created by humans share
    universal traits.
  • Some universal traits include.
  • Body adornment, cooking, forms of greeting,
    funeral ceremonies, housing, medicine, sports,
    family, to name a few

65
Culture and these intelligent life forms we call
humans (sarcasm)
  • Does it put us all in bondage?
  • Is culture something to be grasped and venerated
    as being uniquely human?
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