Model of Consumer Behavior - PowerPoint PPT Presentation
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Title:
Model of Consumer Behavior
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Marketing and Other Stimuli Product Price Place Promotion Economic Technological Political Cultural Buyer s Black Box Characteristics Affecting Consumer Behavior – PowerPoint PPT presentation
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Title: Model of Consumer Behavior
1
Model of Consumer Behavior
Marketing and Other Stimuli
Product Price Place Promotion
Economic Technological Political Cultural
Buyers Black Box
Characteristics Affecting Consumer Behavior
Buyers Decision Process
Buyers Response
Purchase Timing Purchase Amount
Product Choice Brand Choice Dealer Choice
