Building Digital Farm to Market Road

1
Building Digital Farm to Market Road

• Reflections and Insights
• on ICT and Rural Development

PhilDHRRA-Mindanao TriPARRD Experience
BYROLANDO ABANDO MINDANAO REGIONAL COORDINATOR
2
MAJOR PARTS OF THE PRESENTATION
3
(No Transcript)
4
The PhilHRRA-Mindanao Experience

• TriPARRD (1996-1999)

9 ARCs in 5 Municipalities in ComVal Province
LTI
PSD
SIBS
a little of ICT
5
The Evolution of Our ICT Awareness

• PCs, Cell Phones, Emails Just a work-enabler for
  Triparrd Staff
• Then a weak signal of the future was noticed.
• There were group discussions on Alvin Tofflers
  theories Third Wave, Power Shift
• Understanding on the relevance of ICT to Rural
  Development and productivity was vague and
  characterized by scattered unsystematic ideas.
• Retrospectively, Steven Coveys 5 Ages of
  Civilizations Voice captures the synthesis of
  those ideas.

6
Our Situation Five Ages of Civilizations Voice

• Hunter/Gatherer Age

Source Stephen R. Covey, The 8th Habit
7
Our Situation Five Ages of Civilizations Voice

• Hunter/Gatherer Age
• Agricultural Age

Source Stephen R. Covey, The 8th Habit
8
Factors for Economic Growth/Development

• Ages/Stages
• Agricultural

• Key Factors
• Land
• Labor
• Weather

9
Our Situation Five Ages of Civilizations Voice

• Hunter/Gatherer Age
• Agricultural Age
• Industrial Age

Source Stephen R. Covey, The 8th Habit
10
Factors for Economic Growth/Development

• Ages/Stages
• Agricultural
• Industrial

• Key Factors
• Land
• Labor
• Weather
• Capital
• Transport
• Innovation

11
Our Situation Five Ages of Civilizations Voice

• Hunter/Gatherer Age
• Agricultural Age
• Industrial Age
• Information/Knowledge Age

Source Stephen R. Covey, The 8th Habit
12
Factors for Economic Growth/Development

• Ages/Stages
• Agricultural
• Industrial
• Information/
• Knowledge

• Key Factors
• Land
• Labor
• Weather
• Capital
• Transport
• Innovation
• ICT Infrastructure
• Workforce Development
• IP Creation and Protection

13
Our Situation Five Ages of Civilizations Voice

• Hunter/Gatherer Age
• Agricultural Age
• Industrial Age
• Information/Knowledge Age
• Age of Wisdom

Age of Networks
FORECAST The value of network will be greater
than the value of IP/technology. Why did Google
bought You Tube for 1.2 B

• Signals of the Unfolding Future
• Social Networking
• Web 2.0
• Crowd sourcing
• Tools wiki, blog,
• The Rise of Myspace, Facebook, You Tube,
  Wikipedia, etc.

14
e-Philippines Strategic Roadmap

• Provide affordable Internet access to all
  Filipino communities

• Build ICT awareness and capability in Philippine
  society

• Provide a healthy and competitive business
  environment

• Generate high value jobs in Filipino communities
  through world-class ICT services

• Provide government services directly to all
  Filipino citizens worldwide

15
e-Philippines Strategic Roadmap
16
Is The Challenge of Raising Productivity thru
ICT!
The Challenge of Bridging the Digital Divide!
17
The Challenge of Bridging the Digital Divide!
18
SCIENCE CITY OF MUÑOZ -- Confronted with a pest
attack on his rice field, Marcelino Dizon, a
60-year-old farmer from Barangay Rang-ayan here,
went straight to the barangay hall to search for
answers. With the flick of a callused finger,
Dizon turned on a computer and started surfing
the Net. In no time at all, he had the
information he needed.
In Magsaysay, Davao del Sur, Bienvenido Mariano,
62, faced a similar problem. He got the answer
from the Internetstem borers were attacking his
plantsand learned what he should do to solve the
problem. Dizon and Mariano are among the hundreds
of farmers in 12 cyber communities around the
country who have become adept at using the
Internet as a tool for improving rice-farming
techniques.
Dizons village, which is 9 kilometers from the
city proper, has no landline telephone
connection. But through the wonders of
information and communications technology (ICT),
Barangay Rang-ayan is now connected to the
Internet and its residents are able to make phone
calls using Voice Over Internet Protocol (VoIP)
technology.
Marianos village is 21 km from the provincial
capital of Digos where the Internet backbone has
been installed and beamed to their cyber
community by wireless technology.
19
QUESTION

• CAN A NO READ NO WRITE FILL UP A BALLOT?

20
Commission On Election Philippines May 11, 2010
Elective Position 1
National Election
President
De Castro, Noli
Selected Candidate(s)
0
1
Vice President
Senators
De Castro, Noli
Lakas
Legarda, Loren
UNO
Lacson, Ping
Independent
Party List Representative
Congressman
Roxas, Mar
NP
Governor
Vice Governor
Villar, Manny
PDP Laban
Board Member
Mayor
Vice Mayor
Next
Councilors
21
Commission On Election Philippines May 11, 2010
National Election
Elective Position 1
President
De Castro, Noli
Selected Candidate(s)
0
1
Vice President
Escudero, Chiz
Senators
Gordon, Richard
Lakas
Escudero, Chiz
UNO
Duque, Francisco
Independent
Party List Representative
Congressman
Binay, Jejomar
NP
Governor
Vice Governor
Marcos, Imelda
PDP Laban
Board Member
Mayor
Vice Mayor
Next
Councilors
22
Elective Position 12
Commission On Election Philippines May 11, 2010
National Election
Selected Candidate(s)
0
1
2
3
4
5
6
7
8
President
De Castro, Noli
Mike Defensor
Candidate 13
Lakas
LP
Vice President
Gordon, Richard
Senators
Koko Pimentel
Candidate 14
1. Mike Defensor
Lakas
UNO
2. Nani Braganza
3.Koko Pimentel
Candidate 15
Nani Braganza
4. JV Ejercito
Lakas
UNO
5. Rudy Duterte
6. Migs Zubiri
Juan Flavier
Candidate 16
Independent
NP
7. Candidate 20
8. Candidate 13
Sonia Roco
Candidate 17
NP
PDP Laban
Migs Zubiri
Candidate 18
Lakas
PDP Laban
Party List Representative
Candidate 19
Congressman
JV Ejercito
Lakas
UNO
Governor
Jingoy Estrada
Candidate 20
Uno
UNO
Vice Governor
Candidate 21
Niki Coseteng
Independent
Board Member
NP
Gringo Honasan
Candidate 22
NP
Uno
Mayor
Candidate 23
LP
PDP Laban
Rudy Duterte
Vice Mayor
Candidate 24
NP
PDP
Sonny Belmonte
Councilors
Back
NP
23
(No Transcript)
24
The PhilHRRA-Mindanao Experience

• TriPARRD (1996-1999)

5 Municipalities in Com Val Province
LTI
PSD
SIBS
a little of ICT
25
Problems Encountered With Attempted IT Solution
26
Attempts for IT Solution Farmer Friendly
Accounting Software
Phildhrra tapped a software developer to provide
a customized farmer friendly accounting
software.
Problems encountered The developer refused to
cater further to other coops except those with
internet connectivity due to the cost of
maintenance and support
This was introduced and adopted by Dizon Farm
Workers Cooperative This has been used by their
consumer store and canteen processing around 300
transactions daily.
Aspiration With wireless internet penetrating
rural areas, a similar application sitting on the
Software as a Service Platform is considered
before by PhilDHRRA to be developed in
partnership with a solution provider.
Until now the software, is being used by the Coop

Another license (micro-finance version) was
purchased by TriFED, a Federation of ARB
cooperative that spinned off from TriPARRD
27
Attempts for IT Solution Farm Planning and
Budgeting
But we realize farm plans are not only about
numbers. It is also about understanding the
geo-physical conditions of the farm (soil type,
ph, climate, terrain) that requires expert
evaluation
Attempts to automate the this tedious process
were done only thru the excell spread sheet
only the budgeting side.
Farm plans and budget is important not only in
identifying the resources needed to develop the
farm, but also increasing the confidence of the
farmers that the farm can be transformed towards
greater productivity. Cost-benefit simulation via
Excel is very effective for the farmer to arrive
at a realistic plan based on the given resources.
Assisting farmers to carry out Farm Planning and
Budgeting is a routine of the field personnel of
the project and is done on a manually.
Aspiration A a multi-tier (social networking
enabled) Farm Planning Software using powerful
database management and object oriented
programming language with an SaaS platform will
be available to communities.
Except for few cases the burden of assisting the
farmers to come up a farm plan and budget is done
by NGOs.
28
The Challenge of Bridging the Digital Divide!
29
Signals of the Future
30
Municipal Wimax Area Broadband Network
We need to build the highway straight to the
hinterlands..
31
LAST MILE BANKING
Production Support thru Micro-finance was
inadequate to finance the production potential of
the areas.
The portfolio size of Micro finance project have
not reach a scale for it to operate viably. E.g.
High personnel turn over due to low salary scale
of skilled personnel. .
Aspiration Study and when feasible implement the
Brazils Banking Correspondence System. A banking
correspondent is a retail institution authorized
and enabled by an IT solution to accept savings
deposits within a community and dispense
withdrawals in behalf of a financial institution.
Bigger scale formal lending institution is
inaccessible and setting up a branch in the
communities is uneconomical.
The challenge then, is can an ICT enabled
mechanism expedite for formal lending
institutions to reach out to rural communities
despite the distance?
32
ICT CAPACITY BUILDING

• ICT Capability Building for NGOs
• ICT Capability Building for LGU
• Awareness Building of the Role of Youth and
  Students in Development ICT
• Akin to technology
• Pulsating Sector
• A Potent Agent for Technology Diffusion

33
Building Digital Farm to Market Road

• On-line Social Networking Approach to Linking
  Production to Market

By Alexander Casiple, SUCCEED, INC
34
The Social Network Stakeholders

• The Farmers in the Community
• Students in the Community
• The Local Government Units (MAO,PAO)
• Agri-Technicians
• NGO
• Production Financiers
• The Municipal Production Assemblers Supply
  Routers
• The City Consolidators Demand Routers
• The City End-Consumers

35
FARMERS
36
The Synergy of the Social Networking

• Farmers have a profound link to the end-consumer
  market.
• Rural students have concrete contribution to the
  agricultural development in the farming household
  and community level.
• NGO perform functions in bridging the Digital
  Divide and On-line Siadization
• Agri-technicians (MAO) has an IT platform to
  perform its agricultural support services.
• LGU has a platform for production information
  system/ database management as a tool for
  planning and policy development.
• Consumers have profound link to producers and are
  empowered to co-produce their consumption
  needs.

37
Road Map
Farmer
Consumer
Generate Menu Plans and Budget
Generate Farm Plans and Budget
Supply and Demand is Market Matched
Supply is ascertained
Demand is ascertained
Farm to Market Digital Link is Created
38
Web-based Farm Planning and Budgeting Software
Web-based Menu Planning and Budgeting Software
39
DECS Integrates to the curriculum encoding skills
development for Farm Planning Software
Student assists in encoding production
information in the software
NGO forge partnership
LGU/MAO Agri-Tech input farm technical
information into the software
Web-based Menu Planning and Budgeting Software
Web-based Farm Planning and Budgeting Software
40
Software generates Production Bgy, Municipal,
Provincial Production Status Consolidated Report
as an input to Policy Development and
Decision-Making
41
Software generates Production Financing
Requirement Report where Credit Providers can
view and evaluate and decide to provide credit
financing.
42

• Consumer input weekly budget

• Profile of persons in the households

• Sets of Weekly Menu Plan suited to the profile
  and budget

• Selects a set of menu plan

• Ingredients requirement checklist is generated

• Deselect ingredients still available in the
  Kitchen

Agri-Ingredients is inputted to the Demand
Monitoring Chart

• Click to Submit in the Shopping Cart

43
How will the Farm To Market Digital Linking work?
44
Thank You
45
The PhilHRRA-Mindanao Experience

• Central StrategySustainable Integrated Area
  Development

46
The PhilHRRA-Mindanao Experience