Who is the largest retail marketer of fresh flowers in the US?

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• Who is the largest retail marketer of fresh
  flowers in the US?
• Kroger

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Local Shops in the Greenbrier area

• Daisy-A-Day
• Greenbrier Super Center
• Flowers by Jenny Leigh
• Greenbrier Floral Design
• Springhill Nursery and Market

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Assignment

• Compile a list of Flower shops in the Conway
  area. (Hint phone book)
• Design an original name of a flower shop (as if
  you were going to open a new one in the area).
• Due Tomorrow when you arrive to class.

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B. Types of Flower Shops

1. Full-Service Shop
2. Mass Market Shop
3. Carriage Trade Shop
4. Stem Shop
5. Studio Operation
6. Franchise Shop
7. Specialty Shop
8. Wholesale Florist

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B. Types of Flower Shops (cont.)

• Full Service Shop- a traditional type of retail
  flower shop offering a wide variety of services
  and products.
• Examples delivery, special occasions (funerals,
  weddings and proms), everyday arrangements
  (holiday, birthday and anniversary), and home
  decorations

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B. Types of Flower Shops (cont.)

• Mass-Market shop is located in general
  merchandise chain store or grocery store. These
  shops are cash and carry operations and do not
  offer delivery service.

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B. Types of Flower Shops (cont.)

1. Carriage Trade shop- a flower shop, which caters
   to an elite clientele such as wealthy private
   party and corporate accounts

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B. Types of Flower Shops (cont.)

• Stem Shop are cash and carry operations and offer
  a wide variety of flowers by the single stem or
  bunch
• Often in high traffic areas and open to a walkway

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B. Types of Flower Shops (cont.)

• Studio Operation is a shop which concentrates on
  specialty and party work for an exclusive client
  base.
• It may operate out of a warehouse without a
  storefront since most sales are made on location

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B. Types of Flower Shops (cont.)

• Franchise- a shop which is purchased from a
  parent company and operated according to the
  companys rules and regulations.
• Example Tipton Hurst

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B. Types of Flower Shops (cont.)

• Specialty Shops target a particular need in the
  market by specializing in one segment of the
  industry
• Example a shop specializing in weddings located
  next to a bridal shop

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B. Types of Flower Shops (cont.)

1. Wholesale florist- the wholesaler purchases good
   from around the world and sells to the retail
   florist rather than to the general public

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B. Types of Flower Shops (cont.) Local Shops in
the Greenbrier area

• Daisy-A-Day
• Full Service
• Greenbrier Super Center
• Mass-Market
• Flowers by Jenny Leigh
• Full Service
• Greenbrier Floral Design
• Full Service

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C. Career Opportunities

• Designer- a person who has the ability to arrange
  flowers and plant material in an artistic manner
  and has an understanding of the principles of
  design.

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D. FFA Opportunities

• Floriculture Career Development Event (CDE)
• Landscape CDE
• Supervised Agriculture Experience (SAE) project
  involved with flower shops (such as employment or
  observation) and bedding plants (such as planting
  flower beds for homes).
• Annual Greenbrier FFA Plant Sale
• Decorations for the Annual FFA Banquet