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Title: Introduction to Cognitive Processes. (Information Processes)


1
Introduction to Cognitive Processes.
(Information Processes)
  • Sensation and Perception
  • We receive and deal with information around us
    through a chain of events known as sensory
    information processing.
  • The first part of this process is SENSATION.
  • It is defined as the activation of sensory
    receptors by physical stimuli and the processing
    of and transmission of neural signals to the
    brain.
  • Sensation represents the early stages of
    information processing.
  • Sensations result from the processes associated
    with organs
  • These senses include, vision, audition, olfaction
    (smell), gestation (taste), the skin sense
    (including pressure, temperature, and pain) and
    the body sense (including our sense of
    orientation and body movement)..

2
  • However, this process (the chain of events) is
    continuous, but psychologist use to break it into
    sensation and perception.
  • Our sensory system, which consists of different
    sensory modality, brings information from the
    external world.
  • Each sensory modality, or system, has specialized
    receptor cells, designed to detect a particular
    form of energy and to filter incoming
    information.
  • TRANSDUCTION
  • They convert the energy stimuli into neural
    activity through the process of TRANSDUCTION the
    conversion of sensory stimulus into neural
    activities, e.g., visual receptors transduce
    light energy.
  • So the language of communication of sensory
    receptors, as in any other cells, is neural
    signals. (impulse).

3
THRESHOLDS
  • PSYCHOPHYSICS The relationships between the
    physical stimulus characteristics and sensory
    responses
  • Absolute Threshold
  • sensory systems are characterized by their
    sensitivity to variation in stimulation, i.e.,
    their differential responsiveness to variations).
  • Some of these variations are so weak that our
    sensory system cannot detect. They dont
    stimulate us.??? E.g., we don't notice radio
    waves, x-rays, or the microscopic parasites
    crawling on our skin. 
  • Psychologists are interested in studying the
    weakest amount (intensity) of stimulus that our
    sense can detect.
  • Absolute Threshold
  • Sensitivity to INTENSITY is measured by absolute
    threshold,
  •  It is defined as THE MINIMUM AMOUNT OF STIMULUS
    ENERGY THAT CAN RELIABLY BE DETECTED.)
  • The absolute threshold is the point where
    something becomes noticeable to our senses.  It
    is the softest sound we can hear or the slightest
    touch we can feel.  Anything less than this goes
    unnoticed.  The absolute threshold is therefore
    the point at which a stimuli goes from
    undetectable to detectable to our senses

4
Difference Threshold
  • Difference Threshold
  • Sensitivity to a change in intensity is measured
    by the difference threshold (THE MINIMUM
    DIFFERENCE BETWEEN TWO STIMULI THAT CAN BE
    RELIABLY DETECTED
  • Once a stimulus becomes detectable to us, how do
    we recognize if this stimulus changes
  • The difference threshold is the amount of change
    needed for us to recognize that a change has
    occurred.  This change is referred to as the Just
    Noticeable Difference ( j.n.d)
  • Difference Threshold
  •  
  • This difference is not absolute because the
    change required to detect a difference has to
    represent a percentage.
  • This theory, named after its original observer,
    is referred to as Weber's Law.
  • The amount of change needed for detection to
    occur increase with the initial intensity of the
    stimulus, and is approximately proportional to it
    (WEBERS LAW).
  •  

5
Sensory Adaptation
  • The last concept refers to stimuli which has
    become redundant or remains unchanged for an
    extended period of time. 
  • Why we notice certain smells or sounds right away
    and then after a while they fade into the
    background?  Once we adapt to the perfume or the
    ticking of the clock, we stop recognizing it. 
  • This process of becoming less sensitive to
    unchanging stimulus is referred to as sensory
    adaptation, after all, if it doesn't change, why
    do we need to constantly sense it?
  • Sensory adaptation allows us to react quickly to
    any change of stimulus once our sense is exposed
    to a constant, unchanging level of stimulation.
    Adaptation is the change in sensitivity in
    response to a constant level of stimulation.

6
PERCEPTION
  • PERCEPTION
  • The second part of this chain is PERCEPTION,
    which represents the processes of organization
    and interpretation made by the brain to the
    sensory signals, to produce a MENTAL
    REPRESENTATION of the original stimuli.
  • This is based on
  • (a) Sensory Input
  • (b) Knowledge/(experience), so it can create
    representation of objects an events.

7
FUNCTIONS OF PERCEPTION
  • FUNCTIONS OF PERCEPTION
  • Basic question What is the importance of our
    perceptual system to our life? Its Functions?
  • The main function is related to
  • (1) the determination of what is that thing or
    object which we are perceiving?, (pattern- or
    object- RECOGNITION), and
  • (2) Where is it?, its location and distance in
    the space (LOCALIZATION

8
PERCEPTUAL ORGANIZATION
  • BASIC TO BOTH RECOGNITION AND LOCALIZATION IS THE
    PROCESS OF PERCEPTUAL ORGANIZATION
  • Perceptual organisation requires some important
    process including
  • Attention
  • Visual segregation, and Grouping

9
Recognition of Objects
  • Recognition of objects goes through two main
    stages.
  • a) EARLY STAGE OF RECOGNITION
  • 1) This is the stage in which the visual system
    uses retinal information to describe objects in
    terms of feature like line, edges, curves, and
    angles. Cells to detect and analyze these
    features are referred to as FEATURES DETECTORS.
  • Some of these have been found in the visual
    cortex.
  • 2) Much of the information about this came from
    studies on single cell recording in the visual
    cortex, which examined the sensitivity of
    specific cortical neuron when different stimuli
    are presented to the receptive field of a
    cortical neuron.
  • Hubel and Wiesel (1959), who discovered thee
    types of these feature detectors pioneered these
    studies.
  • The thee types of cells are simple cells. Complex
    cells and Hyper-complex cells.
  • 3) The process of feature analyses goes almost
    simultaneously with the process of visual
    segregation.

10
LATTER STAGE OF RECOGNITION
  • MATCHING
  • 1) In this, we can see how the description of the
    object, based on early stage of feature detection
    and visual segregation, is MATCHED to a shape
    stored in the visual memory. So this is the stage
    of matching.
  • 2) The connectionist model, or the model of
    parallel processing can explain matching. This
    model also explains what we refer to as Bottom-Up
    and Top-Down processing of information.

11
LOCALIZATION
  • LOCALIZATION
  • It represents the skills and abilities which help
    us to navigate and move around. Without it we
    would constantly bump into objects
  • To localize and recognize objects, our perceptual
    system undergoes several processes. In executing
    these processes we rely on several senses (e.g.,
    distance senses represented in VISION AND
    HEARING).
  • Localization also requires several other
    cognitive processes. We need first to ATTEND to
    the objects, so Attentional process (including
    focused and selective) is important.
  • Segregation of objects from one another and from
    its background is another important process in
    localization.
  • Finally we have to organize them into groups.
  • So Segregation Organization are important
    processes to localization and recognition of
    objects.

12
PERCEPTUAL ORGANIZATION
  • Gestalt Principles of Grouping
  • The German word GESTALT" roughly translates to
    "whole" or "form," and the Gestalt psychologist's
    sincerely believed that the whole is greater than
    the sum of its parts. 
  • In order to interpret what we receive through
    our senses, they theorized that we attempt to
    organize this information into certain groups. 
    This allows us interpret the information
    completely without unneeded repetition.  For
    example, when you see one dot, you perceive it as
    such, but when you see five dots together, you
    group them together by saying a "row of dots." 
    Without this tendency to group our perceptions,
    that same row would be seen as "dot, dot, dot,
    dot, dot," taking both longer to process and
    reducing our perceptive ability. 
  • The Gestalt principles of grouping include four
    types similarity, proximity, continuity, and
    closure.

13
  • Similarity refers to our tendency to group things
    together based upon how similar to each other
    they are. 
  • In the first figure above, we tend to see two
    rows of blue dots and two rows of black dots. 
    The dots are grouped according to similar color. 
  • Proximity In the next figure, we tend to
    perceive three columns of two lines each rather
    than six different lines.  The lines are grouped
    together because of how close they are to each
    other, or their proximity to one another.
  • Continuity refers to our tendency to see patterns
    and therefore perceive things as belonging
    together if they form some type of continuous
    pattern.  In the third figure, although merely a
    series of dots, it begins to look like an "X" as
    we perceive the upper left side as continuing all
    the way to the lower right and the lower left all
    the way to the upper right. 
  • Finally, in the fourth figure, we demonstrate
    closure, or our tendency to complete familiar
    objects that have gaps in them.  Even at first
    glance, we perceive a circle and a square.

14
DEPTH PERCEPTION
  • Perceiving Distance
  • We determine distance using two different cues
  • monocular and
  • binocular.
  • Monocular cues are those cues which can be seen
    using only one eye. 
  • They include size texture, overlap, shading,
    height, and clarity.  
  • Binocular cues refer to those depth cues in which
    both eyes are needed to perceive.
  • There are two important binocular cues
    convergence and retinal disparity.
  • Convergence refers to the fact that the closer an
    object, the more inward our eyes need to turn in
    order to focus.  The farther our eyes converge,
    the closer an object appears to be.  Since our
    eyes see two images which are then sent to our
    brains for interpretation, the distance between
    these two images, or their retinal disparity,
    provides another cue regarding the distance of
    the object. 

15
ILLUSTRATIONS ON VISUAL ILLUSION
  • Which vertical line  is longer

16
  • Can you guess this woman's age? Keep looking at
    the picture

17
Do you see both pictures in A, B, and C?  Do they
change?
18
Depth Perception
IMPOSSIBLE IMAGE
19
Human Memory
  • Memory is central to all cognitive function and
    to all human behaviors. It is the process that
    follows the perception of current information for
    later use.
  • Many psychologists agree with the dominant theory
    stating that there are at least two memory
    systems SHORT TERM MEMORY (STM), and LONG TERM
    MEMORY (LTM).
  • These are also preceded by an initial stage of
    sensory memory.
  • According to this theory, information must passed
    first through STM, in which information is held
    for fairly short intervals, and then get to the
    LTM in which information is stored for much
    longer time.
  • Within each of the two main systems (STM LTM)
    information is to be processed through several
    stages including encoding, storing, and
    retrieval. So any act in remembering implies
    success in these three phases

20
MODELS OF MEMORY
  • So the most accepted model states that there are
    three stages of memory storage  SENSORY STORE,
    SHORT-TERM STORE, and LONG-TERM STORE.
  • SENSORY MEMORY
  • sensory store retains the sensory image for only
    a small part of a second, just long enough to
    develop a perception.
  • Iconic memory for visual stimuli,
  • Echoic memory for aural stimuli
  • Haptic memory for touch.

21
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22
PROCESSES OF MEMORY
  • Human memory, like memory in a computer, allows
    us to store information for later use. In order
    to do this, however, both the computer and we
    need to master three processes involved in
    memory.
  • The first is called ENCODING the process we use
    to transform information so that it can be
    stores. For a computer this means transferring
    data into 1s and 0s. For us, it means
    transforming the data into a meaningful form such
    as an association with an existing memory, an
    image, or a sound.
  • Next is the actual STORAGE, which simply means
    holding onto the information. For this to take
    place, the computer must physically write the 1
    and 0s onto the hard drive. It is very similar
    for us because it means that a physiological
    change must occur for the memory to be stored.
  • The final process is called RETREIVAL, which is
    bringing the memory out of storage and reversing
    the process of encoding. In other words, return
    the information to a form similar to what we
    stored.

23
SHORT TERM MEMORY
  • SHORT TERM MEMORY
  • 1) Different terms are used to refer to STM, but
    each with its connotation. IMMEDIATE MEMORY,
    WORKING MEMORY.
  • 2) Immediate Memory This could be considered as
    the first stage of STM, temporarily holds
    information retained from the registration
    process.
  • 3) When the term working memory is used for this
    system, its mainly used to consider it as a
    central processing unit of information.
  • SHORT-TERM MEMORY (STM) takes over when the
    information in our sensory memory is transferred
    to our consciousness or our awareness).
  • This is the information that is currently active
    such as reading this page, talking to a friend,
    or writing a paper.
  • Short term memory can definitely last longer than
    sensory memory (up to 30 seconds or so), but it
    still has a very limited capacity.
  • According to research, we can remember
    approximately 5 to 9 (7 /- 2) bits of
    information in our short term memory at any given
    time (Miller, 1956)

24
Process in STM
  • 3) STORAGE Perhaps the most striking fact about
    STM is that it has a very limited capacity.
  • On the average, the limit is (7_ 2). There are
    however, some individual differences, probably
    due to long term memory or the use of chunking.
  • 4) FORGETTING When the limits of STM is reached,
    a form of forgetting occurs
  • a) A new item can enter STM only by DISPLACING an
    old one.
  • b) The other major cause of forgetting in STM is
    that information DECAYS with time.
  • So storage failure when exceeding the capacity.
  • 1) ENCODING Information in STM tends to be
    encoded acoustically. Although we can use visual
    code, we prefer the acoustic one. E.g. phone
    number
  • 2) We favour the verbal acoustic coding when we
    try to keep information active by Rehearsing it,
    i.e., by repeating over and over to ourselves.
  • During STM encoding, the brain organizes
    information into CHUNKS (the largest possible
    cluster it can recognize as a familiar pattern).

25
PROCESSES IN LTM
  • 1) ENCODING information in LTM is encoded
    SEMANTICALLY, that is to its meaning.
  • 2) STORAGE the process of storing information as
    LTM (CONSOLIDATION) may occur quickly or continue
    for consolidation time. If the item to be
    remembered are meaningful but the connection
    between them are not, memory can be improved by
    adding meaningful connections. This is called
    ELABORATION..
  • Maintenance Elaboration
  • Semantic Elaboration
  • Capacity of LTM store unlimited

26
Forgetting in LTM
  • Many cases of forgetting in LTM are due to
    Retrieval Failure that is, the information is
    there but cannot be found.
  • Retrieval failure is more likely to occur when
    there is INTERFERENCE from items associated with
    the same retrieval cues.
  • Retrieval failure is less likely to occur when
    the items are organized during encoding and when
    the context at retrieval is similar to that at
    encoding.
  • Retrieval process can also be disrupted by
    Emotional Factors.
  • Some forgetting from LTM is due to loss from
    storage, particularly when there is a disruption
    of the process that consolidate new memories.
    Consolidation takes place in the hippocampus and
    the amygdala. Recent research suggests that
    consolidation may take a matter of few weeks

27
MEMORY MODEL
28
LONG TERM MEMORY
DECLARATIVE MEMORY (EXPLICIT)
PROCEDURAL MEMORY (IMPLICIT)
EPISODIC (Events) Where did you park your car
SEMANTIC (Meaning) (What is the capital of S.A)
Driving a Car
29
OTHER CLASSIFICATION OF LTM
  • Long-term memory
  • Long-term memory is intended for storage of
    information over a long time. Information from
    the working memory is transferred to it after a
    few seconds. Unlike in working memory, there is
    little decay.
  • There are two types of long-term memory episodic
    memory and semantic memory.
  • Episodic memory represents our memory of events
    and experiences in a serial form. It is from this
    memory that we can reconstruct the actual events
    that took place at a given point in our lives.
  • Semantic memory, on the other end, is a
    structured record of facts, concepts and skills
    that we have acquired. The information in
    semantic memory is derived from that in our own
    episodic memory, such that we can learn new facts
    or concepts from our experiences.

30
MORE ABOUT MEMORY
  • Explicit memory refers to the kinds of memory
    manifested in recall or recognition. when we
    consciously recollect the past.
  • Implicit memory refers to the kind of memory that
    manifest itself as an improvement on some
    perceptual, motor, or cognitive tasks with no
    conscious recollection of the experience that led
    to the improvement. Amnesic deficits concern
    explicit but not implicit memory.
  • Explicit memory breaks with Amnesia, while
    implicit memory doesnt. This suggests two
    separate systems of storage.
  • Procedural knowledge refers to KNOWING HOW. How
    to drive a car.
  • Declarative Knowledge is related to KNOWING
    THAT for example knowing that cars run on
    gasoline.

31
RECALL AND RECOGNITION
  • There are two types of information retrieval
    recall and recognition.
  • In recall, the information is reproduced from
    memory.
  • In recognition the presentation of the
    information provides the knowledge that the
    information has been seen before.
  • Recognition is of lesser complexity, as the
    information is provided as a cue.
  • However, the recall can be assisted by the
    provision of retrieval cues which enable the
    subject to quickly access the information in
    memory

32
FORGETTING
  • Ineffective initial encoding, usually occurs
    because of ineffective attention in the
    acquisition phase
  • DECAY  forgetting occurs because memory fades
    with time.
  • INTERFERENCE forgetting occurs because of
    competition from other information
  • Retroactive Interference new information
    interferes with what has already been learned
  • Proactive Interference old information
    interferes with what is being learned
  • RETRIEVAL FAILURE sometimes we can not remember
    something which at another time we can remember
    it perhaps this is because of the context cues
    or retrieval cues present at the time
  • motivated forgetting  we may tend to forget
    things that we do not wish to remember (Freud)
    (Repressed Memories )
  • BRAIN INJURY
  • ANTEROGRADE AMNESIA (injury prevents new memories
    from occurring)
  • RETROGRADE AMNESIA (injury prevents old memories
    from occurring)

33
Thinking an Reasoning
  • Thinking includes a wide range of mental
    activities. It is the language of our mind, and
    it can be presented in different ways or modes.
    These include Propositional Thought, Imaginal
    thought, and the Motoric thought.
  • (I) PROPOSITIONAL THINKING
  • 1) Three important aspects of proposition
    thinking can be studied its Content, its
    Organization, and its way of Communication.
  • 2)Content refers to how we form or build blocks
    of thought and how we use them to classify
    objects.
  • -This is done through the development of CONCEPT
    FORMATION.
  • -A concept is a set of properties that we
    associate with classes of objects. It is the
    basis of categorizing items to their shared
    properties, e.g. classes of antibiotics, or
    antipsychotic. It also helps us to predict
    information that is not accessible to us, e.g. a
    cat, a lion etc.

34
PROPOSITIONAL THINKING
  • 3) Organization of thought refers to the ways and
    types of reasoning we use. In reasoning our
    sequence of thoughts often take the form of an
    argument, in which one proposition correspond to
    a Conclusion, and the remaining correspond to the
    premises.
  • - There is two type of reasoning Deductive, and
    inductive reasoning.
  • - Deductive reasoning are the strongest types of
    logical reasoning. It means that it is impossible
    for the conclusion of an argument to be false if
    its premises are true. Here we go from the
    general to the specific we deduce a particular
    consequence from set of general rules, we Infer
    the conclusion from the premises.
  • - Inductive reasoning represents the reversed
    process of reasoning here we try to induce a
    general rule from particular premises. Here it is
    improbable that the conclusion is false if the
    premises are true.

35
Communicating our Thoughts
  • 4) Communicating our Thoughts is achieved through
    language.
  • Languages are organized as a hierarchy of
    structures.
  • The highest level is SENTENCE UNITS, including
    phrases that can be related to units of
    proposition. The phrases of a sentence are built
    of words, or parts of words that have meaning,
  • Next level is that of WORDS and parts of words
    that carries meanings a MORPHEME.
  • Morphemes are words, suffix or prefix that are
    added to words.
  • The lowest level contains SPEECH SOUNDS.
  • A phoneme is a category of speech sounds. Every
    language has its own set of phonemes and rules
    that combining them into words.

36
Understanding and Expressing LANGUAGE
  • A language also has syntactic rules for combining
    words into phrases and phrases into sentences.
  • Producing language is a process of translating
    propositional thoughts into the phrases and
    morphemes of the sentence, and then translating
    this into phonemes.
  • PHRASES-------- MORPHEMES------- PHONEMES
  • Understanding a sentence requires not only
    analyzing phonemes, morphemes, and phrases, but
    also using the context and understanding the
    intention of the speaker. In understanding
    language the process is reversed. That is, we use
    phonemes to construct morphemes, and then phrases
  • TYPES OF APHASIA

37
OTHER TYPES OF THINKING
  • IMAGINAL THOUGHTS
  • 1) Not all types of our thoughts are presented in
    proposition. Some are presented in visual images.
    Such images contains the kinds of details found
    in visual perception
  • 2) Imagery can be like perception because it is
    mediated by the same part of the brain. Thus,
    brain damage that results in certain perceptual
    problems, e.g., visual neglect, also results in
    comparable problems in imagery.
  • THOUGHT INACTION PROBLEM SOL VING
  • 1) Problem solving involves decomposing a goal
    into subgoals that are easier to obtain.
  • 2) We use different strategies to solve daily
    problems That why experts are superior to novice
    in problem solving.
  • The IDEAL problem solver refer to effective
    strategy and planning for problem solving.
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