PMP Overview for AP DFAE

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PMP Overview for AP DFAE
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ADI In Power Management

• More than 130 New Products Released since 2008
• Releasing average of 45 product per year next 3
  years
• High Voltage solutions available starting 2011
• Focus on Key Markets
• Industrial Instrumentation
• Infrastructure
• Portable Devices
• Displays
• Medical
• Focus on Key Product areas
• Low Power SW Regulators (lt5V)
• High Power SW Regulators (5-60V)
• Supervisory Monitoring products
• Multi-Function Integrated products
• Digital Power

Source ADI FY2010 Financial Data
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Power Value Propositions

• Performance

• Support Service

• Efficiency
• Marketability (Green)
• Cost of Operation
• Size (Heat Dissipation)
• Noise (Heat Dissipation)
• On Off Operating Lifetimes
• Accuracy
• Energy Loss from Guard banding
• Device Reliability
• Transient Performance
• System stability
• Noise
• System Performance
• Adaptability, Programmability
• Measurement Feedback
• System Optimization

• Direct Apps Support
• FAEs
• Customer Applications Team
• Tools
• Online, Downloadable
• Collateral
• App notes, How-To, system designs, selection
  tools
• Supply Chain
• Lead time, Ordering Systems, Customer Support,
  Reliability

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2011 Product Release
3Q11 17 Total 4 Platform, 13 Derivative
PPS ADP2126 0.5A 6MHz Buck Platform
PPS ADP2127 0.5A 6MHz Buck Derivative
FPS ADP2323 3A, Dual, Sync Switching Regulator Platform
IPS ADP5033 Dual 800mA Buck Reg w/2 300mA LDO's Derivative
IPS ADP5585 10,11 GPIO/Key Controller Derivative
PPS ADP194 0.1_Ohm Power SW w\ Reverse Protect Derivative
IPS ADP5029 Multi-channel PMU for CMOS Digital Still Camera Derivative
IPS ADP5035 6 CH DC/DC w/3 LDO and circuit breaker Platform
IPS ADP5040 Fixed Output Buck Regulator Dual Fixed Derivative
IPS ADP5041 Fixed Output Buck Regulator Dual Fixed Derivative
FPS ADP1878 Sync Buck cntrl w/Enable and POK Derivative
FPS ADP1879 Sync Buck cntrl w/Enable POK w/Pwr Save Derivative
IPS ADP5034 Dual 800mA Buck Reg w/2 300mA LDO's Derivative
PPS ADP222 Dual 300mA LDO Derivative
PPS ADP224 300mA LDO 2.8Vo1, 1.8Vo2 w/QOD Derivative
PPS ADP225 Dual 300mA LDO Adj Vout w/QOD Derivative
PPS ADD5205 Boost, VCOM amplifier, 8ch level shifter Platform
4Q11 17 Total -4 Breakthrough, 8 Platform, 5 Derivative
FPS ADP1046 AC/DC Secondary-Side Controller Platform
FPS ADP1047 Digital Power Factor Input Power Meter Breakthrough
FPS ADP1048 Digital Power Factor Input Power Meter Derivative
IPS ADP5065 LI battery charger Platform
PPS ADD5209 6CH LED Driver Platform
FPS ADP2441 High Voltage 1A Sync Switch Regulator Breakthrough
FPS ADP2442 High Voltage 1A Sync Switch Regulator Platform
PPS ADP198 High Side Load Switch w/Reverse Current Derivative
FPS ADP1053 Secondary Side Power Supply Controller Platform
FPS ADP197 3A Battery Disconnect Power Switch w/CL Platform
FPS ADP1876 Dual Output Controller with 150mA LDO Derivative
PSM ADM3252E Isolated 2Tx 2Rx RS-232 Transceiver Derivative
PPS ADP1607 600mA PWM/PFM Boost Adj Vout Breakthrough
IPS ADP5061 1.5A linear charger with support for USB Platform
PPS ADP2370 Wide Vin, 800mA Low-Iq Buck Regulator Breakthrough
PPS ADP7102 300mA HV LDO Platform
PPS ADP7104 500mA HV LDO Derivative
  1Q11 6 Total - 1 Platform, 5 Derivative
FPS ADP1850 Dual/2phase Cntrl in LD20 Process Derivative
PPS ADP5042 Fixed Output Buck Regulator Dual Fixed Derivative
PPS ADP5046 500 mA, 5Vin LDO Adjustable Derivative
PPS ADP5027 7 CH DC/DC 2 LDO Derivative
PPS ADP2138 0.8A 3MHz Buck Platform
PPS ADP2139 0.8A 3MHz Buck W/QOD Derivative
  2Q11 10 Total - 3 Platform, 7 Derivative
FPS ADP1874 300kHz, Light Load Eff Enabled Derivative
FPS ADP1875 300kHz, Light Load Eff Enabled Derivative
IPS ADP5589 19 Keypad Decoder and I/O Expansion Platform
PPS ADP223 Dual 300mA LDO Adj Vout Derivative
IPS ADP5043 800mA Buck Reg w/300mA LDO Pwr Watchdog Derivative
PSM ADM1276 Low volt Positive Hot Swap Power mon Derivative
PSM ADM1169 Programmable Supervisor Sequencer I.C. Derivative
IPS ADP8866 9 Channel LED Driver with Charge Pump Platform
FPS ADP197 3A Battery Disconnect Power Switch w/CL Platform
PSM ADM1168 Programmable Supervisor Sequencer I.C. Derivative
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2011 Products in Development

• Flash and Lighting
• ADP8655 1A (250ma x 4) quad current source
• ADP8866 - 9 Channel LED Driver with Charge Pump
• ADP8888 - ALS Cabc Series Backlight Controller
• ADP8885 - 2 string boost LED driver
• Portable Switching Regulators
• ADP2126 - 6MHz Buck 330um Hgt Bump_Chip
• ADP2127 - 6MHz Buck 200um Hgt EWLP
• ADP2138/39 800mA 3Mhz Buck
• ADP1607-- 600mA, 2 MHz, Synch Boost Regulator
• Low Dropout Regulators/Load Switchers
• ADP151(LFCSP) Ultra-Low Noise 200mA LDO
• ADP323 200mA Triple LDO
• ADP222/225 - 300mA with High PSRR
• ADP7102 - 20V 300mA LDO
• ADP7104 - 20V 500mA LDO
• ADP194 - 500mA Load Switch w/ Reverse Current
• ADP198 - 6V, 80 mO Load Switch w/ RCP

• Display and Lighting
• ADD5205 LPL White LED Driver for Notebook
• ADD5209 LCD Backlight Drivers -6chnl
• ADD5301- Integrated Power for Samsung Mobile
  Display
• ADD8721- Logic Level Shifter
• Regulators and Controllers
• ADP1876 20V Dual SW Cntrl w/ 150mA LDO
• ADP1878/79 20V Sync Buck Cntrl w/Enable and POK
• ADP1971 40V Switching Controller
• ADP1850 20V Dual Output/Two Phase Controller
• ADP2164 6V/4A, Sync Switching Reg
• ADP2323 20V _at_ 3A, Dual, Sync SW Regulator
• ADP2325 - 20V Dual 5A/5A High Eff Regulator
• ADP2380/81- 4A/6A, Sync SW Reg w/ LS FET Driver
• ADP2384/86 - 4A/6A, Sync SW Reg w/ integrated Low
  Side FET
• ADP2441/42 40V _at_ 1A Sync Switch Regulator
• ADP2370 800mA step down DC-DC

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PMP APPROVED PRODUCTS TOP FOCUS REGISTRATIONS BY
GENERIC May 11 (As of Wke1130)
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Power Top Ten Sales Training - Launched in May

• Core Power products that support at least 70 of
  core applications.
• Key Collateral
• Customer Presentation
• Two Page General Description
• Sales Templates for all
• Build success stories and reference library
• Stored collateral in SFDC under Power Top Ten
• Over 100 downloads to date from ADI Sales/SMS

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Top 10 PMP parts

• You asked and we deliver, a newsletter featuring t
  en PMP product 
• families where one or more will be of interest at 
  gt70 of the customers you visit.  
• The goal of this list is to open the door for AD
  Is power products at 
• new and existing accounts.  We will update the new
  sletter every six 
• months which allows enough time to present these p
  roducts to all 
• your customers.  
• At the end of the Top 10 list there is a hot-lin
  k to our website where 
• you can download everything you need to promote th
  ese product 
• families  presentation, datasheets, app notes, et
  c. 
• Remember the 3 important customer questions what 
  is the input 
• voltage, output voltage, and load current? 

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Top 10 PMP parts

• ADP122/123 and ADP124/125 Low drop out
  regulators
• Redykit available
• ADP150/151 Ultra low noise LDO
• Redykit available
• Power clock CN0147
• ADP160/161/162/163 Sub-mA quiescent current LDO
• Redykit available
• ADP2114/2116/2118/2119/2120 High performance
  Buck regulators
• Evaluation board
• ADP2114 Powering ADC CN0137
• ADP2300/2301/2302/2303 12V Buck regulator
• Evaluation board
• ADP2300/2301 negative buck application note

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Top 10 PMP parts

• ADP1850 --- Dual PWM controller with tracking
• single phase/dual phase evaluation board
  available
• ADM6305/6306 --- Dual voltage supervisor
• Adjustable and fixed output option
• ADM6339 --- Quad voltage Supervisor
• Adjustable and fixed output option
• ADM3101E --- 15kV ESD protected, 3.3V single
  channel RS-232 line driver/receiver
• ADM3251E --- isolated single channel RS232 line
  driver/receiver
• evaluation board

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ADI Power discovery tool
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ADI Power discovery tool

• Features
• Complete
• All PMP products included
• Easy to use
• Just input basic application spec input
  voltage, output voltage, current , it can filter
  and give what you want
• Offline
• You can check the suitable parts when you sit
  in customer meeting room
• Cross reference tools embedded
• Provide a cross-reference tool for
• PSM part, input competitors part
• number, you will get ADI number

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Cross Reference
http//www.analog.com/cpsearch/CrossReferenceSearc
h.aspx
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EngineerZone
http//ez.analog.com/community/power
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Collateral
New!
New!
Updated!
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Integrated Power Solution in Power Line Monitor

• ADP2441
• High efficiency.
• Wide input range 4.5V-36V
• Precision Enable for accurate UVLO

• ADP2301/1613
• - voltage output.
• Precise Enable for accurate UVLO
• High frequency with small inductor.

• ADP7102
• Wide input range 3V-20V.
• Low noise.

• ADP5034
• Small solution size.
• Precise Enable for accurate UVLO.
• SOIC package - ADP2119.
• High efficiency.

• ADP6339
• monitor 3 positive and 1 negative power
• friendly SOT23 package

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Power Solution for PLC

• ADP2301/1613
• - voltage output.
• Precise Enable for accurate UVLO
• High frequency with small inductor.

• ADP2441
• High efficiency.
• Wide input range 4.5V-36V
• Precision Enable for accurate UVLO

• ADP5034
• 3 power rails integration.
• Small solution size.
• LFCSP package.
• Independent EN and sequence control.

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Power Solution in DSO

• ADP2323
• High efficiency
• Dual output with external FET

• ADP1850
• Dual output controller
• High efficiency and high output current.

• ADP2301/1613
• /- voltage output.
• Precise Enable for accurate UVLO
• High frequency with

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Ultrasound Power Main Board

• ADP2114
• Dual channel provides the compact solution size
• Optimized gate driving circuitry provides the low
  system noise
• Easy power sequence control

• Frequency Synchronization
• Low system noise and easy LC filtering
• Out of phase operation reduces the input
  capacitor
• Clock IN/OUT feature in ADP2323/ADP2114

• ADP2323
• High efficiency due to external low-side MOSFETs
• Dual channel provides the compact solution size
• Parallel configuration provides the higher output
  current capacity up to 6A

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Ultrasound Power TX RX Board

• ADM2914
• supervise up to 2 negative rails
• 1.5 accuracy over temperature
• Glitch immunity
• ADM106x
• Monitor and sequence control of over 7-12
  channels
• SMBUS interface

• Frequency Synchronization
• Low system noise and easy LC filtering
• Out of phase operation reduces the input
  capacitor
• Clock IN/OUT feature in ADP2323/ADP2116

• ADP2323
• High efficiency due to external low-side
  low-Rdson MOSFETs
• Dual channel provides the compact solution size

• ADP1755
• Low-Vin Low Dropout LDO provides high conversion
  efficiency
• 1.5V rail gets 83.3 efficiency from 1.8V input,
  Versus only 45 efficiency from 3.3V input

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Product Highlights
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ADP5034 Dual 3 MHz 800mA BuckRegulators with
Dual 300mA LDOs in LFCSP

• KEY BENEFITS
• Input voltage range 2.3 V to 5.5 V
• Two 800mA Buck Regulators, adj output voltage
  option
• Two 300mA LDOs, adj output voltage option
• Factory Programmable or Ext. Adjustable Output
  Voltages
• Initial Regulator Accuracy 1
• Over current and thermal protection
• Soft-Start Under-voltage Lockout
• Buck1 and Buck2 Key Specifications
• Current Mode Architecture for excellent transient
  response and 100 duty operation
• 3MHz operating frequency
• Forced PWM and Auto PWM/PSM modes
• Out of Phase operation for reduced input
  filtering
• LDO1 and LDO2 Key Specifications
• Stable with1 µF ceramic output capacitors
• High PSRR
• 65dB PSRR 1kHz to 10 kHz
• Low output noise
• 80µVrms typical output noise at VOUT3 2.5 V

• KEY APPLICATIONS
• USB Powered Portable Devices
• Medical Devices
• Handheld Products
• Multivoltage power for processors, ASICs, FPGAs
  and RF chipsets

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ADP1607 2MHz 600mA Internal FET SW Boost Auto
Mode PFM/PWM
In Development

• KEY BENEFITS
• Input voltage range 0.9V to 3.3V
• Fixed frequency PWM
• Fixed Adjustable output voltage options 1.7 V
  to 3.3 V
• Delivers 125mA at 3.3V from a 1V Input, 180mA
  from 1.5Vin
• Less than 2-3ms start up
• High Fsw enables small LC components, L 2.2µH
• Internal Compensation
• 16µA Iq target (device current)
• Single Cell AA Alkaline Battery Input

Package Price _at_ 1k
2x2mm LFCSP ADP1607 1.14

Sampling Final Release
Now SEP 2011
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ADP2164 6V/4A, 1.2MHz / 600kHz, High
Efficiency, Synchronous, Step-Down DC-to-DC
Regulator

• Key Features
• Vin Range 2.7V to 6V
• Output Voltage
• Adjustable 0.6V to Vin
• Fixed 1.0, 1.2, 1.5, 1.8, 2.5, 3.3V
• Switch Resistance 42m? / 27m?
• Up to 95 Efficiency (5V step down to 3.3V)
• Output Voltage Accuracy 1.5
• Switching Frequency
• Fixed 1.2MHz or 600kHz
• Adjustable 500kHz to 1.4MHz
• Selectable Phase Shift 0or 180
• Internal Compensation Integrated Soft-Start
• Voltage Tracking Input Power Good Output
• Start Up into Pre-charged Output
• Applications
• Communications and Networking
• Industrial and Instrumentation
• Point of Load Regulation

16L 4mmx4mm LFCSP Package
Pin-compatible to ADP2118 (5V/3A Regulator)
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ADP2323/25 20V Dual 3A/3A and 5A/5A Step Down
Regulator with Integrated High Side FET

• Key Features
• Vin 4.5V to 20V
• Output voltage 0.6V (Minimum)
• Up to 95 Efficiency (12V step down to 5V)
• Continuous Output Current
• Dual 3A/3A or Single 6A (ADP2323)
• Dual 5A/5A or Single 10A (ADP2325)
• 1 Output Accuracy
• Low Side Power Device
• N-MOSFET or Schottky Diode
• Dual Phase, 180o Phase Shifted PWM Channels
• Synchronization Input or Output
• Programmable Phase Shift 60/90/120
• Programmable Switching Frequency
• 250kHz1.2MHz
• Programmable Current Limit
• PWM/PFM Option
• Applications
• Communications and Networking

32L 5mmx5mm LFCSP Package
ADP2323 Status ADP2325 Status
Sample Available Now Release June 2011 Sample June 2011 Release Sept 2011

ADP2323 1K Price ADP2325 1K Price
2.40 3.26
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ADP2441/2 High Voltage, 1A, Synchronous Buck
Regulator

• Key Values and Features
• High Voltage Input Range 36V
• High efficiency up to 95
• Integrated FETs with 1A Iout
• Adjustable down to 0.6V
• Accurate Vout 1.5 over temp range
• Power Good Precision Enable
• Synchronization (ADP2442 only)
• Applications
• Intermediate Rail Generation
• Industrial Instrumentation
• Healthcare

In development
ADP2441 Preliminary Applications Diagram
Input Voltage Guaranteed Output Current Junction Temp Range Package Options Status
4.5V to 36V 1A -40C to 125C 12 LFCSP 33mm Eng. Samples Aug 2011 Target Release Dec 2011
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ADP1874/75 Constant On-Time, Synchronous Buck
Controller with sequence capability

• Key Features
• Input voltage range 2.95V to 20V
• 1.0 accuracy, 0.6V reference voltage
• Supports all N-channel MOSFET Power Stage
• 300kHz, 600kHz, 1MHz frequency options
• No current-sense resistor required
• Tracking Input
• Power OK Precision Enable Input
• Resistor Programmed Current Limit
• Programmable Soft Start
• Integrated boot strap diode for HS Drive
• Starts into a pre-charged load
• Applications
• Intermediate bus POL systems requiring
  sequencing tracking including
• Telecom Base-station and Networking
• Industrial Instrumentation
• Medical and Healthcare

Package Status
16-QSOP 16-LFCSP Released

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ADP7102/04 Ultra Low Noise, 20V, 15V Output
300mA 500mA Low Drop Out Regulator

• Key Values and Features
• ADP7102 300mA Fixed Adjustable
• ADP7104 500mA Fixed Adjustable
• Ultra low noise 15µV at 2.5V
• High PSRR 60dB _at_ 10kHz
• Reverse Current Protection
• Logic Controlled Enable Power Good
• Pin replacement to LT1763
• Applications
• Regulation to noise sensitive applications ADC,
  DAC circuits, Precision amplifiers
• Communications and Infrastructure
• Medical and Healthcare
• Industrial and Instrumentation

In development
ADP7102/04 Prelim. Applications Diagram
Input Voltage Guaranteed Output Current Junction Temp Range Package Options Status
3.0V to 20V 300mA 500mA -40C to 125C 8 LFCSP 33mm 8 SOIC Eng. Samples June 2011 Target Release Oct 2011
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ADP198 Blue Agate High-Side Power-Switch with
Reverse Current Blocking for Power Domains USB

• KEY FEATURES
• Input/Outputs
• Input voltage range 1.65V to 6.5V
• Low Power
• IGND3µA with IL0mA, Vin 2.8V
• 4µA Reverse Current, Vout3.6V
• Low shutdown current 100nA
• RDS.ON 80mOhms, Vin2.8V _at_ 200mA WLCSP
• Features
• User Set Turn ON Time LFCSP
• Preset Turn ON time WLCSP
• Package Sizes
• Ultra-small size WLCSP 4 bump, 0.5mm pitch
• Compact 2x2mm LFCSP-8

1mm x 1mm WLCSP-4 0.5mm Pitch
2x2mm LFCSP-8
Vin RDS.ON Jtn Temp Package Samples Release Price _at_ 1k
1.6V to 6.5V 80mOhm CB 90mOhm CP -40C 125C WLCSP-4 LFCSP-8 Now for LFCSP SEP 2011 0.35
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ADM1275 High accuracy hot swap and power monitor
with fast over current detection

• KEY BENEFITS
• PMBUS Read back of current and voltage
• lt1 Current monitoring accuracy at 20 mV
  insertion loss
• Controls supply voltages from 2 to 20V
• lt300ns response time to short circuits
• Resistor programmable current limit
• Fold back for tighter FET SOA protection

• KEY APPLICATIONS
• Blade servers
• Telecom cards
• Storage area network
• E fuse in industrial applications

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ADM3252E 2 Ch. RS-232 Isolated Transceiver

• Features
• 2.5 kV fully isolated (power and data) RS-232
  transceiver
• isoPower integrated, isolated dc-to-dc converter
• Operational from single 3.3 V or 5 V supply
• 460 kbps data rate
• 2 Tx and 2 Rx
• Meets EIA/TIA-232E specifications
• ESD protection on RIN and TOUT pins
• 8 kV contact discharge
• 15 kV air gap discharge
• 0.1 µF charge pump capacitors
• High common-mode transient immunity gt25 kV/µs
• Safety and regulatory approvals (pending)
• UL recognition
• 2500 V rms for 1 minute per UL 1577
• VDE Certificate of Conformity
• DIN V VDE V 0884-10 (VDE V 0884-10)2006-12
• VIORM 560 V peak
• Operating temperature range -40C to 85C

Applications High noise data communications Indus
trial communications General-purpose RS-232 data
links Industrial/telecommunications diagnostic
ports Medical equipment
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Sales Templates
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New Product Sales TemplatesNPST

• Sales Template Provides a Brief Products Overview
  for the follow
• Product Description and Functionality
• Primary Market(s)
• Important Product Specification
• Key Features, Key Benefits
• Competitive ADI Portfolio Position
• Product Collateral
• Release Date/Link to ADI Product Page
• Package Type/Registration Status
• Eval Boards or Samples/1k Pricing
• Located on Disty Portal on SFDC
• www.SFDC.com - Listed under Power Management
  Content
• e.g. - ADP2119/ADP2120 - 2A/1.25A, 1.2MHz,
  Synchronous, Step-Down DC-to-DC Regulator

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Top Downloads in SFDC include 10 PMP Sales
Templates
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Other

• Smaller Reels for Power
• Working with manufacturing to release options in
  smaller reels to support broad market
  customers-Expect plan to share by end of October.
• Package Offerings
• Reviewing package options to support I I
  requirements where they need leaded packages.
• Automotive Qualed Parts
• Working on first automotive qualification with
  the ADP1710.
• Looking to see resources and timelines needed for
  an automotive qualification.
• Level 3 Certification
• Looking at extending level 3 certification for
  Power across all regions.

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Summary

• Ensure the channel has key collateral to drive
  Power design activity.
• Signal Chain value and how we can complement
  other product groups such as Converters and DSP.
• System level strength to support key applications
  such as I I and CIFR.
• Filling out the portfolio to have solutions
  across voltages and current.
• Offering competitive integrated solutions where
  size, efficiency and cost matter.
• Regional team and trainings to support channel
  DFAEs in driving designs and registrations.

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THANK YOU FOR YOUR SUPPORT!

• AP has the highest registrations for Power across
  all regions!
• High level of new products in those
  registrations. Over 100 registrations in AP for
  the ADP23XX FAMILY.
• Now we work on converting these registrations
  into wins!
• Let us know what else is needed for tools,
  collateral, and technical resources to help with
  Power Designs and closing these registrations.