GIVE????

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GIVE????

• RL??GIVE????????????10???????????.
• GIVE??????,???????????????MV,???????????????,?????
  ??????????????.

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GIVE and POLO IMAGE

• A positive spirit to help out.
• An opportunity to share with people.
• A talented, successful, positive, energetic
  character.
• A sense of creativity to dare to make a
  difference.

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Advertisement and Image

• ?????
• Polo??????????????????????????????????!
• 2. ??????????????, ??????????????!
• 3. ????????????

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Polo ?????

• ---??????????, ????, ??????????!
• --- ????????????????????????!
• ---????????
• ??????????????????????!

1.??? US60-500 ????????????Ralph Lauren
???????????????????POLO RALPH 2.??
US50-100 ??????????POLO JEANS COMPANY
??????????POLO SPORT 3. ???? RL girls
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Vogue ???RALPH LAUREN

• ?RALPH LAUREN?????,??????????????????,???????????
  ????????????,?????????????????????????????????,Ral
  ph Lauren??????????????????????,?????????????,????
  ?,???????,????????????????

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Ralph Lauren ???????

• Our goal here is to always stay invigorated,
  charged up, more exciting, stay young, stay
  contemporary.(2002)
• 2. ????????????????!

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?RL Girls????????????????

• --????????????
• RL girlcharacterstalent, personality, fun,
  beauty, confidence, artistic. team player,
  energetic, stylish.

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?RL Girls????????????????(?)

• ??????????????(?????????????????????)
• 2. ??????functional????????.
• 3. ????finacial economy requirement and cultural
  economy requirement!

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Web Links-Polo Jeans Co./ G.I.V.E.Jeans

• 1.Ad
• http//about.polo.com/campaigns/default.asp
• 2.RL TV
• http//www.polo.com/cgibin/polo/polo/landing/women
  _pjc.jsp