The Leadership Excellence Series

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The Leadership Excellence Series
Developing a Mission
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A Few Examples
Nikes Mission Statement
To bring inspiration and innovation to every
athlete in the world. If you have a body, you are
an athlete.
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A Few Examples
Microsofts Mission Statement
At Microsoft, our mission and values are to help
people and businesses throughout the world
realize their full potential.
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A Few Examples
The Toastmasters Club Mission
The mission of a Toastmasters club is to provide
a mutually supportive and positive learning
environment in which every individual member has
the opportunity to develop oral communication and
leadership skills, which in turn foster
self-confidence and personal growth.
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Mission vs. Vision

• A mission explains how the organization will
  achieve the vision.
• A vision is a mental picture of what the
  organization aspires to be.

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Characteristics of a Mission Statement
What it is

• A foundation
• It explains
• The purpose of your organization.
• How it daily serves its clients.

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Characteristics of a Mission Statement
What it is

• It describes
• Primary products and services.
• A distinctive competitive advantage.
• An overall strategy for long-term success.
• Reflects the expected level of excellence.

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Characteristics of a Mission Statement
What it is not

• A mission is not detailed.
• A mission is not narrow in its scope.

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Characteristics of a Mission Statement
What it does

• It may determine
• The competitive environment.
• How resources will be allocated.
• How many team members are needed.

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Creating Your Mission Statement

• Conduct a brainstorming meetingto involve
  others.
• Write down your organizations
• Values
• Beliefs
• Goals

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Creating Your Mission Statement

• Prioritize each value, belief, and goal.
• Write a draft of your mission statement.

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Creating Your Mission Statement

• After each draft
• Does this mission clearly depict what the
  organization values and believes?
• Does this mission portray the goals of the
  organization?
• Does this mission cause those involved with the
  organization to positively act?

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Communicatingthe Mission

• Put it in writing.
• Talk about the mission all the time.
• Explain the benefits.
• Be enthusiastic about the mission.
• Describe how specific activities achieve the
  mission.

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Conclusion

• Reduce your plan to writing. The moment you
  complete this, you will have definitely given
  concrete form to the intangible desire.
• Napoleon Hill

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