Convergence Service Delivery Technology- Oracle Communications Service Delivery (OCSD)

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Convergence Service Delivery Technology-Oracle
Communications Service Delivery (OCSD)
??? Industry Director Communication Industry
Solution Group, Oracle Corp. December 2008
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Todays Silos of Web Telecom Domains
Web lacks Telecom, and Telecom lacks Web 2.0
Web
Telecom
Search
Telephony
Shopping
Broadband
IM
VoIP
iTunes
2.5G / 3G / LTE
Web 2.0
WiFi / WiMax
News / Info
IPTV
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Trend to Converged Web-Telecom Services
Growing demand for integrated Web communications
Web
Next-Generation Service Delivery Platform
Telecom
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Next-Generation SDP Overview
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Telecom Application Platform Opportunities
Increasing global demand for IP-based network
software
IP Multimedia Subsystem
Service Delivery Platform
IMS NGN
SDP
Next-Generation Network
1.5B
Next-Gen Intelligent Networks
Voice over IP
VoIP
NGIN
Source OSS Observer (2009 Projections)
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Market Opportunity Description
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Next-Generation SDP Evolution
Closed Proprietary to Open Service Exposure
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IMS/VoIP Services Layer Transformation
Unified converged app server model with shared
enablers
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Telecom Application Platform Components
Network Middleware to enable Telecom Service
Delivery
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Key Telecom App Platform Capabilities Functional
Description
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Need for Service Delivery Platform Evolution
SDPs need to bridge Web and Telecom domains
Service Delivery Platform
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Need for Next-Gen Service Delivery Platforms
Combining of Converged Service Exposure
Execution
Next-Gen Service Delivery Platform
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Converged Web-Telecom Services
Integration of IMS-SIP Enablers with the
Web/Internet

• Converged Web-IMS-Telecom
• Combines the Web 2.0/Internet (HTTP) with
  Communications (SIP) into a single, integrated,
  end-user experience
• IMS Enablers into Web 2.0
• Embeds availability, presence, location
  information into everyday Internet
  applications/services/communities
• SIP Communications into Web 2.0
• Multi-party, multimedia communication enable Web
  2.0 and Social Networks
• Mash-up Enablement of Telecom
• VoIP, Location, SMS, MMS, Instant Messaging,
  Presence, Buddy/Group Lists, and Conferencing
  become SIP-based features to be mashed-up with
  existing Internet/Search services

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Combined Strength of Oracle BEA
The Leader in Network Middleware Applications
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Oracle Communications Service Delivery
The Best of BEA WLCP and Oracle SDP Products


Platform

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Oracle Next-Generation SDP Solution
Combined Power of Telecom SOA Web-IMS Services
Layers
Telecom SOA
Oracle SOA Suite Oracle WebCenter Suite
Converged Service Exposure Execution
Oracle Communications Converged Application
Server Oracle Communications Services Gatekeeper
Next-Gen Service Delivery Platform
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Oracle Next-Gen SDP ProductsProduct Portfolio
Overview
Oracle Communications Services Gatekeeper
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Oracle SDP Product Descriptions
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Oracle Communications Service Delivery
Product Family Overview
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OCSD is the Converged Services Layer
Converged Services Layer
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Oracle Communications Converged Application Server
Functional Overview
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Oracle Communications Converged Application Server

• Product Overview
• Standards-based Java EE-SIP-IMS application
  server
• Application platform for converged Web telecom
  domain services
• Key Features
• Standards - Java EE, SIP Servlet, SOA, 3GPP IMS
  (ISC, Diameter), IETF
• HA - Geographically distributed session
  replication tiered clustering
• OAM WebLogic Diagnostic Framework, Oracle
  Enterprise Manager Diagnostics
• Service Creation Oracle JDeveloper, Oracle
  TopLink ADF
• Performance High throughput low latency w/
  Oracle JRockit Real Time (100ms)

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Key OCCAS Features

• Latest SIP Servlet Standard v1.1 (JSR 289)
• SIP-Java EE convergence, Application routing
• OCCAS is JSR 289 Reference Implementation
• Supports Oracle WebLogic Server 10.3
• Latest Java EE 5 Web Services standards
• Value-added Presence and Group List Enablers
• Real-time collaboration-enablement with
  OMA-compliant Presence XDM Server
• Real-time Java Virtual Machine (JVM)
• 10x lower latency with Deterministic Garbage
  Collection JVM in Oracle JRockit Real Time
• Standards-based Service Creation Tools
• Rapid SIP Servlet and Web Services application
  development with Eclipse-based Java development
  tools

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Powerful Converged Web-Telco Container
Single platform for Internet-Telecom-SOA
integration

• Key Cross-Industry Standards in One Platform
• SIP Servlet 1.1 API (JSR 289)
• Java EE 5 / Java 6
• 3GPP IMS ISC, Sh, Ro, Rf
• OASIS Web Services
• IETF SIP, Diameter, XCAP, SCTP
• Converged Web-IMS Container
• Create converged Internet-IMS services using Java
  EE and SOA principles
• No need for multiple application servers
• Converged Application Development
• Integrated Web-Telecom service creation
  environment
• Developers can deploy Web and Telecom apps into a
  single converged container

Web Services Container
SIP Servlet Container
OCCAS
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SIP Servlet 1.1 (JSR 289)
Accelerating Converged Web-IMS Application
Development

• Latest release of widely adopted SIP Servlet
  standard
• Led by Oracle as JCP spec lead
• Fixes and enhances SIP Servlet API
• Enables SIP-IMS feature composition with new
  Application Router
• Enables HTTP-SIP convergence with SIP
  Servlet-Java EE integration
• Simplify B2BUA (Back-to-Back User Agent)
  application development
• Key-based SIP application session targeting
• Backwards compatibility with SIP Servlet 1.0 (JSR
  116) applications

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Oracle WebLogic Server 10.3
Enhanced Standards Support and Developer
Productivity

• OCCAS 4.0 is based on the Oracle WebLogic Server
  10 platform
• BEA WLSS 3.0 and 3.1 (and OCCAS 3.1) were based
  on WLS 9.2
• Dramatically increased developer productivity
• Java Platform, Enterprise Edition (Java EE) 5
  EJB 3.0 (Ease of development)
• Java 6 (Annotations, Dependency Injection)
• Support for Oracle developer tools TopLink, ADF,
  JDeveloper
• New improved Web Services support
• Key to writing deploying services in support of
  SOA
• Latest Java EE 5 Web Services (JAX-RPC, JAX-WS,
  JAXB)

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Ultra High Availability Reliability
Geographical redundancy w/ tiered clustering

• OCCAS deployment architecture is designed for
  carrier-grade availability
• Geographically redundant session replication
• Tiered clustering of OCCAS Engine and State Tiers
• Session state for SIP-IMS applications on OCCAS
  are replicated across multiple, geographically
  distributed cluster sites.
• Minimizes dropped sessions in the event of a
  catastrophic site failure.

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Ultra High-Performance
Turbo-charging converged Web-telecom applications

• Converged applications require
• Extreme low latency and predictability
• Ability to handle large streams of incoming data
• Oracle JRockit Real Time
• Oracle JRockit 5.0, ultra high-performance
  realtime JVM
• Guaranteed maximum response times using
  Deterministic Garbage Collection (DGC)
• 10x lower latency for OCCAS 3.1 using Oracle
  JRockit (vs. Sun Hotspot)

RecommendedOCCAS Deployment Stack
Oracle Communications Converged Application Server
OS and Hardware
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OCCAS with JRockit Real Time (JVM with
guaranteed maximum response times)

• Operating cost reduction of 35 to 50 or more
• Deterministic garbage collection allows
  increased system utilization for real-time
  traffic processing, resulting in dramatically
  reduced hardware, hosting and maintenance costs.

29 Oracle Restricted and Confidential
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Oracle Communications Services Gatekeeper
Product Overview
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Oracle Communications Services Gatekeeper
Functional Overview

• Product Overview
• SDP service exposure and policy enforcement
  platform based on Java EE and Web Services
• Network abstraction platform across fixed, mobile
  and NGN networks
• Key Features
• SLA-based policy enforcement
• Enhanced Telecom Web Services (Parlay X 2.1/3.0)
• Supports Web 2.0, SOA, and Telecom service
  exposure
• Platform customization and extenstion toolkits
• Geographically distributed SLA enforcement
• Partner relationship management

Oracle Communications Services Gatekeeper
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Key Features

• Integration with Java EE, SOA and IMS
• Supports SIP, Diameter, REST, Java Web Services
• Converged Service Exposure
• Parlay X 2.1/3.0 Web services
• Extended custom Web services
• SOA Web Services and REST Web 2.0 support
• Powerful Policy Enforcement
• Geographically redundant SLA enforcement
• Service Creation Environment (SCE) Suite
• Platform Development Studio and Extension SDK
• Partner Relationship Management
• Scalable and automated framework for 3rd party
  application partner management

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OCSG Communication Services

• 3rd party service exposure layer providing Web
  Services and native network interfaces
• Expose network capabilities to 3rd party
  communication applications
• Legacy and next-gen network integration layer
• Key Services
• Messaging (SMS, MMS, WAP Push)
• Call Control (3PCC, Audio)
• Subscriber Profile
• Mobility (Presence, Location)

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Server Services Overview

• Comprehensive portfolio of platform services for
  OCSG communication services
• Policy enforcement
• Alarms, events, and statistics
• High availability
• Key Services
• Alarms, records statistics
• Configuration storage
• Policy accounts
• Budget session management
• SIP/IMS

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Key Customer Benefits

• Allows carriers to create and deliver new
  services which will result in new revenue streams
  and new business models
• Enables revenue-generating, converged Web-telecom
  services layers

Increase Revenue

• Allows for a IT-based service infrastructure,
  which results in lower-cost structure for new
  service creation, and delivery
• Brings down the cost of on-boarding, and
  managing, 3rd party service providers

Cost-Effectiveness

• Increases the pace of new service creation and
  launch by using IT technology in the network
• Allows carriers to rapidly add/modify 3rd party
  partners and new services

Business Model Agility
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Successful WW Customer Deployments
US Fixed Operator

• OCCAS deployed as SIP A/S for 100 of consumer
  VoIP and IP conferencing apps
• Award-winning, feature-rich, services
• Commercially deployed gt 2 years

• mobilkom austria group deploys OCCAS as IMS
  application server in commercial production IMS
  network
• Deployed IMS-to-CS calling, multiring
  applications
• Production roll-out in 5 operating companies

• InterCall deployed hosted IP conferencing
  solutions on OCCAS
• Processing gt 400M conferencing minutes per month
• 30 reduction in service creation cycle using
  SIP servlet programming

• Customer deployed OCCAS as IMS app server in
  commercial IMS network for SIP-based
  notifications
• Deployed OCSG as unified service exposure
  platform across entire SDP to multiple untrusted
  3rd party partner communities

• Vodafone Netherlands deployed OCSG as unified
  policy enforcement layer in SDP
• SLA/Policy enforcement prevents a single service
  outage from bringing down other services

• SingTel deployed OCSG for NG SDP service
  exposure layer
• Centralized, open service exposure
• Centralized 3rd party partner mgmt
• Centralized policy/SLA enforcement
• Reduce OPEX via OAM enhancements

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mobilkom austria Group
IMS Services Platform

• Customer Challenges
• Introduce converged IMS-telecom services to
  mobile subscribers in Central Eastern Europe
• Lower the barrier to IMS service adoption using
  familiar and well-known communication services
• Leverage existing subscriber billing and branding
  affinities
• Solution IMS Services Platform
• Oracle Products Oracle Communications Converged
  Application Server
• Deployed OCCAS as the standard IMS application
  server in their production IMS network
• Implemented IMS-based call control
  (IMS-to-Mobile, Multi-ring) and prepaid charging
  applications
• Built SIP Servlet-based IMS applications in-house

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InterCall
Converged Multimedia-over-IP Conferencing

• Customer Challenges
• Need to decrease time-to-market
• Rapidly create new revenue-bearing solutions
• Increase competitive agility
• Implement a standards-based service creation
  platform
• Solution Standards-based Conferencing Platform
• Oracle Products Oracle Communications Converged
  Application Server
• Standards-based SIP application development and
  deployment platform
• Reduce SIP service creation and deployment by 30
• Process over 400 million conferencing minutes per
  month on OCCAS-based conferencing platform

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Telecom Italia
IMS Services Platform

• Customer Challenges
• Launch new services on IMS network
• Need standards-based services platform for new
  IMS services
• Oracle Solution IMS Services Platform
• Oracle Products Oracle Communications Converged
  Application Server
• Deployed OCCAS as IMS application server in the
  IMS network to create a converged Web-IMS
  application
• Uses SIP to send notifications to end-user IMS
  handsets for Web-based events, with end-user
  using HTTP to retrieve the event

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Telecom Italia
Multi-ecosystem Service Exposure Platform

• Customer Challenges
• Open SDP to MVNOs
• Leverage Web 2.0 community
• Multiple entry-points into SDP with multiple
  access control and
• Oracle Solution Service Exposure Platform
• Oracle Products Oracle Communications Services
  Gatekeeper, Oracle Service Bus
• Implemented a single service exposure layer to
  multiple partner ecosystems
• Implemented a single policy enforcement mechanism
  to manage MVNOs, Web 2.0 users, and telco
  partners

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Vodafone Netherlands
Policy-enforced service delivery platform

• Customer Challenges
• Existing SDP has no SLA enforcement
• Unenforced SLA violations lowered SDP service
  availability
• Uncontrolled network access traffic degraded
  overall SDP service quality
• Integrate multiple IVR systems into existing SDP
• Oracle Solution Unified Policy Enforcement
• Oracle Products Oracle Communications Services
  Gatekeeper
• Implemented a unified policy enforcement platform
  for all services deployed in the SDP
• Future plans will leverage open exposure
  interface to 3rd party partners

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O2 UK
Mobile data/content service delivery platform

• Customer Challenges
• Multiple entry points for 3rd parties into O2s
  network, each with its own protocol, security,
  conventions, etc.
• Need i-mode (2G data services) roll-out by end of
  2005
• Need SDP for best possible mobile data/content
  downloading experience, with consistency and
  richness
• Need more efficient content partner integration
• Oracle Solution Service Access Gateway (SAG)
• Oracle Products Oracle Communications Services
  Gatekeeper, Oracle WebLogic Portal and Oracle
  WebLogic Integration
• SAG becomes single point of entry into O2 network
  for all 3rd party content partners
• Partner Relationship Management (PRM) portal
  provides self-service access to 3rd party
  partners
• Reduce content partner on-boarding time to 30 days

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SingTel
Next-generation SDP evolution NDP

• Customer Challenges
• Voice revenue flattening out
• Increase leverage of external 3rd party
  developers, and tap into the potential of
  unlimited innovation
• Promote access to limited network resources and
  capabilities
• Reduce time-to-market for launching new services
• Need mechanisms for 3rd parties to be paid
• Oracle Solution Next-Generation SDP (NDP)
• Oracle Products Oracle Communications Services
  Gatekeeper
• Implemented a standards-based northbound service
  exposure layer to 3rd party service providers
• Initial focus on messaging enablers (SMS, MMS,
  WAP Push)
• Unified policy enforcement across entire SDP for
  security and policy control of 3rd party service
  providers
• Granular event detail recording to support
  reporting requirements
• Next steps Add call control and location
  enablers Evolution towards Telecom SOA
  architecture

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Italtel
Standards-based Service Creation Execution
Platform

• Migrated SIP-IMS enablers off proprietary SIP
  application server
• Chose OCCAS as strategic SIP-IMS service creation
  and execution platform
• Reduce time to new service logic development
• Implemented 3 converges service enablers on
  Oracle Communications Converged Application
  Server
• Italtel TSB (The Service Box)
• Italtel Presence Server
• Italtel Group List Management Server

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Key Value Propositions
OCSD products have been deployed successfully in
commercial production SDP, IMS and VoIP networks
worldwide (O2, Vodafone, SingTel, etc.)
Most comprehensive, extensible, and open service
exposure, orchestration and policy/partner
management platform
Dedicated worldwide telecom network RD and
solutions centers to meet regional operator/NEP
requirements (Redwood Shores, San Francisco,
Beijing, Seoul)
Most comprehensive, powerful, converged
Web-SOA-telecom application server to enable
rapid, cost-effective and innovative service
creation and delivery
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OCSD Network Partner Ecosystem
Application ISVs
Network ISVs
Network Equipment Providers
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Key Strengths
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