BAB 303

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BAB 303

• Marketing An Introduction

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Outline

• Class Syllabus
• Schedule
• Role of Marketing in Business

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Class Syllabus Leverage the TAs!

• All questions and issues are to be directed
  through the TAs
• Course TAs contact info
• Peter Sashin (pas164_at_psu.edu)
• Room 423 Bus Bldg
• Office Hours Monday 1pm-5pm
• Steve Christensen (slc320_at_psu.edu)
• Room 423 Bus Bldg
• Office Hours Friday 8am-12pm

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Class Syllabus - Exams

• Three online tests taken in 210 211 Keller each
  worth 33 of your final grade
• BRING YOUR PSU ID!!!!
• Register online via the junior core website
• Make-up requests filed at the junior core office
  at 202 Business Building
• E-testing review Wednesday, Sept. 7th 630pm at
  100 Thomas Building

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Class Syllabus - Other

• Opportunity to earn up to 2 extra credit points
• 1 point awarded for each successfully completed
  study (1 added to final grade)
• Lectures posted to Angel prior to class

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MARKETING AN INTRODUCTION 7/E by Armstrong
KotlerCourse BA 303, Principles of Marketing
Professor John Liechty This text is a
crucial resource for Test Preparation
Homework assignments Reading assignments
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Special ValuePack for Penn State

• Text Custom Student CD ISBN 053610395X
• Priced LOWER than a used book at the campus
  bookstore!
• New text Student CD 82.95
• Used text 84.00

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• Text Video Tips On
• Using your textbook
• Navigating freshman year
• Choosing a major
• Writing term papers
• Juggling finances in college
• Career guidance
• And more!
• Featuring content written by students for
  students!

www.etipsforAgrades
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Role of Marketing

• Delivering Value to customers
• Figuring out what customers need and meeting that
  need
• Feel they have good value
• Economically Viable

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Role of Marketing

• Products Developing new products
• Placement Distribution, how to get products to
  customers
• Price What can you charge?
• Promotion Communicating the Value Proposition

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Other Areas

• Finance
• Accounting
• Information Systems
• Management
• Logistics/Supply Chain Management
• Manufacturing/Engineering

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Finance

• Getting the money (capital/resources) to run
  various projects capital budgeting, equity and
  debt issues
• Dealing with the pension problem
• Secondary Markets raising money and buying and
  selling financial securities

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Accounting

• Keeping track of assets and liabilities
• What do you own and what do you owe?
• Tax Accounting assets, liabilities and income
  from the Governments perspective
• Managerial Accounting assets, liabilities and
  income from the perspective of managing the
  company.

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Information Systems

• Creating and effectively using the computer
  systems (computers, networks, databases, )
• Underlying and connecting every aspect of the
  business

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Management

• Leading people and making strategic decisions
• Recruiting, hiring, assessing and firing.
• Motivating providing direction, vision,
  resources and incentives
• Deciding where to place resources and where to
  not place resources

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Logistics

• Transportation, scheduling, inventory management
• Keeping track of lots of things and getting them
  to where they are supposed to go in an optimal
  fashion

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Manufacturing

• Physically creating the product
• Design and Engineering