Know what we know

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Know what we know
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WHO WE ARE
TAG Strategic is a digital entertainment
consulting firm providing expert strategy, market
intelligence, product ideation, business modeling
and business development services to
multinational companies and select emerging
businesses. TAG accelerates business
development for its clients and delivers market
leadership and sustainable, defensible advantage
in the dynamic and rapidly evolving global
marketplace.
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WHAT WE DO
We excel at getting entertainment and technology
startups to the next level and helping major
multinational corporations re-examine their
strategy and launch next generation services. We
serve the entire company lifecycle, including
Product Ideation and Funding
Strategy and Planning
Strategic Partners
Content Licensing
Acquisition
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HOW WE DO IT
CEO-level relationships
Industry influence and thought leadership
Expertise with deal terms and negotiations
MUSIC, FILM, TV, TECHNOLOGY, GAMES
Deep resource of potential clients and partners
Experience-driven competitive analysis
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YOUR IDEAS COME TO LIFE Whether the objective
is legal and rights frameworks, proven
go-to-market strategies, online and mobile
marketing, artist development, emerging
competitive innovations, or industry best
practices , the team at TAG carves the most
direct path from idea to reality.
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CASE STUDY COCA-COLA

• The Coca-Cola Company has a long history with
  creating iconic songs for their commercials and
  in recent years has worked directly with popular
  artists to release pop music versions of their
  jingles. This was new territory for them, and
  they wanted to have a deeper understanding of
  where the revenue opportunities and financial
  obligations were for these new songs,
  particularly within digital and mobile arenas.
• TAG
• Conducted an in-depth audit of Coca-Colas music
  publishing assets and the internal operations
  and external partners they used to manage them.
• Created financial models for various uses of the
  songs, for example download sales, internet
  radio streaming, online video streaming, album
  sales, ringtones, etc.
• Recommended deal terms for Coca-Colas contracts
  with artists creating works for the brand.
• Identified areas for improvement and a specific
  path forward which would increase Coca- Colas
  control over their works and the revenues
  received from them.

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CASE STUDY VERIZON

• Verizon was launching a new type of cordless
  phone integrated into a touchscreen media hub
  device, an appliance that would be optimized for
  use with its FIOS broadband service. Capitalizing
  on the ultra-highspeed broadband capabilities of
  FIOS, the FIOS Fone was developed to take the
  traditional kitchen phone far beyond voice calls
  and into the connected home.
• TAG
• Provided a go-to-market and long term
  entertainment/media strategy, delivering
  recommendations for content, services, packaging,
  pricing, and marketing strategy.
• Determined strategy and positioning for music in
  the FIOS Fone that aligned with Verizons music
  strategy across its various distribution
  platforms.
• Researched the target user for the FIOS Fone
• Conducted a competitive analysis of all similar
  internet-connected devices and identified areas
  where Verizon could gain advantages in the
  marketplace.
• Identified and connected client with potential
  strategic partners to provide music and
  entertainment services/utilities that would
  resonate with users.

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CASE STUDY HELLO MUSIC

• Hello Music sought to launch a marketplace for
  artist services where independent musicians could
  be heard and given opportunities for career
  advancement that couldnt be accomplished on
  their own.
• TAG provided
• Identified anchor service partners for Hello
  Musics launch and led introductions and
• negotiations with each. Partners included
  Yahoo! Music, Slacker, Tunecore, Topspin
• LyricFind and more.
• Launched Hello Music to the music industry at
  Midem 2010. Impacted with strategic on-
• site meetings, a co-hosted party with
  Topspin and Hypebot, and a launch dinner with
• current and potential partners.
• Sourced PR company and General Manager

TAG Strategic has been an invaluable resource
for us. They are a true outsourcing partner for
opening important doors and driving growth and
awareness. They helped us to plan the right
moves and meet our business objectives. -Zack
Zalon, Managing Partner, Hello Music
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CASE STUDY STREAMJAM

• StreamJam developed a light, web-based
  application that presents live, online broadcasts
  in a virtual venue with viewers represented as
  avatars. The avatars can change appearance,
  dance, chat with other avatars, and purchase
  virtual goods.
• TAG provided
• Meetings with major labels and artist managers
  about creating events and fan clubs at
• launch
• Presented StreamJam to advertising and
  marketing agencies for sponsorship
• opportunities
• Connections to major online music sites for
  integration to their existing live broadcasts

Any new startup in the music space faces the
daunting task of forming relationships and
getting an audience with key industry
organizations and individuals. Working with TAG
is the most efficient and cost effective way I've
encountered to succeed at this critical step.
  - Sibley Verbeck, Founder, StreamJam
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CASE STUDY UK TRADE INVESTMENT

• UKTIs mission is to connect and encourage
  commerce between UK companies and the rest of the
  world. TAG worked with its entertainment division
  to craft an event at SXSW that would bring
  together US and UK digital entertainment
  companies and foster real business development
  opportunities.
• TAG provided
• Produced day-long UKTI_at_SXSW event during SXSW
  Interactive
• Featured two programmed networking sessions,
  keynotes from CEA and Martin Atkins
• (Public Image Limited, author), and panels
  featuring leading executives from the digital
• media industry

TAG brought a creative, professional and
customer-focused approach to the project. They
ensured that both UK Trade Investment as their
client and the UK music and digital sectors as
our target audience were both very well served.
-Philippa McEvoy, Strategy Manager, Music UK
Trade Investment
The UKTI event at SXSW offered great information
and wonderful networking opportunities. Well
done, TAG Strategic! Thank you. -Michelle
Margherita, Lojinx, Label Manager
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CASE STUDY EMBLAZE

• Emblaze Mobile is a leading technology design
  house in the EMEA region specializing in
  development software, custom handset
  manufacturing and providing infrastructure for
  mobile media delivery. Their current priority
  undertaking is the Monolith Project, a next
  generation mobile device with usability at the
  heart of the content experience.
• TAG provided
• Analyzed licensing options for Monolith
  sourced white label partner, led negotiations
• Deep dive on proposed features of handset and
  how to optimize them for entertainment
• General evaluation of proposed service advised
  on strategies to outperform competitors

When we first started, we didn't have a clue
where to begin. You helped us tremendously to
understand the business, understand our options
and equipped us with the right tools that helped
us to pick the right music store provider. We
couldn't have done this without you.. -Moshe
Reifman, Director of Business Development,
Emblaze
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WHAT CLIENTS HAVE SAID
TAG Strategic played an instrumental role in
opening up our European efforts for Clikthrough.
Their strategic relationships and vision for our
product helped us gain ground in an incredible
new market. -Abe McCallum, Founder CEO,
Clikthrough
"Working with the TAG team has been nothing short
of amazing. The depth of their digital music
industry contacts, and the doors they have opened
for our management team and the deals they have
procured in just a few short months have been
superlative. -Jon Christopher Biondo, Esq. for
Masterbeat
TAGs insight and strategic thinking has been a
valuable asset to MediaNets new product
roll-out.  We would recommend TAG to others who
are looking to expand and grow their business.
  -Ann Garrett, International Public Relations
Consultant, MediaNet
Without TAG's broad, practical knowledge about
the digital music industry and dedication to our
cause, we would not be able to set the proper
strategy and meet our objectives." -Greg
Golebiewski, CEO, Buymyplaylist.com
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INDUSTRY INFLUENCE   TAG is a recognized and
respected thought leader within the digital
entertainment industry and crafts programming for
leading digital conferences.
Co-Chair Deliver State of the Union keynote
Chairman, MidemNet
Board TAG-led sessions
Digital Advisor
Digital Advisor
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INDUSTRY INFLUENCE  TAG STRATEGIC SALON
SERIES TAG crafts a series of salons for digital
entertainment senior executives to meet,
socialize and converse about issues critical to
the industry. Attendees are hand selected and
limited to 40 per event. TAG has hosted salons in
Los Angeles, New York, London and Berlin.
...was fun yesterday as always!  Good to get the
debate going. -Pasa Mustapha, Head of Digital
Studios International, Endemol

• TAG Strategic brings the right delegates with
  the right topics at the right time to the same
  table. The TAG-hosted event revealed a lot of
  potential for further discussions, cooperation
  getting the music industry to move on.
• Melanie Sarah Etzold, Project Manager,
• FOX Mobile Distribution

Fantastic debate on Monday! Excellent
moderation. -Garry McGarry, CEO, JumpWire Media
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TAG TEAM

• Karen Allen, VP Client Services
• GM Americas, Mobile Entertainment Forum
• Internet Evangelist, RIAA
• Director of Content Acquisition,
  N2K/Rocktropolis.com
• Artist Manager, Firstars Artist Management

• Ted Cohen, Managing Partner
• SVP of Digital Development Distribution, EMI
• Managing Partner, Consulting Adults
• EVP Digital Music Network
• VP Music, Philips Media
• Artist Development, Warner Music

• Dick Wingate, GM East Coast Business
• Development
• President, Media Development Chief Content
  Officer, Nellymoser Inc.
• SVP Content Development, Liquid Audio
• President, Content Programming, Digital
  Transaction Machines
• SVP, Marketing, Arista Records (BMG)
• SVP, AR PolyGram Records

• Corey Denis, VP Digital Marketing Social Media
• Founder, Not Shocking
• VP Marketing, reapandsow
• Dir Marketing, Rumblefish
• Marketing Manager, IODA
• Director Online Marketing, What Are? Records

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HOW CAN WE HELP YOU?
Contact TAG to discuss how we can help you meet
your objectives and grow your business. Karen
Allen, VP Client Services karen_at_tagstrategic.com
www.tagstrategic.com Twitter _at_tagstrategic
Facebook facebook.com/tagstrategic