Increasing Shareholder Value Through Effective e.Learning

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Increasing Shareholder Value Through Effective
e.Learning

• Dr. Rajiv Tandon

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Surprised !

• We are surprised by radical shifts in our daily
  activity
• Arnold ToynbeeIn evolution nothing fails like
  success
• Warren Bennis
• Those the gods want to fail, give them 20 to
  25 years of success

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Dont Be Surprised !

• Education and Training are in for radical
  transformation akin to Health Care of the 80s
• Essential need
• Huge market
• Continually escalating costs
• Fox guarding the chicken coop

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Does this sound familiar?

• I cant find fully trained personnel
• Turnover retraining is costing me a fortune!
• When I schedule training, people cant come
• Customers know more than my salespeople
• My employees dont know the procedures

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The Changing Context

• 1. Training vs. learning
• 2. Adult Learning
• 3. Time as a measure of training
• 4. Flexibility in all forms
• 5. Cost escalation and ROI

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1. Training vs. Learning

• Training
• coach, discipline, educate, enlighten, equip,
  exercise, foundation, grow strong, inure, mentor,
  practice, prepare, teach, whip into shape
• Learning
• acquire, ground one-self to improve ones
  knowledge, master, read, receive
• (Websters New World Thesaurus, 1974)

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2. Adult Learning

• Adult learning is different
• Learning at the most teachable moment
• Diversity of knowledge
• Many commitments ahead of learning
• More real world and life experiences

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3. Time Measure of Training?

• Fixed Time
• Fixed Results

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4. Flexibility in all Forms

• Androgogy vs. Pedagogy
• We are nearing the end of the era... that
  respectable learning takes place only in
  buildings... Adults are beginning to demand that
  their learning take place at a time, place and
  pace convenient to themmost educational
  services... will be delivered electronically.
• -Malcolm Knowles, 1984

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5. Cost Escalation and ROI

• The Training Paradox
• The company has to provide all the training to
  create any margins in a competitive world
• With all the training how do we retain any of
  the margins that are created?

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Solving the Paradox

• Technology is the culprit in hyper-change
• Technology is the answer to cope with change
• e.Learning

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The e.Learning Promise

• Improved learning
• at a
• Lower overall cost

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e.Learning...
...leverages various DELIVERY and LEARNING
Technologies to create, enable, deliver and/or
facilitate lifelong learning
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Evolution of e.Learning

• Instructor-led
• Media based Learning (Audio, Video)
• Technology-based Instruction
• - Computer Based Training
• - CD-ROM based Training
• Networked Learning
• - Instructor Facilitated Learning
• - Office Network, Intranet, LAN
• - Web, Internet
• - Collaborative Learning

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Design for e.Learning should be

• Instructionally sound
• Accommodate different learning styles
• In Digestible Chunks
• Follow Adult Learning principles
• Available to all
• Dealers
• Employees
• Customers
• Future proofed for inevitable change(s)
• Content
• Technology
• Context

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12 Principles of Teaching Adults

• 1. Needs Assessment
• Each person has different needs
• Accommodate diversity
• e.Learning Promise
• Individualized programs
• Avoid not needed segments
• Handle great diversity of needs
• J. Vella, Learning to Listen, Learning to
  Teach The Power of Dialogue in Educating
  Adults. San Francisco Jossey-Bass, 1994

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12 Principles of Teaching Adults

• 5. Praxis
• Learning by doing
• e.Learning Promise
• Try It
• Progress Check
• Built in Practice Exercise
• Learn from mistakes

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12 Principles of Teaching Adults

• 11. Engagement
• Engage the learner in the learning task
• e.Learning Promise
• Close to actual work situation
• Engaging methods
• Small segments without overloading
• Interactive

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The Learning Pyramid

• Decisions, Judgement, Strategies e.g. Succession
  Planning
• Procedures, Information, Operations
  e.g.Induction and Corporate Rules

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Role of Instructor in e.Learning

• Facilitator and Knowledge Manager
• Subject Matter Expert
• Instruction Design
• Project Ownership
• Human Interaction
• Advanced Topics
• Blended Solution

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Instructor
e.Learning
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Return on Investment
e.Learning vs. Conventional Instruction
Learning Time 60 Faster Content Retention
50 Higher Consistency 60 Better Cost 64
Less
Reported in Multimedia and Videodisc
MonitorSource US Army, Xerox, United
Technologies, WICAT, and Federal Express
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Cost Reduction Driving Growth
At the beginning of this decade it cost 300 for
an hour of instruction using traditional
classroom for delivery. By 2005, that same hour
will cost 0.03, an astonishing four orders of
magnitude difference. - Bill Raduchel, Sun
Microsystems
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e.Learning Segments

• K-12
• Higher Education
• Corporate Training
• Professional Development

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e.Learning Segmentation..
Content
Services
Technology
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Corporate e.Learning Revenue
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Customer Service
Customer Service
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Sales Training
Sales Training
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Product Training
Product Training
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Process Training
Process Training
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Industry Segments
Airlines
Travel
Automotive
High Tech
Daimler ChryslerFinancial Services
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Industry Segments
AssociationsPortals/COINS
Retail/Service
Finance
Telecomm
Manufacturing
Training
MitsubishiFinance
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Increasing Shareholder Value

• Return on Investment
• Effectively teach learners for improved
  performance
• at a
• Lower, declining total cost to the organization

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Improved Learning

• For the learner
• - Just in time
• - Using preferred style
• - Higher retention
• - Self paced

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Improved Learning

• For the company
• - Budgeting vs. Spreadsheet
• - Consistency
• - Multiple methods of reaching total
  organization
• - Matched content between modes
• - Accurate simulation
• - Ensure predetermined competency

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Cost Reduction

• For the learner
• - Eliminate teaching portions already known
• - Productive earlier
• - Lower downtime
• - Using dead time for training
• - Lower need for re-training

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Cost Reduction

• For the company
• - Reusability of content
• - Easier distribution
• - Easy modifications changing the learning byte
• - Create a reusable model
• - Reduced Help Desk needs

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Total Cost in e.Learning

• Initial cost of development
• Delivery cost(s)
• Deployment cost(s)
• Cost of ongoing change(s)

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e.Learning Challenges

• Tradition
• Skills procedures vs. concepts nuances
• Technology focus vs. better instructions
• Ongoing cost vs. investment
• Graphics and media
• Bandwidth
• Keeping up with change of technology

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User View
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Emerging Standards
Building Blocks
Description
Examples
Destination on the web Key Interoperability
Corporate LMS Learning Portal Learning Community
Key Reusable, ease of development
Shareable Content Objects (learning bytes)
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Future Proofed Architecture
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Future-Proofing Example XML
XML Content
Multiple Languages
German
English
Spanish
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Superior e.Learning at Lower Cost

• Scalable
• Global 724
• Reusable Assets

Lowest Total Cost
Mass Customization

• Maintainable
• Changeable
• Non-programmers

• Instructional Design
• Learning styles
• Digestible chunks

Technology
Adult Learning

• Web Based
• Standards Compliant
• Future Proofed

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Discussion

• www.learningbyte.com
• LearningByte International
• 1660 Highway 100, Suite 400
• Minneapolis, MN 55416-1507
• (952)- 543-3500

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Recap..

• e.Learning offers great promise
• Caution! Remember
• Androgogy (Adult Learning)
• Many pitfalls, experience counts
• Pieces need to be coordinated
• Compliance with standards
• Future Proofed Technology
• Try it! Youll like it