Speaking Faculty Speak

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Speaking Faculty Speak Abandoning Library Lingo

• Marketing Information Literacy to Faculty
• Michelle S. Millet
• Trinity University

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About You

• First things first I need to know my audience

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Overview

• Marketing
• Libraries Information Literacy
• Lingo
• Faculty/Campus Culture
• Personal Plan

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Marketing?

• analyzing the needs of customers, designing
  products and processes to meet those needs, and
  communicating the availability of these to the
  customer. Dictionary of Business and
  Management

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Why do we need to market a library?

• The academic library sits squarely at the center
  of the knowledge revolution. We librarians need
  to get our minds around this massive fact. Our
  position is one of our central assets.
  Robert L. Houbeck Jr., 2002.

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Marketing info lit?

• Relevance
• Problem solving
• Keeper of knowledge!

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A Campus Issue

• Marketing information literacy transforms it from
  a library issue to a campus issue

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Library Lingo

• Activity 1

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Lingo Examples

• ILL
• OPAC
• ACRL
• ALA
• Database
• Approval Plan
• UL/AUL
• AACR2

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Information Literacy Library Lingo

• Information Literacy what does this mean?
• Activity 2

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Librarian/Faculty Partnerships

• If we wish the library to function more
  effectively in the collegewe must direct our
  efforts toward the curriculum, working through
  faculty.
• Patricia Knapp, 1958

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Some Faculty Attitudes Towards Librarians

• Emphasis on service role
• Professionals, not equals
• Unaware of amount of teaching
• Substantial involvement ¼
• Ivey, R.T. (1994). Teaching faculty perceptions
  of academic librarians at Memphis State
  University. College Research Libraries 55
  69-82.

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What are your perceptions?

• Activity 3.

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Understanding Faculty Culture

• Meet them on their turf
• Read what they read
• Speak like they speak
• Solve their problems
• Reinforce your efforts

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Multiple Visions

• Personal Vision
• Librarys Vision
• Be able to communicate both of these!

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Learn The Teaching Facultys Vision

• What is their vision of information literacy?
• Activity 5.

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Dominant Faculty Discourses

• Pedagogy as
• Disciplinary Integrity
• Disciplinary Expertise
• Academy Freedom
• Self-Motivated Learning
• Activity 6.
• Immersion 2004, University of Washington

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Back to Marketing

• Be able to tell your story
• Without lingo if necessary
• What has been your impact?
• Talking points
• Student Success
• Deal with the tough questions problems
• Activity 7.

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Outreach

• IN and OUT of the building
• Physical advertising
• Mental (back to problems!)
• Advertising Rule Seven Times
• Activity 8.

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100 Ways to Reach Your Faculty

• Terri L. Holtz, University of Louisville,
  American Library Association Conference (2002)
• Activity 9.

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Success Stories

• So and So did it
• What do you mean, we dont have it?
• Youre rightthese papers are crap

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Questions?
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Michelle S. MilletInformation Literacy
CoordinatorElizabeth Huth Coates LibraryTrinity
UniversityOne Trinity PlaceSan Antonio, TX
78212-7200michelle.millet_at_trinity.edu