Build-It-Yourself seeks partners who can help bring our unique online learning environment direct to kids and their parents at home.

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Build-It-Yourself seeks partners who can help
bring our unique online learning environment
direct to kids and their parents at home.
Empowering the next generation of builders
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Build-It-Yourself provides after-school and
at-home workshops that inspire and empower kids
to create, design, build and invent. We engage
boys and girls in playful approaches to design,
invention and scientific inquiry. We train kids
to apply complex technology to solve problems.
Empowering the next generation of builders
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Value Proposition
Consistent, high-quality high-value, engaging,
technology instruction at half the cost of
traditional instruction.

• Large and growing demand for technology training
  and constructive, after-school activities.
• Collaboration with MIT Media Lab.
• Proven and acclaimed content.
• Unique workshop delivery model.
• Access to Harvard/MIT student specialists.
• Experienced, talented team.

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The Product

• Database of Content Elements
• Online database of
• Playful storylines and associated challenges
• Building tricks and lessons
• Functional building blocks that enable kids to
  build complex projects quickly.

Content
Specialists
Collaboration
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The Product
Content
Specialists
Collaboration

• Seth Mastin BA Computer Science, MIT
• Rebekah Gendron MEd, Rhode Island Univ
• Max Seidman Sophomore BBN
• Valeria Roman Science Journalist, Argentina
• Naseem Makiya Junior Harvard
• Michael Hsu Sophomore, Choate
• Liu Huan Senior, Shanghai High School
• Joan Tarud MS Mechanical Engineering, MIT

Network of Specialists Graduates and students
from the Harvard/MIT community who inspire and
guide kids.
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The Product
Effective Collaboration Tools 2-way audio/video
webcast platform enables kids to collaborate
with peers and specialists in a global laboratory.
Content
Specialists
Collaboration
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The Value Net
Customers Summer Camps After-school
programs Parents
Complementors Publishers Manufacturers Retail
Outlets Schools
Competitors Teachers Local Museums Mad
Science Bright Horizons
Build-It-Yourself
Suppliers Marratech / Google Craft Stores Radio
Shack
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The Demand Factors
Kids
Parents
Corporations

• 1) Kids seek rich, online experiences.
• 2) Two-thirds of U.S. families are now headed by
  either two working parents or a single working
  parent. These families need after-school
  programs.
• 3) Many parents want to position kids to get into
  good schools.
• 4) Corporations are demanding a labor pool that
  is better trained in engineering and technology.

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Customer Profiles
Camp Directors Camp Directors seek popular
programs. 7.3 million kids attend 12,000 summer
camps.
After-School Program Directors After-school
Program Directors seek educational programs. 3
million kids are enrolled in after-school
enrichment programs.
Parents Parents seek engaging, constructive
activities for their kids when not in school.
Sources American Camp Association Institute for
Educational Science, US Dept. of
Education Digest of Education Statistics 2005
Empowering the next generation of builders
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Customer Market Segments

• Opportunity
• Summer Camps
• 7.3 Million Kids
• 2. After-school Time
• Organized by schools
• 2.5 Million Kids
• 3. After-school Time
• Organized by families
• 15 Million Kids

12,000 Camps 7.3M Kids
Summer Camps
Summer Camps
26,569 Schools 3M Kids
Private School
Private After-school
450K Kids (15)
23 Million Kids Grades 3 to 8
71,270 Schools 20M Kids
Public School
Public After-school
2M kids (10)
5 largest for-profit organizations 160K Kids
Commercial After-school
Assume 65 of kids can afford a computer and
120/year 15M Kids
_at_ Home
Sources American Camp Association Institute for
Educational Science, US Dept. of
Education Digest of Education Statistics 2005
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The Value Net
Customers Summer Camps After-school
programs Parents
Complementors Publishers Manufacturers Retail
Outlets Schools
Competitors Teachers Local Museums Mad
Science Bright Horizons
Build-It-Yourself
Suppliers Marratech / Google Craft Stores Radio
Shack
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Differentiation
1) Build-It-Yourself appeals to a high percent of
boys and girls. 2) Build-It-Yourself students
execute complex ideas quickly. 3) Build-It-Yourse
lf offers consistent, high-quality instruction at
low cost. 4) Build-It-Yourself projects are
creative and artistic.
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Competitors
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The Value Net
Customers Summer Camps After-school
programs Parents
Complementors Publishers Manufacturers Retail
Outlets Schools
Competitors Teachers Local Museums Mad
Science Bright Horizons
Build-It-Yourself
Suppliers Marratech / Google Craft Stores Radio
Shack
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Potential Distribution Partners
After-school Programs
Retailers
Publishers
Manufacturers
iRobot Leap Frog
Build-A-Bear
Mad Science
Penquin Sunset

• Add value to products.
• Drive new product development.
• Sell products.

• Monetize web presence.

• Expand curriculum.
• Generate new revenue.

• Monetize web presence.

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The Distribution Plan is Highly Leveraged
Retail outlets promote Build-It-Yourself
memberships because they drive sales of their
products, encourage family shopping and monetize
their on-line presence. 5,000 to 300,000 Leverage
Strategic partners place highly valued content in
retail outlets such as Home Depot, Radio Shack,
Sylvan Learning Centers, Barnes Nobel. 4 to
5,000 Leverage
Build-It-Yourself sells content branding to
highly targeted strategic partners including
publishers, after school programs manufacturers
and distributors. 1 to 4 Leverage
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Key Statistics
Validation

• 16 schools schools served
• 70 are repeat customers
• Include BBN, The Park School, Concord Academy
• Growth via word-of-mouth
• More than 1,400 kids served
• More than 15,000 hours of workshops delivered
• More than 320K revenue generated

• Clio was thrilled. She couldn't stop talking
  about what she did.
• Parent
• I never thought my son would give up soccer for
  anything.
• Parent
• Wow!
• Program director sitting in on a webcast from
  China.

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Validation
"The goal is to highlight the 'powerful ideas' in
the modules -- that is, the ideas that help you
understand how the module works, and provide you
with a foundation for building other
things." Professor Mitchel Resnick, from the MIT
Media Lab, directing the collaboration between
MIT and Build-It-Yourself to develop a database
of construction modules "Build-It-Yourself is
a fascinating program that engages students in
creative projects to design and build robots.
Both of my children --ages 7 and 9-- have
participated in Build-It-Yourself workshops and
learned greatly from it. It's very interesting
pedagogy." Dr. Fernando Reimers, Associate
Professor and Director of HGSE's International
Education Policy program, describing the
Build-It-Yourself program to colleagues at the
Harvard Graduate School of Education "Thanks
for putting on one of the best Robotics workshops
that I have been to." Science teacher at the
Jamestown Middle School, RI commenting on a
Build-It-Yourself workshop for teachers
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Validation
Collaborating on-line comes naturally to the next
generation!
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Everyone Wins in the Build-It-Yourself Eco-system
Parents
- See their kids engaged and excited! -
Collaborate and work with their kids.
Kids
Corporate Partners
- Have fun! - Solve problems creatively. -
Integrate multiple disciplines. - Reinforce core
curricula. - Collaborate and share ideas. -
Develop important tech skills.

• - Deliver high-quality programs.
• Reach kids and parents at-home.
• Develop new revenue streams.
• Differentiate.
• Develop future employees.
• Affiliate with a do-good program.

Investors
- Receive an attractive ROI. - Help solve a major
social problem.
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The Build-It-Yourself team is experienced and
dedicated to bringing our highly valued programs
online.
Responsibilities
Team Members Background
Build-It-Yourself will recruit a business
development team John Galinato Project
Management MEE, Cornell University. More than
25 years of software project management
experience. Gabe Kooperman Operations and
Webcast Management BS Physics, Tufts
University Liu Huan Engineering Student MIT
class of 2010, Computer Science and Electrical
Engineering Barbara Ross Business Development
Advisor Co-founder WebCT acquired by Blackboard
Manage business development Specify and manage
product development. Manage network of workshop
leaders and specialists Platform development
and webcasting
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Build-It-Yourself has a long history of
attracting talented, highly skilled contractors.
Responsibilities
Contractors Background
Pete Buletza Engineer BS in Computer Science,
Harvard University. 10 years experience with the
CIA, Intuit, and start-up companies developing
Internet based technology. Seth Mastin
Engineer BS in Computer Science, MIT 2005.
Rebekah Gendron Teacher Masters Degree in
Technology Education, University of Rhode Island.
Technology Coordinator in Rhode Island School of
the Future. Ann Butler Content Advisor MEd,
Harvard Graduate School of Education. 10 years
experience in training and teaching. Presently
writes for the Boston Globe.
Platform Architecture and Development. Platform
Architecture and Development. Content
development and webcasting Lesson plan
development
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Current Model
Going Forward Model

• On-site
• Fee per workshop
• In-person specialists
• Word-of-mouth distribution
• New England area

• On-line
• Subscription based revenue
• On-line specialists
• Distribution partnerships
• National and international

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Financials
5-year Target 300,000 customers gt 60M revenue
 
Annualized 's based on month 12 of each
year.
Yr5
Yr4
Yr3
Yr 2
Yr 1
Conclusions
60,625,000
23,928,750
7,415,000
2,323,750
924,000
Revenue
38,696,647
18,258,683
7,466,440
2,388,825
1,373,980
Expense
21,928,353
5,670,067
(51,440)
(65,075)
(449,980)
EBITDA
36
24
-1
-3
-49
Earnings / Revenue
Yr 5
Yr 4
Yr3
Yr 2
Yr 1
Profile
300,000
135,000
45,000
15,000
6,000
Online Members
202
177
165
155
154
Revenue / Member
87
50
25
9
6
Employees
1,533
667
200
67
40
Webcasters (tutors)
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Cash Flow
Year 1 Expenses
Full time salaries 660K
Webcast contractors 91K
Customer acquisition 71K
Rent and infrastructure 106K
Administration 45K
Total 970K
Revenue will equal expenses in month 24. Worst
case cash flow is 1.25 million.
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Investment of 1.5 million is required to grow
the team, shrink wrap the product, expand
infrastructure and develop distribution
partnerships.

• Large and growing demand for constructive,
  after-school activities.
• Consistent, high-quality instruction at ½ the
  cost.
• Collaboration with MIT Media Lab.
• Proven and acclaimed content.
• Unique workshop delivery model.
• Access to Harvard/MIT student specialists.
• Experienced, talented team.

www.build-it-yourself.com 617-547-9705
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Support Slides
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Potential Strategic Partners
Strategic partners are key to growing quickly!
Build-It-Yourself will invest significantly in
developing partnerships that address our
distribution, infrastructure and fulfillment
needs.
Strategic partners are central to our exit
strategy!
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Potential Fulfillment Strategic Partners
On-line Fulfillment of Parts, Tools and Supplies
Build-It-Yourself is exploring a partnerships
with fulfillment centers and retailers that would
enable our customers to order project materials
on-line. A Build-It-Yourself after-school
program must order 1500 in parts, tools,
supplies and software to start. New
Build-It-Yourself members may order from 50 to
300 in parts, tools, supplies and software.
After initial investments, Build-It-Yourself
projects will drive customers to restock supplies
and buy new tools and construction sets.
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Potential Fulfillment Strategic Partners
On-line Fulfillment of Parts, Tools and Supplies
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Potential Infrastructure Strategic Partners
Webcast Infrastructure
Google purchased Marratech in early 2007.
Marratech has been judged best in class among
numerous Webcast platforms including WebEx,
Horizon Wimba and Elluminate. Marratech provided
free service to Build-It-Yourself for over a
year. Build-It-Yourself was a valuation/reference
account for Marratech because of the research it
is doing in collaboration with MIT. Build-It-Your
self will explore development and distribution
agreements with Marratech/Google to integrate
products like Google Talk and ThinkTank.
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Potential Distribution Strategic Partners
Software publisher
Build-It-Yourself is exploring a partnership with
Microsoft. A senior scientist at Microsoft is an
investor in Build-It-Yourself and has offered to
make introductions to several groups at Microsoft
whose interests would be advanced by the
Build-It-Yourself program including

• Xbox
• MS Robotics Studio
• The Gates Foundation
• MS HR Dept

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Potential Distribution Strategic Partners
Manufacturer
Build-It-Yourself is exploring a partnership
with iRobot to develop projects around the
iRobot Create. The Create (200) is a robotics
platform based on the Roomba for the hobby
market. iRobot asked Build-It-Yourself to build
a copy of the Robotic Receptionist we developed
at the Greater Lawrence Technical School which
they said they would like to put in their lobby.
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Potential Distribution Strategic Partners
Publisher
McGraw Hill asked Build-It-Yourself to write a
proposal for a robotics book as part of their
successful Evil Genius series. Build-It-Yourself
explored a partnership with McGraw Hill to
publish a robotics project of the month POS
booklet which would drive online memberships.
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Value to Sales Ratio
Sources Fidelity as of Sep 2007 http//publicatio
ns.mediapost.com/index.cfm?fuseactionArticles.sho
wArticleHomePageart_aid31345 http//www.thealpha
marketer.com/2007/08/club_penguin_has_grown_329_fr
o.html
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Subscription-based Web Clubs/Services
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Organization Chart Year 1
President Develop distribution partnerships. Manag
e budget and admin.
Board of Directors
Board of Advisors
Operations Mgr Hire, train and manage
webcasters workshop leaders
Product Mgr Spec and manage product evolution.
IT Mgr Set up and maintain hardware software
Development Contractors
Workshop Contractors
Empowering the next generation of builders
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Build-It-Yourself seeks partners who can help
bring our unique online learning environment
direct to kids and their parents at home.
Empowering the next generation of builders