SBQ Skills: Purpose

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SBQ Skills Purpose
CDSS/HUMANS/SHASHI/2009
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• Some sources are produced with a specific motive
  / purpose in mind. Such sources include posters,
  letters to a forum, as well as speeches. When
  analysing the purpose of a source, you should
  look out for the following

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Message

• Message What is the intended message of the
  source (What it is trying to say)?

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Audience

• Target Audience Who was / is the source trying
  to address / influence?

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Impact

• Impact What is the desired outcome that the
  source (the writer / producer) is trying to
  achieve?

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Explaining Purpose

• Do not always use the terms show, tell, and say
  when explaining purpose. (For example, the
  purpose of the speech is to tell the people..).
  Use stronger terms that clearly emphasise the
  intended purpose. The following is a list of
  helpful terms that you could use. The list is not
  exhaustive so if you have your own words, write
  them in the empty boxes below

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PURPOSE
() (Neutral) (-)
Portray Highlight Condemn
Support Bring to attention Criticise
Defend Convey Accuse
Assure Confirm Question
Appeal Convince Blame
Cast in a positive light Persuade Shame
Create a good impression Justify Cast in a negative light
Demand Attack
Make aware Threaten
Glorify
Sensationalise
Emphasise
Warn