Matakuliah : G1184 Travel Management Tahun : 2005 Pertemuan ke-: 14-15 Chapter 5 (Power Point 14.1)

1
Matakuliah G1184 Travel ManagementTahun
2005Pertemuan ke- 14-15Chapter 5

(Power
Point 14.1)

• Pokok Bahasan The Tour
• Operators Products
• Materi
• ? The Short-Haul Product
• ? The Long-Haul Product
• ? Types of Holiday Product

2
Learning Outcomes Chapter 5

• 
  
  (Power Point 14.2)
• Pada akhir pertemuan ke-15, diharapkan mahasiswa
  akan
• mampu
• menunjukkan tentang produk-produk yang termasuk
  dalam short-haul (TIK 27)
• memilih produk apa saja yang termasuk long-haul
• (TIK 28)
• menguraikan ciri-ciri berbagai jenis holiday
  product
• (TIK 29)

3

• 
  (Power Point 14.3)
• Short-haul and Long-haul Destinations
• short-haul lt 5 hours flying time
• long-haul 5 hours flying time

4

• 
  (Power Point 14.4)
• Short-haul overseas holidays may be in the forms
  of
• flights with hotels
• flights with self-catering accommodation
• single center (based in 1 resort / town)
• multi-center (moving round gt1 town / resort)
• coach trips with hotels
• coach trips with self-catering accommodation
• coach tours
• luxury rail trips
• self-drive packages, inclusive of ferry crossing
  accommodation
• fly-drive packages
• fly-cruise packages
• minibreaks / long weekends, often in cities
• campsite holidays

5

• 
  (Power Point 14.5)
• Long-haul holidays are
• usually promoted in slimmer, glossier brochures,
  and the program will usually cover an entire
  calendar year rather than being split between
  summer and winter like short-haul program
• more likely to make use of scheduled flights than
  short-haul ones

6

• 
  (Power Point 14.6)
• Long-haul vs. Short-haul Customers
• Long-haul more interested in experiencing
• the culture and/or wildlife
  of
• exotic destinations
• Short-haul more interested in sun, sand
• and nightlife

7

• 
  (Power Point 14.7)
• Self-drive packages have gained popularity
  since they offer greater flexibility over where
  to go and allow for taking almost limitless
  luggage

8

• 
  (Power Point 14.8)
• Coach tours
• are mainly for people with an interest in
• cultural sightseeing
• are preferred by older clients,
• mainly in the 45 to 65 of ages
• usually offer a range of local pick-up points
• use smart and modern coaches
• provide frequent stops for people to stretch legs
• and to smoke

9

• 
  (Power Point 15.1)
• Campsite holidays
• are popular for families with cars
• are only available on holidays using charter
  flights
• are usually offerred 20 off for a group of eight
  over Christmas, to 5 free places for a group of
  36 travelling in the 1st half of December

10

• 
  (Power Point 15.2)
• Fly-drive holidays
• tend to use scheduled flights
• enable clients to pick up a hired car at their
  destination, often from the airport
• cover the hire of the smallest and cheapest car
  with 3rd party insurance, local taxes and an
  unlimited mileage
• sometimes include hotel vouchers

11

• 
  (Power Point 15.3)
• Seat-only holidays
• are price sensitive, with clients often prepared
  to accept inconveniently-timed departures in
  return for a little off the price
• are likely influenced by external factors like
  favorable exchange rates and dismal weather at
  home
• use up surplus seats on charter aircraft

12

• 
  (Power Point 15.4)
• Adventure and Overland holidays
• are aimed at those who want to travel long
  distances
• tend to feature long-stay trips (up to 6 months)
• involve travelling in large trucks and often mean
  camping
• offer the adventure in the nature of the
  countries visited
• include opportunities for climbing and trekking
• are expeditionary in nature, and cannot be
  classified as tours/holidays in the normally
  accepted sense
• allow alternatives and a substantial degree of
  flexibility

13

• 
  (Power Point 15.5)
• Safaris
• take clients to watch wildlife from a safari
  vehicle (vans, trucks, or even camels)
• take small groups of people on foot into the
  rainforests, or to watch silverback gorillas in
  the wild, or to view wild chimpanzees
• can be combined with other types of holiday
• focus on the game parks
• uses fairly flexible itineraries
• sometimes offer luxurious accommodation and food

14

• 
  (Power Point 15.6)
• All-inclusive holidays
• cover all meals, drinks, entertainment, sports,
  and tips
• make tourists possible to spend entire stay in
  the hotel complex without ever venturing outsite
• are perfect for those who are wary of getting to
  grips with a different culture
• emphasize on sports and excellent food

15

• 
  (Power Point 15.7)
• Cruises
• are perceived as expensive holidays
• are a form of all-inclusive holiday, with the
  cost of food, accommodation, entertainment, and
  port taxes
• adds the cost of alcoholic drinks, shore
  excursions, and tips
• take clients to travel from port to port in the
  ship (like a floating hotel) which is usually
  very luxurious
• also allow passengers fly to the port and then
  join the ship
• attract older clients, many of them are over 55
• provide high staff-passenger ratios

16

• 
  (Power Point 15.8)
• Wedding and Honeymoons
• are usually to destinations which can be reached
  on Sunday flights
• are provided with flowers and wine placed in the
  couples hotel room
• enable couples to get married abroad
• are popularly held at Barbados, Antigua, Jamaica,
  St. Lucia, Grenada, Bahamas, Florida, Kenya, the
  Seychelles, Mauritius, Bali, Penang, and Phuket
• provide information about the legal requirements
  in the specific country

17

• 
  (Power Point 15.9)
• Single holidays
• consist of genuinely solo travellers or singles
  who count the opportunity to meet members of the
  opposite sex
• are highly cost sensitive
• are particularly concerned with image and in
  places
• are preferred for partying than cultural
  sightseeing
• are especially responsive to word of mouth
  recommendations
• are concentrated on few resorts with good discos
  and nightlife

18

• 
  (Power Point 15.10)
• Senior Citizen holidays
• are aimed at senior citizens of over-55s,
  over-60s or even over-65s
• are usually the long-stay holiday (up to 3
  months)
• enable people to stay away all winter
• often mix sun and sand resorts
• provide plenty of chance to walk and sightsee

19

• 
  (Power Point 15.11)
• Sports holidays
• 1. Golf
• Popular destination countries France,
  Ireland, Portugal,
• Spain, USA, Thailand, Madeira, Kenya,
  Tunisia, China,
• South Africa
• 2. Diving
• Popular destination countries Egypt,
  Kenya, Comores,
• Mauritius, Maldives, Thailand, Malaysia,
  Australia, Mexico,
• Cayman Islands
• 3. Trekking and Mountaineering
• Popular destination countries Uganda,
  Zaire, Nepal, Thailand,
• Kenya, Africa, Malaysia, Latin America,
  Southern India

20

• 
  (Power Point 15.12)
• Stopover packages
• are usually short, perhaps lasting 3 or 4 nights
• are usually include transfers to and from the
  airport, hotel accommodation and perhaps a
  sightseeing trip
• focus on stopover destinations at Singapore, Hong
  Kong, New Zealand, Thailand, USA, Hawaii, Fiji,
  Malaysia, and Caribbean

21

• 
  (Power Point 15.13)
• Tailor-made packages
• are made to suit individual clients requirements
• are helpful when the client wants a complex
  mulit-center holiday
• are uneconomically time-consuming
• are not always expensive as helped by transparent
  links with airline reservation systems

22

• (Power Point 15.14)
• TM 12
• Each group decide 1 product area
• as instructed in assignment 2 page 84,
• then discuss the strengths weaknesses !
• Present each groups report !