IPTV Standardization

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IPTV Standardization
SOURCE ATIS
TITLE IPTV Standardization
AGENDA ITEM GSC11/Joint 5.1
CONTACT Chuck Bailey (cbailey_at_labs.sbc.com)
GSC11_JOINT_31

• Dr. C. C. Chuck Bailey
• Executive Director, Technical Standards
• ATT Labs, Inc.
• Austin, Texas

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IPTV IS HERE!

• Despite daunting technical, commercial and
  partnership challenges -- BT is on target to
  launch IPTV services to its 8 million U.K.
  broadband subscribers in the next several months.
  The work is done and the trials are under way,
  said Clive Selley, CIO of BT Wholesale speaking
  at Billing OSS World in Miami. The potential
  prize is very large the challenge is to find new
  ways of packaging content that is attractive.

IP-based television will change the way consumers
watch TV while opening a new competitive choice
for millions, said Lea Ann Champion, senior
executive vice president of IP Operations and
Services for SBC Communications Inc. (NYSE SBC)
at a U.S. House Energy Commerce Committee
hearing about the future of new technology. "The
simple elegance of IP technology is that it
allows various broadband applications to
communicate and work together to enhance the
capabilities of otherwise separate services,"
said Champion.
T-Online Hungary, a group member of Deutsche
Telekom and Hungarys largest Internet access
provider, has selected Alcatel and Microsoft TV
as the suppliers for an IPTV pilot project. The
trial will have three phases a technical lab
trial, two field trials and a public market trial.
ATT Inc. will offer its TV service in 15 to 20
additional markets by year's end, the company
said. The telecom will launch the service in
Houston next, with additional markets in other
regional markets coming online in the third
quarter, an ATT senior vice president said.  
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Technical Possibilities to Change the Game
with IPTV

• Video on any IP device PCs, PDAs, even wireless
  phones
• Every TV in the house has digital quality video
• VoD and DVR serving every TV in the house
• Any Video Display device can have multiple video
  windows on it
• Faster digital channel changes
• More flexibility on programming and content

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IPTV Definition

• Secure and reliable delivery to subscribers of
  entertainment video and related services.
• Live TV, Video On Demand (VOD) and Interactive TV
  (iTV).
• Services are delivered across an access agnostic,
  packet-switched network that employs the IP
  protocol to transport the audio, video and
  control signals.
• Not Video over DSL.
• In contrast to video over the public Internet,
  with IPTV deployments, network security and
  performance are tightly managed to ensure a
  superior entertainment experience, resulting in a
  compelling business environment for content
  providers, advertisers and customers alike.
• Not Video over Public Internet.

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ATIS IPTV Interoperability Forum (IIF)

• March 2005 - IPTV Exploratory Group (IEG)
  established by the ATIS Board of Directors to
  assess the technical and operational
  opportunities and challenges surrounding
  deployment of IPTV
• June 2005 On recommendation of IEG, ATIS Board
  established the IPTV Interoperability Forum (IIF)
  as part of ATIS Boards priority work to
• Bring focus and coordination to standards work
  needed for IPTV
• Resolve issues that may impede adoption of IPTV
• Provide venue for interoperability activities
• Assess IPTV issues in light of NGN directions
• IIF Mission Enable the interoperability,
  interconnection, and implementation of IPTV
  systems/services by developing ATIS standards and
  facilitating related technical activities

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IIF Focus

• Address the Highest IPTV Priority Items for the
  Industry
• Overall reference architecture for IPTV
• Industry accepted standardized metrics and
  requirements for content security (digital rights
  management) and the quality of content delivery
  (Quality of Customer Experience)
• End-to-End QoS functionality to support multiple
  services (voice, video and data) on the same
  network
• Interoperability standards and testing of
  components in the video delivery network

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ARCH Task Force

• IPTV Architecture Requirements document Now
  Available
• Define requirements for IPTV architecture,
  considering
• Service Descriptions and Capabilities
• Models for Content Sourcing
• Models for billing and settlement arrangements
  for video services
• Content security
• Network Architecture models (Core, Access, Home)
  not just network layer and below
• Application Architecture models (Service
  Enablers, App servers, Resources, API and
  Protocols models, Device functions models)

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ARCH Task Force (contd)

• IPTV Architecture Requirements document Now
  Available(Continuation of previous slide's list
  of considerations addressed by document)
• IP network supporting infrastructure required to
  support IPTV. E.g., Domain Name Services (DNS),
  Network Time Protocol (NTP), network access
  authentication (RADIUS/LDAP)
• Evolving nature of terminal devices
  (multi-resolution support)
• Models for advertising insertion
• Models for viewership reporting to advertisers
• Service integration (e.g., caller id on the TV
  screen)
• Content location mechanisms (e.g., Electronic
  Program guides, search capabilities, directories)
• Content metadata assumptions and requirements
  (e.g., XML/MPEG 7)

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ARCH Task Force (contd)

• IPTV Architecture Requirements document Now
  Available(Continuation of previous slide's list
  of considerations addressed by document)
• Content transformation services (e.g., changing
  resolution via MPEG 21 Digital Item Adaptation)
• Interactive TV services (e.g., audience polling,
  information services15, games)
• OAM of the IPTV infrastructure ( e.g., at the
  MPEG layer)
• IPTV protection/redundancy mechanisms (e.g., at
  the MPEG layer)
• IPTV interworking between wireline-based
  distribution networks and wireless access
  networks
• IPTV Architecture Roadmap July 2006
• Ethernet Packet Loss and its effect on Streaming
  Video July 2006
• Phase 1 Architecture Reference Model October
  2006

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DRM Task Force

• Goal enable wide range of IPTV business models
  while keeping IPTV content secure
• IPTV DRM Interoperability Requirements Now
  Available
• Server side DRM interfaces, layers, and systems
  requirements specification
• Client side DRM interfaces, layers, systems, and
  operational environment requirement specification
• Scope for initial receiving set-top box or
  digital video recorder in customer premises
  (home, business, etc.)
• IPTV DRM Interoperability Specification March
  2007
• IPTV DRM Requirements for Distributing Content in
  the Subscribers Authorized Service Domain
  March 2007

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QoSM Task Force

• IPTV QoS Metrics Framework July 2006
• Conceptual framework defining QoS metrics for
  IPTV service delivery on end-to-end basis.
• High level overview of other aspects of QoS
  definition to be addressed in future (e.g.,
  Quality of Customer Experience (QoE) model, key
  metrics and values, measurement and planning
  tools, measurement methods, timing and
  synchronization).
• IPTV QoE Model October 2006
• Addresses entirety of customer interface and
  interaction with a service (activation and
  consumption).
• Provides tool for service providers in service
  planning and ensuring service performance from a
  user centric view.
• May include both subjective and objective
  metrics.
• Will attempt to identify various reference
  contexts in which such measurement can be made
  (e.g., FR/NR).
• Customer support, customer response time, billing
  accuracy, service ordering lead times not
  included.

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IIF Deliverables

• Complete
• IPTV Architecture Requirements (ATIS-0800002)
• IPTV DRM Interoperability Requirements Document
  (ATIS-0800001)
• In Process
• Ethernet Packet Loss and its effect on Streaming
  Video (Issue 005)
• IPTV Architecture Roadmap (Issue 009)
• IPTV Reference Architecture (Issue 003)
• IPTV DRM Interoperability Specification (Issue
  007)
• IPTV DRM Requirements for Distributing Content in
  the Subscribers Authorized Service Domain (Issue
  008)
• IPTV QOS Metrics Framework (Issue number TBD)
• IPTV QoE Model (Issue number TBD)

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Companies Active in IIF
Accenture ADTRAN Agilent Alcatel AMDOCS
ATT Bell Canada BellSouth Big Band
British Telecom Cingular Wireless Calix CISCO
Digital Fountain Entrisphere Ericsson Fujitsu
Harmonic Harris Hewlett Packard Ineo
Quest Irdeto JDSU Juniper Leapstone
Systems Lucent Microsoft mPhase Myrio/Sieme
ns Neustar Nielsen Nortel Qwest Real
Communications Rogers Communications Sea Change
International Spirent Sun Microsystems Symmetri
com TDS Telecom Telchemy Telcordia Tellabs T
erayon Tollgrade Verizon Westell Widevine
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Related IPTV Standards Activities

• DSL Forum
• Digital Video Broadcasting Project (DVB)
• European Telecommunications Standards Institute
  (ETSI)
• International Telecommunication Union (ITU)
• Internet Streaming Media Alliance (ISMA)
• Digital Living Network Alliance (DLNA)
• Consumer Electronics Association (CEA)
• ipdr.org

Key Related Standards Activity Home Networking
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ATIS Proposal for HIS

• ATIS proposed that IPTV be listed as a High
  Interest Subject (HIS) on the November 8, 2005,
  GSC Heads of Delegation (HoD) conference call.
• HoDs approved IPTV to be a Joint GTSC/GRSC Other
  Topic for the GSC-11 meetings.
• ATIS has completed, and is in the process of
  completing, a number of deliverables for IPTV, as
  IPTV is a rapidly developing technology.
• ATIS proposes that IPTV be elevated to the status
  of an HIS and that ATIS be the Prime PSO (PPSO)
  for IPTV.

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• QUESTIONS?
• COMMENTS?
• THANK YOU!

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IIF Leadership

• IIF Chair Dan OCallaghan, Verizon
• IIF Vice Chair Richard Brand, Nortel
• Architecture Taskforce (ARCH) Co-chairs
• Dipan Patel, Accenture
• Steven Wright, BellSouth
• Digital Rights Management Task Force (DRM)
  Co-Chairs
• Tony Wasilewski, Scientific Atlanta
• Andre Jacobs, Widevine
• Quality of Service Metrics (QoSM) Task Force
  Co-Chairs
• Vandana Upadhyay, Symmetricom
• Rob Streijl, BellSouth
• Member-at-Large IIF Leadership Team
• Mike Fargano, Qwest
• Testing and Interoperability (TI) Task Force
  Co-Chairs

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IIF is Coordinating/Liaising With

• DSL Forum
• Digital Video Broadcasting Project (DVB)
• European Telecommunications Standards Institute
  (ETSI)
• International Telecommunication Union (ITU)
• Internet Streaming Media Alliance (ISMA)
• Digital Living Network Alliance (DLNA)
• Consumer Electronics Association (CEA)
• ipdr.org
• among others.

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ATIS - ipdr.org process

• ipdr.org collects IPTV requirements for protocol
  and encoding on billing and accounting related
  issues. These requirements are used to enhance
  the IPDR documents for IPTV.
• ipdr.org provides protocol and encoding
  requirements to ATIS committees.
• ATIS Committees (TMOC, IIF and OBF), working with
  ipdr.org, develop IPTV-specific supplement to
  TMOC requirements documents for all packet-based
  services and incorporate information into the IIF
  Reference Architecture.
• ATIS committees define intercompany business
  applications for IPTV billing/accounting and
  settlements, ensuring compatibility with TMOC
  architecture interface protocol and requirement
  specifications for packet based services.
• ATIS committees obtain international
  standardization from the ITU where appropriate.