using the web and social media to advance your mission and enhance fundraising

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using the web and social media to advance your
mission and enhance fundraising

• g. ravishanker (ravi)
• vice president for information technology and
• chief information officer
• pace university
• new york

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thanks!

• sylviarussakoff pclc, pace university
• lucillegeraci-miranda media comm. arts, pace
  university
• rebeccatekula wilson center for social
  entrepreneurship, pace university
• jonathan hill seidenberg school, pace
  university

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outline

• who am i?
• rapid changes in technologies
• technology is not the answer to everything
• promotion fundraising how to leverage
  technologies to support these
• social networking example advantages and risks
• what can pace do to help
• questions?

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who am i?

• came to cuny (hunter college) for phd in 1978
• completed phd in chemistry and ma in computer
  science (queens college) in 1984
• joined wesleyan university in middletown, ct in
  1986
• worked there in chem and info tech services till
  aug. 2009
• joined pace in aug. 2009 as the cio
• i support the use of tech in teaching, learning
  and research not an easy job!
  http//bit.ly/9Anxy

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who am i?

• e-mail cio_at_pace.edu
• google ganesan.ravishanker_at_gmail.com
• blogs http//ravisblog.blogs.pace.edu,
  http//tamilmoviesongs.blogspot.wesleyan.edu
  
• twitter http//twitter.com/ravishan
• facebook http//www.facebook.com/people/Ravi-Ravi
  shanker/4204990
• linkedIn http//www.linkedin.com/pub/4/92/bb3
• skype ravishan

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rapid changes in technologies

• change is permanent in technology
• we all have witnessed these rapid changes pcs,
  operating systems, gadgets, phones, cell
  phones, pdas
• technology deaths and funerals are becoming
  common eg. vhs, cassettes, cds, commodore 64,
  earlier versions of nintendo etc. etc.
• http//bit.ly/15I4CR

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rapid changes in technologies

• organizationally how to deal with these changes?
• do you have a strategic plan? if so, how does
  technology figure in that? if not, how do you
  plan for technology?
• tech staff? tech budget?
• replacement of hardware?
• disaster recovery?
• data and network security?
• watching the buzz about you on the web?

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rapid changes in technologies

• you have heard them all
• microsoft, apple, yahoo!, google, amazon, paypal
• pda, iphone, ipad, droid, kindle
• facebook, twitter, orkut, buzz, linkedin,
  myspace, ning
• youtube, hulu, netflix
• email,blogspot, wordpress, wikipedia
• are you on most of these? have you heard of the
  cloud? are you on the cloud?
• what has been your roi? (analytics, metrics)
  http//google.com/analyticshttp//www.google.com/a
  lerts

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technology is not the answer to everything!

• technology plays a very important role in any
  organization, but it is not going to solve
  everything
• in your case messaging, meeting face to face,
  telephone contacts are as important
• we will look at how technology can help you
• before that, let us look at all tech-related
  areas

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technology in your organization

• the old tech model
• computers, network, storage, pdas
• very small, indispensable tech staff
• no budget for replacement of hardware
• a website that is refreshed once in a while
• a custom events calendar that only one or two
  people know to maintain
• e-collaboration non-existent

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technology in your organization

• the new tech model
• basic functions on the cloud email, documents
• someone else takes care of servers
• free or almost free
• dynamic website where info needs to be constantly
  fresh
• different users consume info differently
• very rich calendaring
• highly collaborative
• social networking
• data mining and targeted communication

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promotion fundraising how to leverage
technologies to support these

• how about we look at a few of examples?
• microsoft - http//bit.ly/bQdNzU
• paypal - http//bit.ly/dtAmEq
• amazon - http//bit.ly/Rfbsi
• google - http//www.google.com/nonprofits/
• facebook - http//bit.ly/aMbEld
• causes fb application - http//bit.ly/gibAp
• twitter - http//mashable.com/2010/02/26/twitter-f
  undraising/

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promotion fundraising how to leverage
technologies to support these

• let us look at some advise - http//bit.ly/x35ub
• plan
• choices, choices and choices!
• keep it simple! move to the cloud
• tailor content to audience
• be on message and commit to keep info fresh
• collaborate with like minded org
• recursive set up goals and metrics and refine
  what you do to achieve the goals

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social networking example advantages and risks

• I did not get a chance to talk about these two
  specific examples. Please read about them.
  Especially the first one, where what appears to
  be initially a successful use of social
  networking turned into a nightmare!
• pink chaddi campaign - http//bit.ly/oZmfu
• justice for jessicalalsms campaign -
  http//bit.ly/2imIoc

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what can pace do to help?wilson center

• mission - "to promote social change through
  entrepreneurship."
• the center furthers this mission by serving
  students and nonprofit organizations with
  education, research, communication, and advisory
  service.

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what can pace do to help?wilson center

• continuing ed nonprofit management (launched
  this spring 2010 in nyc) workshops include
• grant writing for nonprofits finding and
  securing funding
• measuring and communicating your programmatic
  impact
• strategies for change getting to implementation
  in the social sector
• social impact and social innovation
• governance social responsibility and
  accountability
• leadership for social impact
• social media for non-profits
• advanced techniques for social media
• integrated digital marketing for non-profits
• pitching to the media public relations for
  nonprofits
• turbocharge your board without getting burned
• fundraising 2.0 new rules for a new culture
• career transitioning to the social sector

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what can pace do to help?wilson funded
internships

• the wilson center funds 20 pace students in
  full-time summer internships at organizations
  including
• the robin hood foundation (nyc)greyston
  foundation (yonkers)vera institute of justice
  (nyc)safe horizons (nyc)the legal aid society
  (nyc)project rebirth (nyc)sanctuary for
  families (nyc)

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what can pace do to help?wilson center consulting

• community needs assessment
• the wilson center conducted an extensive
  community needs assessment with the united way of
  westchester and putnam. 
• under the direction of professor gregoryholtz,
  this assessment culminates in a comprehensive
  report highlighting the findings of this major
  study to determine what people in the region view
  as the communitys most critical human care
  issues and offers a framework for community
  action to move the needle on each of the
  challenges identifies. 

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what can pace do to help?seidenberg school

• internet social media
• a dependable, functional and attractive Web site
  needed to convey their message and programs to
  internal and external customers
• effective use of major social media platforms
  likelinkedin,facebookand twitter.
• mine key data on potential donors that is
  available through these social networking sites
  is a key development technique for non-profits.

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what can pace do to help?seidenberg school

• intranet
• real-time internal communication lack of
  efficient, reliable record keeping is a problem
• fund raising
• communicate with a large number of current and
  potential volunteers and donors
• an effective system for proactive digital
  outreach
• prospects database tied to a quality mass email
  application

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what can pace do to help?

• Pace-backed Solutions
• The Wilson Center for Social Entrepreneurship at
  Pace University offers low cost courses in these
  key technologies including the use of  social
  media tools and business intelligence.
• Seidenberg School for Computer Science and
  Information Systems offers assistance to
  non-profits with their computing and technology
  needs through a series of community service
  courses where students/faculty teams develop Web
  sites, databases, mobile applications, GIS
  systems and other necessary technology tools to
  advance the organizations mission.

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questions?

• To get in touch with Wilson Center, please write
  to Rebecca Tekula, rtekula_at_pace.edu
• To get in touch with Jonathan Hill from
  Seidenberg School, please write to jhill_at_pace.edu
• URL shorteners for twitter http//bit.lyhttp//ti
  nyurl.com

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questions?

• RSS (Rich Site Summary or Really Simple
  Syndication)
• RSS in Plain English - http//www.youtube.com/watc
  h?v0klgLsSxGsU
• RSS on Wikipedia - http//en.wikipedia.org/wiki/RS
  S
• Making an RSS feed - http//www.extralabs.net/arti
  cles/create-rss.htm
• All the blogs provide an ATOM RSS feed.
• Twitter RSS feed - http//help.twitter.com/entries
  /15361-how-to-find-your-rss-feed
• Getting Twitter followers - http//www.doshdosh.co
  m/how-to-get-more-twitter-followers/