ESTABLISHING ORGANIZATIONAL BELIEF IN HSE

1
ESTABLISHING ORGANIZATIONAL BELIEF IN
HSE PREPARING THE NEW WORKFORCE
ELIE DAHER
2
There are a number of challenges to establishing
organizational belief in HSE. Key amongst them
is the great crew change the rise of young and
inexperienced workforce in the industry. This
presentation looks at what the key issues facing
this group of workers are, how to change
behaviors and how to use their chosen channels of
communication to effectively communicate with
them.

3
The Great Crew Change

• Workers with less experience are more likely to
  be injured than those with a year or more of
  experience.
• Workers under the age of 25 are more likely to be
  injured on the job than older workers.
• The leading type of occupational injury for young
  workers is sprains, strains and tears.
• Young workers need constant reminder that
  injuries and fatalities can be only moments away.
  

FACT 65 OF ACCIDENTS HAPPEN TO YOUNG
ENGINEERS WITHIN THE FIRST 18 MONTHS OF
EMPLOYMENT
4
The Great Crew Change

• Young workers lack familiarity with basic
  worksite procedures and lack experience to
  recognize when a situation is dangerous.
• Often unwilling to ask questions.
• Driven by the desire to maintain their own
  self-image, they are likely to choose not to use
  safety equipment.
• They tend to seek stimulation from social
  networking and aggressive/graphic videos, music
  and games.

5
How to Change Behaviors
SAFETY CULTURE MATURITY MODEL
IMPROVING SAFETY CULTURE
INCREASING CONSISTENCY
Behavior-based safety focuses on the
identification and modification of critical
safety behaviors to address underlying elements
of the behavior Culture-based approach
emphasizes the more fundamental importance of the
organization's safety culture and climate.
6
Safety and Culture

• Factors to consider
• Language barriers
• Cultural Differences. People come from
  multicultural environments with different
  responses to authority/ leadership styles and
  have different perception of risk
• Young people learn differently
• Eager to learn and contribute
• Collaborate with peers
• Adept at feeding personal interest or learning
  new skills from online sources and the social
  media

7
The Social Marketing Principle

• Marketing is the process of planning and
  executing the marketing mix to satisfy individual
  and organizational goals.
• Social marketing applies these principles to
  individual behavior change to benefit individuals
  and/or society.
• Focuses on target audiences motivations, making
  desired behaviors easy and fun, or emphasizing
  consequences of bad behavior.

8
The Social Marketing Principle

• The first step to is to identify and design the
  social marketing mix.
• Managers and safety system leaders will be able
  to capture and influence the behavior of young
  workers by identifying what speaks to them, and
  carefully designing the message and materials to
  be used.

9
Fear Appeals
EPPM Ref anthonyroberto.com/eppm
10
Preparing The New Workforce

• Conduct benchmark studies in the Middle East.
• Establish Key Performance Indicators.
• Publish inventory of good practices.
• Develop information specifically designed for new
  and young workers.
• Recognize employers that have excellent young
  worker health and safety programs.
• Implement a social marketing and communication
  plan through
• Posters, books, fact sheets,
• Audio and video clips in social media sites
• Games, quizzes, and other activities

11
Slide 11
One-Column Format
Thank You