Title: Chapter 1: Introducing Psychology and Research Methods Instructor: Allen Thomas
1Chapter 1 Introducing Psychology and Research
MethodsInstructor Allen Thomas
2What Is Psychology?
- Psychology
- Psyche Mind
- Logos Knowledge or study
- Definition The scientific study of behavior and
mental processes - Behavior Overt i.e., can be directly
observed (crying) - Mental Processes Covert i.e., cannot be
directly observed (remembering)
3Empiricism The Goals
- To measure and describe behaviors
- To gather empirical evidence information gained
from direct observation and measurement - To gather data Observed facts
- Scientific Observation Empirical investigation
that is structured so that it answers questions
about the world
4Figure 1.1
5What Might a Psychologist Research?
- Development Course of human growth and
development - Learning How and why it occurs in humans and
animals - Personality Traits, motivations, and individual
differences
6What Might Psychologists Research? (cont.)
- Sensation and Perception How we come to know the
world through our five senses - Social Human social behavior
- Cultural How culture affects human behavior
7What Might Psychologists Research? (cont.)
- Biopsychology How behavior is related to
biological processes, especially activities in
the nervous system - Gender Study differences between males and
females and how they develop
8What Are the Goals of Psychology?
- Description of Behaviors Naming and classifying
various observable, measurable behaviors - Understanding The causes of behavior
- Prediction Forecasting behavior accurately
9More Goals of Psychology
- Control Altering conditions that affect
behaviors - Positive Use To control unwanted behaviors,
(e.g., smoking, tantrums, etc.) - Negative Use To control peoples behaviors
without their knowledge
10History of Psychology Beginnings
- 1879 Wundt set up first lab to study conscious
experience - Introspection Looking inward (i.e., examining
and reporting your thoughts, feelings, etc.) - Experimental Self-Observation Combines trained
introspection with objective measurement Wundts
approach
11History of Psychology Structuralism
- Wundts ideas brought to the U.S. by Tichener and
renamed Structuralism - Structuralism School of thought concerned with
analyzing sensations and personal experience into
basic elements
12History of Psychology Functionalism
- William James (American) and Functionalism
- How the mind functions to adapt us to our
environment - Functionalists admired Darwin and his theory of
Natural Selection Animals keep features through
evolution that help them adapt to environments
13Functionalisms Effects on Modern Psychology
- Educational Psychology Study of learning,
teaching, classroom dynamics, and related topics - Industrial Psychology Study of people at work
14History of Psychology Behaviorism and Cognitive
Behaviorism
- Psychology must study observable behavior
objectively - Watson studied Little Albert with Rosalie Raynor
Skinner studied animals almost exclusively
15History of Psychology Cognitive Behaviorism
- Cognitive Behaviorism Ellis and Bandura
- Our thoughts influence our behaviors used often
in treatment of depression - Cognition (thinking) and conditioning are
combined to explain behavior
16History of Psychology Gestalt
- Gestalt Psychology The whole is greater than
the sum of its parts - Studied thinking, learning, and perception in
whole units, not by analyzing experiences into
parts - Key names Wertheimer, Perls
17Figure 1.2
18Table 1.2
19History of Psychology Freud
- Psychoanalytic Perspective
- Our behavior is largely influenced by our
unconscious wishes, thoughts, and desires,
especially sex and aggression - Freud performed dream analysis and was an
interactionist (combination of our biology and
environment makes us who we are)
20Repression
- Repression When memories, thoughts, or impulses
are unconsciously held out of awareness - Recent research has hypothesized that our
unconscious mind is partially responsible for our
behaviors
21History of Psychology Neo-Freudians
- New or recentsome of Freuds students who broke
away to promote their own theories - Key Names Alfred Adler, Anna Freud (Freuds
daughter), Karen Horney, Carl Jung, Otto Rank,
Erik Erikson
22History of Psychology Humanism
- Key Names Rogers and Maslow
- Goal of psychology is to study unique aspects of
the person - Focuses on human experience, problems,
potentials, and ideals - Each person has innate goodness and is able to
make free choices (contrast with Skinner and
Freud)
23Terms
- Self-Image Perception of our own body,
personality, and capabilities - Self-Evaluation Positive or negative feelings
held toward ones self - Frame of Reference Mental perspective used to
interpret events - Self-Actualization Ongoing process of fully
developing ones personal potential
24Psychology Today
- Biopsychology All of our behavior can be
explained through physiological processes - Uses brain scans to gather data (CT, MRI, PET)
- Positive Psychology Study of human strengths,
virtues, and optimal behavior - Looks at positive side of human behavior
25Cultural Awareness
- Many thoughts and behaviors are influenced by our
culture - Psychologists need to be aware of the impact
cultural diversity may have on our behaviors - What is acceptable in one culture might be
unacceptable in another
26Cultural Awareness (cont.)
- Cultural Relativity Behavior must be judged
relative to the values of the culture in which it
occurs - Norms Rules that define acceptable and expected
behavior for members of a group
27Many Flavors of Psychologists
- Psychologists Usually have masters or doctorate
trained in methods, knowledge, and theories of
psychology - Clinical Psychologist Treats psychological
problems or does research on therapies and mental
disorders - Counseling Psychologist Treats milder emotional
and behavioral disturbances
28Table 1.3
29Figure 1.3
30Figure 1.3b
31Figure 1.3c
32More Helping Professionals
- Psychiatrists M.D. usually use medications to
treat problems generally do not have extensive
training in providing talk therapy - Psychoanalysts Receive additional training
post-Ph.D. or M.D. at an institute for
psychoanalysis
33Some More Helping Professionals
- Psychiatric Social Workers Many have masters
degrees and perform psychotherapy - Presently a very popular profession
- Counselor Advisor who helps solve problems with
marriage, school, and so on - Not all psychologists perform therapy!
34The Scientific Method
- Six Basic Elements
- Making observations
- Defining a problem
- Proposing a hypothesis (an educated guess that
can be tested)
35The Scientific Method (cont.)
- Gathering evidence/testing the hypothesis
- Publishing results
- Building a theory
36Scientific Theory
- A system of ideas that interrelates facts and
concepts, summarizes existing data, and predicts
future observations - A good theory must be falsifiable i.e.,
operationally defined so that it can be
disconfirmed
37Figure 1.4
38Figure 1.5
39Naturalistic Observation
- Observing a person or an animal in the
environment in which they/it live(s)
40Naturalistic Observation Problems
- Observer Effect Changes in behavior caused by an
awareness of being observed - Observer Bias Occurs when observers see what
they expect to see or record only selected details
41Anthropomorphic Error
- Attributing human thoughts, feelings, or motives
to animals, especially as a way of explaining
their behavior (e.g., Anya, my cat, is acting
like that because shes feeling depressed
today.)
42Correlations
- Existence of a consistent, systematic
relationship between two events, measures, or
variables - Correlation Coefficient Statistic ranging from
1.00 to 1.00 the sign indicates the direction
of the relationship - Closer the statistic is to 1.00 or to 1.00, the
stronger the relationship - Correlation of 0.00 demonstrates no relationship
between the variables
43Correlations (cont.)
- Positive Correlation Increases in one variable
are matched by increases in the other variable - Negative Correlation Increases in one variable
are matched by decreases in the other variable - Correlation does not demonstrate causation Just
because two variables are related does NOT mean
that one variable causes the other to occur
44Figure 1.7
45Experiments
- To identify cause-and-effect relationships, we
conduct experiments - Directly vary a condition you might think affects
behavior - Create two or more groups of subjects, alike in
all ways except the condition you are varying - Record whether varying the condition has any
effect on behavior
46Figure 1.8
47Variables
- Independent Variable Condition(s) altered by the
experimenter experimenter sets their size,
amount, or value these are suspected causes for
behavioral differences - Dependent Variable Demonstrates effects that
independent variables have on behavior - Extraneous Variables Conditions that a
researcher wants to prevent from affecting the
outcomes of the experiment (e.g., number of hours
slept before the experiment)
48Figure 1.9
49Groups
- Experimental Group The group of subjects that
gets the independent variable - Control Group The group of subjects that does
NOT get the independent variable - Random Assignment Subject has an equal chance of
being in either the experimental or control group
50Placebo
- Placebo A fake pill (sugar) or injection
(saline) - Placebos alter our expectations about our own
emotional and physical reactions
51Placebo Effect
- Changes in behavior that result from expectations
that a drug or other treatment will have some
effect - These expectancies then influence bodily
activities - Relieve pain by getting pituitary to release
endorphins - Also gain some effect through learning
- Herbal remedies may be based on placebo effect
52Experiment Types
- Single Blind Only the subjects have no idea
whether they get real treatment or placebo - Double Blind The subjects AND the experimenters
have no idea whether the subjects get real
treatment or placebo - Best type of experiment if properly set up
53Experimenter Effects
- Changes in behavior caused by the unintended
influence of the experimenter - Self-Fulfilling Prophecy A prediction that leads
people to act in ways to make the prediction come
true
54Does Marijuana Impair Memory?
55The Clinical Method
- Case Study In-depth focus of all aspects of a
single person - Natural Clinical Tests Natural events, such as
accidents, that provide psychological data - Survey Method Using public polling techniques to
answer psychological questions
56Samples, and Some Problems
- Representative Sample Small group that
accurately reflects a larger population - Population Entire group of animals or people
belonging to a particular category (e.g., all
married women) - Courtesy Bias Problem in research a tendency to
give polite or socially desirable answers - Internet Surveys Web based research low cost
and can reach many people - Samples are not representative
57Table 1.5
58Figure 1.10
59Figure 1.11
60Critical Thinking
- Ability to analyze, evaluate, and synthesize
information - What would you expect to see if the claim were
true? - Gather evidence relevant to the claim
- Evaluate the evidence
- Draw a conclusion
- Oftentimes used in research
61Table 1.6
62Four Basic Principles of Critical Thinking
- Few truths transcend the need for empirical
testing - Evidence varies in quality
- Authority or claimed expertise does not
automatically make an idea true - Critical thinking requires an open mind
63Pseudo-Psychologies
- Pseudo means false Any unfounded system that
resembles psychology and is NOT based on
scientific testing - Palmistry Lines on your hands (palms) predict
future and reveal personality - Phrenology Personality traits revealed by shape
of skull and bumps on your head
64Pseudo-Psychologies (cont.)
- Graphology Personality revealed by your
handwriting - Astrology The positions of the stars and planets
at birth determine your personality and affect
your behavior - Quite popular (Whats your sign?)
65More on Pseudo-Psychologies
- Uncritical Acceptance Tendency to believe
positive or unflattering descriptions of yourself - Fallacy of Positive Instances When we remember
or notice things that confirm our expectations
and forget the rest
66The Barnum Effect
- Barnum Effect Tendency to consider personal
descriptions accurate if stated in general terms - Always have a little something for everyone
Make sure all palm readings, horoscopes, etc. are
so general that something in them will always
apply to any one person! (e.g., Miss Cleo)
67Separating Fact from Fiction
- Be skeptical
- Consider the source of information
- Ask yourself, Was there a control group?
- Look for errors in distinguishing between
correlation and causation (are claims based on
correlational results yet passed off as
causations?)
68Separating Fact from Fiction (cont.)
- Be sure to distinguish between observation and
inference (e.g., Robert is crying, but do we know
why he is crying?) - Beware of oversimplifications, especially those
motivated by monetary gain - Remember, for example is no proof!