Accident research for safer Car Design ETSC Best in Europe Conference 21.-22.02.2006

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Accident research for safer Car DesignETSC Best
in Europe Conference 21.-22.02.2006

• Tjark Kreuzinger
• RD, External Affairs Communication, Vehicle
  Safety, Toyota Motor Europe

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Content

• Principle and Vision
• The Development Cycle
• Accident Research
• THUMS

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Principle and Vision
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Toyotas Principle and Vision
Principle TODAY for TOMORROW Focus on
proactivity on predicting problems and taking
corrective measures before those problems take
hold

• Vision
• Zeronize Maximize
• Striving to Zeronize the negative impacts of
  cars on Society
• Maximize the positive impacts on personal
  enrichment through comfort, fun and excitement

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Development Cycle
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Accident Research Leads to Safe Design
gt A cycle of continuous improvement
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Accident Research
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Road Traffic Burden 1/2

• 50,000 Road Traffic Fatalities in EU25 per year
  (2001)
• 1,7 million Injured in EU25 per year
• 1.2 million Road Traffic Fatalities in the World
  per year
• 50 million Injured in the World per year

Source European Environment Agency 2004
gt Need to improve Road Safety
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Road Traffic Burden 2/2

• WHO expects that by 2020 Road Traffic is 3rd
  largest contributor to burden of disease and
  injury

gt No action will increase burden by 60 from
today
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Global Accident Analysis
Folksam
CCIS
GIDAS
ITARDA
NASS
Aioi Insurance
SCI
ANCIS
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Global Accident Statistics
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THUMS
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Human Body Simulation
(Total HUman Model for Safety)
gt Designing Cars Safer
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Validated against Real Life Injuries in Accidents
gt Simulation predicts Injuries correctly
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Conclusion

• The design for cars to meet real life safety
  requires basic research
• A fundamental part of this must be Accident
  Research, which helps to understand Accident
  Causation and Injury Causation/Mechanism
• During design, advanced tools like THUMS can
  help increasing protection potential beyond
  traditional borders
• It is important re-confirm the effect after each
  improvement cycle

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Thank you for your Attention.