eCRM: Fad or Fact? A Critical Assessment of Vendors

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eCRM Fad or Fact? A Critical Assessment of
Vendors Efforts in the European Market
eCRM is not a technology but a strategy. Helping
companies refocus their eCRM efforts, not only
technically but more importantly
organisationally,will ensure higher success
rates

• Guy Chaigneau
• Research Analyst
• Frost Sullivan ICT Group

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Key features

• Analysis and strategic overview of the
• concept
• top trends and emerging issues
• market space (drivers and restraints)
• In-depth analysis of the
• European eCRM market
• Market Challenges and importance factors
• competitive landscape and vendors initiatives,
  weaknesses, strengths and outlook
• Market outlook and key success factors and
  recommendations

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Key content

• Overview of the European eCRM market
• Market drivers and restraints
• Market Trends
• eCRM Trends
• Technology Trends

Total eCRM Market Hype Curve (Europe)
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Key content

• Market Challenges

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Who would benefit from this report

• Benefits to eCRM vendors
• understand key success factors in go-to-market
  strategies
• determine strengths and weaknesses to the markets
  opportunities and threats
• evaluate strategic objectives based on the
  market's movements and forces
• Benefits to ERP and SCM vendors
• find out what some of the major eCRM activities
  by European and US vendors are
• find out the technological, organisational and
  procedural implications of the eCRM model
• Benefits to prospective market entrants
• grasp market dynamics and their influences

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Featured Companies(not exhaustive)

• eGain
• eWare
• Kana
• Nortel/Clarify
• Onyx
• Oracle
• PeopleSoft
• Peregrine/Remedy

• RightNow Technologies
• Sage /Interact
• SAP
• Selligent
• Siebel

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What to do next

• For more information
• Call 44 (0) 1865 398662
• or email
• enquiries_at_fs-europe.com