External communications/media relations/community involvement Experiences of the SDF project Ute Menke (Ministry of Transport, Public Works and Water Management, The Netherlands)

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External communications/media relations/community
involvementExperiences of the SDF project
Ute Menke (Ministry of Transport, Public Works
and Water Management, The Netherlands)

• INTERREG IIIB communications seminar, Amsterdam,
  October 56, 2006

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SDF - goals partners

• Development of Floodplains for sustainable and
  multifunctional use along the River Rhine in
  order to reduce the flood risk.
• 2 Dutch 5 German partners

Rijkswaterstaat
DLG
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SDF - project areas
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SDF - external communications

• Static ones
• printed brochures 3 languages
• posters (SDF and pilot projects)
• Website - 3 languages
• Outdoor boards/signs at pilot locations while
  implementing measures
• SDF video clip

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SDF - external communications

• Dynamic ones
• Website - 3 languages
• Representation of SDF during EU conferences,
  water exhibitions (e.g. EU Flood Directive, Acqua
  alta) and EU networks (e.g. ECRR)
• SDF and JTS organised ICFRM conference in Mainz
  October 2005
• Representation of SDF within INTERREG workshops,
  seminars and conferences
• SDF Partner action support

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SDF - media relation

• PR through press releases and press invitations
  with opening of implemented measures (e.g.
  opening ceremonies of polders, ground breaking
  ceremonies and certain activities e.g.
  conferences, seminars) of the lead partner and
  SDF partners
• Support of PR actions of the SDF partners
• PR through the (along the River Rhine well-known
  Rheinkolleg) by delivering SDF articles

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SDF - community involvement

• Dutch partners supporting German public
  participation actions (mediator jury member)
  e.g. examples of the Emschergenossenschaft
  (Germany)
• Official visits of the SDF group to stakeholders
  of the implementation projects e.g. example of
  the visit to the municipality of Westervoort (The
  Netherlands)

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SDF - community involvement (1)

• Dutch mediator during public hearing in Dortmund
  about the implementation of the retention areas

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SDF - community involvement (2)

• Dutch jury member within the contest for planning
  of a new Emscher bridge (Germany)

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SDF - community involvement (3)

• Emschergenossenschaft on site visit with public
  and political parties to engineering works

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SDF - community involvement (4)

• SDF group visited the Mayor and the council of
  Westervoort to get support and better
  understanding for the dike relocation measures
  (lectures, discussions with public including the
  enviromental NGOs)

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SDF - what makes the difference?

• Good reliable transnational cooperation between
  all partners and between the countries
• Pilot project leaders keep good contact with
  their surrounding and people
• Everybody does the best to support the others
• SDF is APPROACHABLE!!

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SDF - further information

• Website www.sdfproject.nl (in German, Dutch
  and English language)
• SDF brochure is available as download or printed
  copy in German, Dutch, French and English
  language
• Printed proceedings of Mainz are available!