The Carolina Grid-Iron Classic

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The Carolina Grid-Iron Classic
Presented to Corey Bizzell Durham CVB
Presented by Grady Bussey, Founder Carolina
Grid - Iron Classic Dawn Jones, Senior Account
Executive Radio One, Inc. Raleigh January
11, 2006
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January 10, 2006 Corey Bizzell Durham CVD
Dear Mr. Bizzell We would like to take this
time to thank you for the opportunity to present
to you the next stage in college football
classics for the Carolinas. We are confident
that our partnership will be mutually beneficial
for CW22 MyRDC, the Triangle and the fans.
Following you will find a proposal for the
Carolina Grid-Iron Classic which will be held
September, 2007 with the St. Augustines College
Falcons playing against the Fayetteville State
University Broncos. We look forward to a very
profitable and exciting Classic Weekend while
supporting educational achievement, promoting
cultural excellence, and at the same time
showcasing the spirit, energy and tradition of
Americas HBCUs, Grady Bussey, Founder Carolina
Grid-Iron Classic
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The History

• History of Black College Football Classic Games
• The history of Historical Black Colleges and
  Universities (HBCUs) football classic games began
  in 1924 when Alabama State College and Tuskegee
  Institute played in the Turkey Day Classic in
  Montgomery, AL. After over 75 years of tradition
  and history, HBCU Football Classic Games have
  become an integral part of the fall athletic
  environment around the country and has became a
  great financial opportunity of both public and
  private sector business in the cities in which
  these classic games are played in.
• Classic games generally fall into three
  categories. First is the traditional rivalries
  games that have grown so large that school
  stadiums cant accommodate the number of people
  planning to attend. The same schools play each
  other ever year in a professional stadiums or
  arenas. Because of the number of people that
  attend, these classics are likely to be scheduled
  around holidays like Labor Day or Thanksgiving.
• The second category of Classic Games features a
  host school playing a different opponent each
  year. These games normally carry all the
  pageantry associated with big time football.
  Often, ancillary activities are scheduled
  focusing on the benefits associated with the city
  with the game is to be played in.
• The third category includes events that have an
  identity of their own. In this category, major
  cities around country many in which dont have
  any HBCUs located there. In this case, the city
  invites different teams each year. The New York
  Urban League annual Classic which is played at
  the Meadowlands on East Rutherford, NJ and the
  Ford Football Classic that is played in Detroit,
  MI are two examples to game a few.
• Regardless of the category, Classic games provide
  all the excitement of a post season bowl game.
  Fans come from miles around not just to cheer for
  their favorite team, but to be entertained with
  the weekend activities and events these classics
  showcases.

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Classic Locations Across the U.S.
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Classic Demographics

• Age
• 41.4 18-24
• 20.8 25-34
• 15.1 35-49
• 10.8 50
• Additional Info
• 27 are college graduates
• 32 have completed graduate School
• 81 are homeowners
• 68 have checking, savings or money market
  accounts
• 51 have IRAs or 401(k)s
• 62 have insurance or broker services

• General
• 50.2 Female/ 49.8 Male
• 97.4 African American
• Over half of Classic attendees are married
• Income Levels
• 32.5 40,000 - 59,000
• 16.3 60,000 - 79,000
• 19.7 90,000

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The History

• The History of North Carolina HBCU Classics
• North Carolina is one of the few states that have
  a deep rich history of the Black College
  experience. North Carolina is the host of 10
  HBCUs
• Bennett College in Greensboro
• Elizabeth City State University in Elizabeth
  City
• Fayetteville State University in
  Fayetteville
• Johnson C. Smith University in Charlotte
• Livingstone College in Salisbury
• North Carolina AT State University in
  Greensboro
• North Carolina Central University in Durham
• Shaw University and St. Augustines College
  both in Raleigh
• Winston-Salem State University in
  Winston-Salem.
• Strangely, it has only been one Classic game that
  is worth noting. The Aggie-Eagle Classic had
  been played for over 25 years. The first five
  years the event was played in Charlotte. Up
  until 2004 the Aggie-Eagle was played in the
  Carter-Finley Stadium in Raleigh. This event
  would bring will over 25,000 people to Raleigh
  many who where not alums of North Carolina AT or
  NC Central, but many came to experience the game,
  entertainment, and night life affiliated with any
  football Classic.
• Since 2004, the Aggie-Eagle Classic has not been
  played leaving a wide open opportunity to allow
  the Triangle
• to bring back the experience that became an
  annual tradition.

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The Idea
Create a new football classic that will be home
to the Carolinas but will work with local
partners with a heart for the Triangle.
The Carolina Grid-Iron Classic
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The Mission Statement
The Carolina Grid-Iron Classics mission is to
support educational achievement, promote cultural
excellence, while showcasing the spirit, energy
and tradition of Americas HBCUs. Some of the
net proceeds from the Classic will go toward
helping to fund scholarships and support youth
initiatives.
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Your Partners
Busgo Real Estate Acts Mortgage Company The
Bussey family has assisted many customers buy and
seller real estate in Long Island NY since 1985.
The company Busgo Real Estate offers a legacy and
integrity and excellent services. Grady Bussey
is the second generation real estate
entrepreneur. He learned much from his father.
One thing in particular, his father taught him
that in real estate all you have is your
reputation so, everything you do should allows be
done with honesty. Grady Bussey expended the
family business in 2002 to Raleigh, NC. With a
lot of hard and help from up above, the business
has quickly grown to rack in the top companies in
Raleigh, NC through our state of the art
technology. Acts Mortgage Company, Inc. is a
North Carolina based mortgage firm located in
Raleigh, NC. We are an aggressive growing company
that is passionate about making the home loan
process quick and easy. This is possible through
our state of the art technology. At Acts
Mortgage Company, we realize that our customers
have a wide range of real estate lending needs.
Therefore, we are dedicated to listening to you
as our customers to determine the best loan
program for you and your family. One of our
greatest satisfactions of our business is that we
help endure homeownership throughout North
Carolina. We also take the same pride in
servicing your refinance, investment properties,
and vacation homes needs as well. I am confident
that our knowledge, service and home services and
loan solutions will exceed your expectations!
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With any great event, the proper partners make up
the sum of the whole. In this market, there is
no other media group that can be surpassed in
reaching the African American consumer. The
Carolina Grid-Iron Classic has entered into
partnership with Radio One, the urban media
specialists. Below are the individual station
partners for this venture.
Your Partners
Format Foxy 107/104s format is Urban Adult
Contemporary-featuring a blend of Classic Soul
and Rhythm Blues. Target WFXC/WFXK targets
Adults 25-54, the largest and most asked for
audience. The listener base is 60 female and
40 men. Reach Foxy 107/104 delivers 118,500
persons (12) each and every week in the
Raleigh-Durham-Fayetteville market
area. Simulcast 106,000 watts of Power! WFXC/K
is a 100 simulcast station-thats one station
with two FM dial positions (107.1/104.3). Our
signal blankets the Triangle and eastern North
Carolina.
Format WNNL 103.9-FM is the Triangles only 24
hour Inspirational station on the FM band
playing uplifting, inspiring Contemporary
Inspirational music. Appeal WNNL targets Women
25-54, the largest and most sought after
audience. Our listener base is 71 female and
29 men. Reach WNNL delivers over 108,000
persons each and every week in the
Raleigh-Durham-Fayetteville market. 25,000
watts of Power!, WNNL not only super-serves the
Triangle area, but can be heard as far North as
Henderson, NC and as far South as Fayetteville.
Format K97.5s unique format is a perfect blend
of Hip Hop and Contemporary RBtodays most
popular music. Appeal WQOK is the most diverse,
mass-appeal radio station in the
Triangle. Reach K97.5 reaches over 190,000
persons each and every week in the metro
area. Culture As Hip Hop becomes more
mainstream, WQOKs audience becomes more
diversified 60 black and 40 other. Loyalty K97
.5 has the largest 18-34 year old audience and
the 3rd largest 25-54 year old audience.
Advertisers can generate brand loyalty and
create new buying patterns with customers.
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Your Partners
Information about The Carolina Grid-Iron Classic
will be broadcast on Radio One stations and reach
over 570,000 persons 12 in the shown coverage
area.
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Your Partners

• Radio One s listeners spend over 117 MILLION
  DOLLARS per week in the Raleigh-Durham-Fayettevil
  le market area
• 45.2 of Radio Ones audience earns a HHI of
  50,000
• Radio Ones audience mirrors the market with
  29.7 having earned a college degree or more
• 89.7 of Radio Ones audience are Adults 18-54
• 60.6 own their home
• 30.4 are executives/managerial/professionals
• 54.1 have one or more children under 18 in
  household

Source Scarborough Apr 05 Mar 06
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Support Timeline
Radio advertising Beginning 7/1/07 through
8/25/07 A minimum of 635 pre-recorded promos
635 liners for a total promotional value of
140,000 will air on the collective Radio One
Raleigh stations Web site support An official
Carolina Grid-Iron Classic web site will be
launched by January 20, 2007 with information
regarding the schools, the teams, the partners
and supporting sponsors
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Durham, North Carolina the Host Destination

• Durham has a proven track record as host to major
  sports events from the Rose Bowl in 1942 to the
  USA-USSR Track Meet, the Atlantic Coast
  Conference Baseball Tournament, Special Olympics
  World Summer Games, CIAA Football Championship
  and the NCAA Golf and Track and Field
  Championships.
• Home to Research Triangle Park, Duke and North
  Carolina Central universities, Durham is
  consistently ranked among the best places to live
  and do business.
• Durham is intersected by two major interstate
  highways, I-40 and I-85, and is 12 miles from RDU
  International Airport providing easy
  accessibility via air or highway.
• Durhams distinctive dining is arguable the most
  sophisticated in the state thanks to a thriving
  colony of nationally acclaimed chefs who call
  Durham home.
• Durham offers a splendid array of shopping from
  The Streets at Southpoint, noted by USA Today as
  one of the nations top 10 great places to
  spend it all in one place, to eclectic specialty
  stores and dozens of antique and collectible
  shops.
• Together with Raleigh to the south and east and
  Chapel Hill to the south and west, Durham is at
  the pinnacle of the vast Research Triangle
  region.

Source Scarborough Apr 05 Mar 06
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Classic Headquarters

• The Sheraton Imperial Hotel in Durham will host
  the traveling parties, Workshops Scholarship
  Gala

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Game Day Location
Durham County Stadium Seats 8,500 People Parking
availability is over 5,000 cars
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Classic Weekend Schedule and Overview
Volunteer Brunch (est. attendance over 300)
The Carolina Grid-Iron Classic will credit its
success each year to the hard work of more than
300 community volunteers. Now you can be part of
this new tradition! Whether the volunteers are
helping staff welcome centers at the local
airports and hotels, assisting the marketing
staff with promotions, or even working many of
the special events, including the step show,
Halftime Show and the game it self, our volunteer
assistance is crucial in creating a series of
sports and entertainment events the whole family
can enjoy! All volunteer meeting will be held at
the Sheraton Imperial in Durham.
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Benefits of Being an Volunteer Include

• Thank You Party
• Involvement in the Carolina Grid-Iron Classic
• Official Carolina Grid-Iron Classic shirt
• Meet new people and make new friends
• Recognition Program
• Sense of pride and satisfaction within our
  community
• Networking with other professionals
• Thrill of giving back to the community
• Thank You Party
• Fun, Fun, and more Fun!

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Carolina Grid-Iron Classic Golf Outing on
8/24/2007

• This year's golf tournament will be held at
  Hedingham Golf Club in Raleigh on Friday, August
  24th. The tournament will be played Captain's
  Choice format with an 900 AM shotgun start. Grab
  your foursome and sign up today for great golf,
  gifts, prizes, lunch and most of all FUN! This
  tournament will be a great opportunity to network
  with professionals, local, civic and community
  leaders.
• Carolina Grid-Iron Classic College Fair
• In keeping with the Classic tradition, Carolina
  Grid-Iron Classic will also host a College Fair
  on Friday August 24th.  We would want the sponsor
  of this event to provide bags to the students for
  collection of college information and the
  company's employees will be on hand as volunteers
  to assist the students during the Fair. 
• The Fair will have admission and financial aid
  officers from an estimated 10 Colleges and
  Universities will be on site to showcase their
  respective institutions. This years event is
  expected to again attract hundreds and is
  scheduled to begin at 1000 a.m. and end around
  200 pm. This Fair will be held at the Sheraton
  Imperial Hotel in Durham.

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Carolina Grid-Iron Classic Pep Rally

• Staged on the campus of Raleighs St. Augustines
  College, the Classic Pep Rally generates energy
  and excitement as spectators prepare for a fun
  filled weekend. The Classic Pep Rally features
  the marching bands of the competing schools and
  affords an opportunity sponsors to give out
  products and gifts. This event is free and upon
  to the public.
• Carolina Grid-Iron Classic Greek Step Show
• The Carolina Grid-Iron Classic pleased to
  announce the Annual Classic Greek Step Show, as
  part of the Classics weekend activities. The
  Classic Greek Step Show will be hosted by a Radio
  One radio personality (TBD). This event will
  allow church, high school, undergraduate and
  graduate chapters are eligible to compete in
  Classic Greek Step Show. This event will be held
  on the Campus of St. Augustines College with is
  scheduled to start 6pm.
• Carolina Grid-Iron Classic Scholarship Cabaret
• The Friday Night Cabaret brings an old school
  flavor to the classic weekend. Live performances
  of ageless, classic 60s and 70s hit music
  attract hundreds of people. This event will be
  held at the Sheraton Imperial in Durham. There
  will be a silent auction for all sponsors to
  donate materials for fund raising purposes. A
  percentage of process from this event will go to
  both participating colleges athletic scholarship
  fund. Event starts at 10pm until 3am.

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Carolina Grid-Iron Classic Game Day (Att. Over
8,500)

• Tailgate Party
• Fans can come out early to the Carolina Grid-Iron
  Classic to experience the thrill and tradition of
  college football at the Grid-Iron Tailgate Party.
  The Tailgate Party featured, baroque cook-off,
  sports memorabilia, food and much more. This
  event will be stage at the Durham County Stadium
  parking lot.
• High School Battle of the Bands
• Crowd-pleasing dance teams, high-stepping drum
  majors, precision drumlines and roaring brass
  sections. These are among the many facets of high
  school marching band culture that delight fans of
  all ages at the Carolina Grid-Iron Classic Battle
  of the Bands. Held at the Durham County Stadium,
  the Classic Battle of the Bands competition is
  the first to showcase High School marching bands
  thru out the state. This event will be held
  before the game.

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Kick Off

• The Carolina Grid-Iron Classic will always match
  up two North Carolina Historical Black College or
  University. This years match up is tentatively
  with the St. Augustines College Falcons Versus
  the Johnston C. Smith University Golden Bears.
  Both Schools are in the Central Intercollegiate
  Athletic Association conference. There will be a
  Corporate VIP tent area for corporate sponsors in
  with food and beverages will be served.
• Half Time Show
• The 2007 Carolina Grid-Iron Classic Halftime
  Show will feature First-class entertainment and
  some of today's hottest artists. With the
  collaboration of Radio One, the Halftime Show
  will be exciting and an event people will be
  talking about for years to come.   As part of the
  choreography, dancers from the local area dancers
  will join the artists for this year's event.

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Partnership Benefits

• Grassroots marketing at its best
• Local support
• Players/spectators support St. Augustines
  College Fayetteville State
• Positive environment
• Captive audience
• Target-ability
• Financial reward

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By the Numbers
An estimated 8,500 people will participate in
the Carolina Gridiron Classic. More than 2,500
visitors will stay overnight an average of 2
nights. An additional 1,900 residents and 4,000
day trip visitors will enjoy at least one event
associated with the Classic. The combined
spending of these non-residents will equal nearly
1 million, resulting in more than 40,000 in tax
revenue for Durham. Spending by visitors who
name the classic as their primary purpose for
visiting Durham will equal more than
600,000. figures provided by the Durham
Convention Visitors Bureau
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We look forward to working with Russell Athletic
to bring a dynamic, precedent setting and
fun-filled weekend to the Triangle area while we
are supporting educational achievement, promoting
cultural excellence, while showcasing the spirit,
energy and tradition of Americas HBCUs.
Thank You!!!